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SEO Robocalls – Protect Yourself From The Latest Big SEO Scam

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 The Latest Big SEO Scam
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Your site has been flagged for removal by Google. If you fail to take action now, you’re off the web. But don’t worry.   A representative from the company will guide you through the compliance process. Except they won’t – You’re the target of  SEO robocalls.  Here’s how to avoid getting scammed.

There’s a new scam making the rounds in the Search Engine Optimization (SEO) space: SEO Robocalls. An autodialer purporting to be a representative of the world’s largest search engine threatens anyone who picks up the phone with delisting and removal.

It’s a tactic almost as old as the telephone itself. An old, timeworn scam with a new coat of paint. Before it was SEO, it was taxes. Or a police investigation. Or a lawsuit. Or pretty much anything you can think of that might give someone pause and make them afraid.  

A new scam making the rounds in the Search Engine Optimization (SEO) space. Read @ #Philipscom Click To Tweet

The problem, notes Search Engine Land’s Craig Mount, is that scammers have gotten very good at telling believable lies. It’s why these scams succeed. These scammers bank on knowing more than their victims.

Per Mount, the lies will usually hit the following beats:

  • The caller is a Google-certified partner or a representative of Google itself.  
  • The caller needs your information to verify your listing.
  • Something on your listing does not comply with Google standards.
  • The caller has been “asked by Google” to update something about your business listing.
  • The caller has been “notified by Google” of a change to Google’s policies or algorithms.

The good news is that these scammers possess rudimentary knowledge. Anyone with even a middling understanding of SEO  should be able to readily poke holes in the narrative I just described.

With that in mind, I’d like to take a moment to explain what SEO is and what it isn’t.

That alone will put you on a decent footing in terms of protecting yourself and your data.

SEO comprises a range of long-term tactics and techniques intended to make a website more palatable to search engines.

How to protect yourself from this new scam the SEO Robocalls? Read the guest post by Daniel Page on #pvariel.com Click To Tweet

It is an ongoing process requiring consistent, concerted effort.

Effective SEO requires an understanding of your audience and the keywords they use to find your website. 

It requires that you take the necessary technical measures to optimize your site’s performance and make it easily navigable.

It requires that you keep an ear to the ground and pay attention to both trusted experts and Google’s own SEO best practices.

It rarely, if ever, requires you to make immediate changes. SEO is a long-term, big-picture undertaking. There are no quick fixes, and changes in PageRank never happen overnight. They happen gradually.

With that in mind, Google will never, under any circumstances, call you about issues with your website.

It will not contact you about SEO. It will not contact you about business listings, nor will any of its “partners.”

If Google updates its algorithms and penalizes your website, the onus is on you to figure that out.

It may sound rude, but the owner of the world’s largest search engine has better things to do than hold your hand. Moreover, Google neither needs nor wants your credit card information. Particularly if you’re paying for any existing services, the company already has your financials.

If anyone requesting your details for a service fee is lying. They are a criminal and a thief. If you give them any information at all, they will try using it to scam you.

In that same vein, anyone pressuring you into signing up for a service,  with the implication that you’re in trouble if you don’t, is trying to scam you.

Anyone who tries to fish for information like your marketing budget is trying to scam you.  Anyone who claims they’re able to exert direct control over how and where your site ranks is scamming you.

Do not play their games, and do not engage with them. You might be tempted to play along with them in the hopes of wasting their time, but it’s not worth the effort. Just hang up the phone.

That isn’t to say you need to ignore the scam call altogether. If you’re able to identify the scammer, you can submit an official complaint to the Federal Communications Commission (FCC). Google also has a contact form you can use to report such organizations.

Unfortunately, most criminals are clever enough to operate under an assumed name and use a phone spoofing service.  SEO Robocalls

Even those that don’t are stingy with their information until they have your money in-hand.

As such, there is a high chance that you won’t see any results from your reports.

I’m not saying you shouldn’t still notify Google and the FCC. But you shouldn’t get your hopes up.

Now, it’s worth mentioning that Google does occasionally call business owners. It rarely uses autodialers, however. The calls will always originate from one of Google’s designated, pre-existing numbers.  In the U.S., they will most frequently come from (650) 203-0000

The circumstances under which Google makes these calls are extremely narrow.  Per the company’s own support site, they are as follows:

  • To make reservations or confirm business hours, only if your business has a public phone number and uses the automated voice-calling service Duplex. You can opt out of these calls at any time.
  • For the purpose of “development, customer service, or support related to Google Ads, Google Play, or other Google accounts.” The company cautions that it will never ask for payment information on the phone or make guarantees about “placement in any of [its] products.”  

Whether purporting to be direct representatives of Google or simply affiliates, SEO robocalls represent a new spin on an old scam.

Unfortunately, they still run rampant. And they work far more often than they should, generating a disgusting amount of revenue.

For the moment, all you can really do is shore up your own knowledge and advise those closest to you not to fall for shady tactics and cheap tricks.  Beware of SEO Robocalls.

SEO RobocallsAuthor Bio: 

Daniel Page is the Director of Business Development for ASEOHosting, a leading provider in SEO hosting and multiple IP hosting. 

 

Disclaimer:  This is a guest contribution to Philipscom and the tips tricks, strategies mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This

Image Credit:  Pixabay

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10 Comments

  1. Thank you for publishing this post, Phil! I look forward to hearing feedback from others.

    June 20, 2019
    |Reply
    • Hi Dan,
      It is indeed a great joy and privilege to have you on board.
      I appreciate your time with my readers. Looking forward to have more interaction ahead.
      Best Regards
      ~ Phil

      June 20, 2019
      |Reply
  2. Jassica
    Jassica

    Hey, PV Ariel
    Wow amazing article dear, All the above info is very enlightening and is helpful. Thanks for providing such a piece of good information. I really use full this post. Thank you very much for this post sharing…

    June 21, 2019
    |Reply
  3. Great tutorial Daniel, you can never be too careful with these scammers. And they get clever by the day.
    Good to know about SEO robocalls, though they’d have never tricked me:)

    June 22, 2019
    |Reply
  4. Hamza Khan
    Hamza Khan

    Thanks For sharing this helpful information. I never knew about this. Thanks for the timely alert.
    We expect more such posts in the future.
    Keep writing.
    Keep sharing.
    Regards
    Hamza

    June 22, 2019
    |Reply
  5. Very nice article i didn’t know Robocalls before it

    June 24, 2019
    |Reply
  6. “It may sound rude, but the owner of the world’s largest search engine has better things to do than hold your hand. Moreover, Google neither needs nor wants your credit card information. Particularly if you’re paying for any existing services, the company already has your financials. ”

    This is good advice about more than just Google. Google isn’t about to call you. Neither is a candidate for President or Prime Minister. Neither is Apple or IBM or FaceBook or Amazon or VISA or anybody else. Even if your bank calls, hang up. Then pick up the phone and dial your bank from the number on your statement or on its website. If the call was real, they’ll be happy to help.

    June 29, 2019
    |Reply
    • Hi Dave,
      Thanks for your visit and the insight you added to the post.
      Keep sharing. Thanks again for the share on social media.
      I appreciate your valuable time.
      Best
      ~ Phil

      July 1, 2019
      |Reply

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