I know that you’re a blogger. That’s why you came here.
Writing a blog post is not an easy task. It goes through several processes and a number of tasks to be performed to craft a perfect post that readers will love.
As a writer, you are aware of the fact that no one can publish the content without completing the essential SEO steps. Our post should be SEO-friendly in order to get regular organic traffic from Google, Bing and other similar sources.
This post shows 13 important things you need to do before publishing your blog post. Feel free to leave your suggestions, ask queries through comments.
Start with the post heading. It should be natural, attractive, and keyword rich which can bring massive traffic to the post from both searches and social sites. Several studies say that titles with keywords like how to, top 10, 10 best will get more user clicks than others.
Give an interesting title to your post.
Divide your content into short paragraphs and assign headings to them. Write short, simple sentences. So readers can read and grasp them quickly. If you are a WordPress user, check the Readability section of your SEO plugins. The plugin will analyze your texts and will inform whether the content is easy to read or not.Make your blog post an SEO friendly post! Read pro blogger Manoj's Tips via pvariel.com Click To Tweet
Don’t forget to add relevant keywords in different parts of the post. The search engines will read and list your articles in the search results based on the keywords you use.
You should write for the humans and not for the bots. So don’t use the keywords unnecessarily and place them as natural.
4. Image size
Check your image size before uploading to the site. A heavy image may create a slow speed issue on your site and the readers will leave the page if it takes a long time to load. Use online image compression tools like Tinypng to reduce the size of the images without losing their quality.
5. SEO friendly images
Images are the main source of traffic to your contents. They can bring visits from Google and Bing image searches. Give a keyword specific heading to your image and place the keywords in alt texts to inform search engines what kind of image is it.
6. Categories and tags
Add categories and tags to your post. With both of them, readers can quickly find a post that falls under a specific topic.
7. Internal Linking
Connect your posts to each other with keywords and normal links. This helps you to grow the traffic, reduce bounce rate, and boost the rankings.
Suppose, you are writing common blogging tips and mentions about ‘free blogging sites’ somewhere in the content on which you already made a post. Connect your ‘free blogging sites’ post here and the people will love to read it as both are mutually related.
8. Outbound links
Connect relevant posts on other sites to give additional information to your readers. The pointing link should be of high-quality and unique.
Recommended Reading: 7 Link building tactics for bloggers
Have you finished? Check whether you made any spelling mistakes or grammatical errors anywhere in the content. Use online tools like Grammarly to ensure that it’s free from any mistakes.
10. Meta description
Enter a brief description of your posts. It will appear in the search results along with the content title. Make it simple and attractive. Write in such a way to encourage the search engine users to click on your link after reading the description.
11. Focus keyword
Set a focus keyword for your article. It should have a minimum density of 1% or higher and should appear from the very first paragraph.
The post should cover the main keyword in detail and give in-depth information to the readers. Google rank your page for the main keyword. So use it wisely.
The page URL or slug should be simple, short and keyword specific. Try to insert your focus keyword in the post slug. Using it in the slug, image alt texts, and titles will increase the chances of ranking your post higher in search engines.13 essential things to do before you publish your blog post, a guest post by Manoj via pvariel.com Click To Tweet
13. Featured image
A featured image is important for many reasons. When your contents are shared on social, bookmarking sites and communities, which will fetch your URL data and display posts with default thumbnail images.
If you are using a featured post slider or recent post widget on the blog sidebar, they will also appear with the featured images. Add a featured image of at least 600 x 400 px dimensions to enable social media posts with large images.
As mentioned in the beginning I once again urge you to share your blogging experiences, suggestions if any in the comment box. We will promptly attend your queries, doubts if any.
Also, if you like the post please share it with your friends by using the social share buttons provided on the website.
Thanks for your valuable time.
Recommended Reading: 5 Pro Tips to Help You Write Irresistible Blog Posts
Check your domain ranking