Last updated on June 28, 2020
How can you create engaging blog content that people will and Google bots will love? Are you wondering how to apply the best blogging tips that will help you make your blog posts more engaging? If you’re at this stage of your blogging journey, this article is for you!
Your blog is your online space where you attract and grow a loyal community of blog readers, and also nurture prospects to quality leads. Hence, the content materials you offer them must be engaging enough to make them build trust with your brand.
It means that you need to provide value to your readers consistently. So the more engaging and useful blog posts you publish, the more credible you become. It will heighten your authority as an expert in your industry.
But you may be thinking; what practical blogging tips can I use today to make my blog posts engaging? Don’t fret about that because we got you covered.
In this post, you are going to learn five blogging tips you can apply starting today to transform your blog posts from boring to engaging!
Enjoy the article:
1. Engaging Blog Posts – Grab the Reader’s Attention From The Start
It is vital to grab your reader’s attention from the beginning of your material to make him stay on to the end. Why? Because it helps in increasing time on page, which is apart of Google’s 200 ranking factors – a vital step for SEO.
Also, it will improve website engagement, boost SEO, and increase your search engine ranking. So besides using other components of a remarkable blog post, such as crafting a compelling headline, you can grab users’ attention with rhetorical questions.
Use it at the introduction and strategically within the body content. But be careful not to use plenty of it in the body as it may look spammy. A rhetorical question does not require an answer from the reader. Instead, it lets you place a question in the reader’s mind and make them wonder in thoughts.
This approach makes the reader stop and think about how applicable what he/she is reading resonates. This blogging tactic will keep readers on the page and make them review the entire article. So if you give serious thought on why you’re blogging, which is to help others, you’d want to make your blog posts highly-informative and engaging.
As a consequence, don’t forget to use rhetorical questions in your intro because the first paragraph of your blog post is considered essential. Your intro is the second element of your blog post that the user will focus on after your heading. So make it count!
2. Make Your Conclusion Memorable By Engaging Blog Posts
Ask yourself; why do people take the time to read your blog posts? They visit your blog because they want answers to their problems. That’s a simple truth! And if you can give them what they’re looking for, they will continue to come back for more.
So to make your blog posts memorable, ensure to craft a firm conclusion that highlights the practical recommendations you want them to apply.
For instance, have a look at the screenshot to see how I concluded an article I wrote for a client:
Therefore, if you’re struggling to create a definite conclusion for your blog posts, you can go with the sample in the screenshot. Write a recap of the tips you outlined in your material. Your readers will be grateful to you.
3. Adore Your Existing Readers With Engaging Blog Posts
Many bloggers spend time trying to discover and attract new readers. It’s honestly a beautiful cause, but you need to adore your existing readers to keep them coming back. So if you get lost or obsessed with finding new blog audience and neglect, you may end up losing all your loyal audience.
So by showing that you appreciate the readers you already have, they will support your blogging business and move your blog forward. Consequently, interact with them on social media and your blog, understand what’s bothering them, and provide blog content as a solution to their issues.
If you concentrate on your existing readers much the same as you’re searching for new ones, you will understand them better. Nevertheless, since the audience you already have is anticipating to obtain more value from your blog, knowing them well will enable you to create engaging blog posts that connect with them.
4. Be Human
You don’t want to sound like a robot as nobody likes interacting with machines. Your readers are humans, so be relatable by making your content to read like humans. Use a conversational voice to make your blog posts engaging to the reader.
As a result, the more informal and friendly your content sounds, the more readers you’ll attract to your website. In fact, many of your blog audience will share your blog content and leave comments on the blog after reading your material.
The best way to achieve it is to put yourself in your ideal reader’s shoes. Think of the reader’s issues and gains. Then write your blogs as if you were discussing with a friend. Writing in this manner is so effective because it takes a personal tone – like you were speaking directly to the reader.
5. Offer Your Readers Useful Content That Makes Their Lives Better
Your ideal reader wants to get help from you; that is why he landed on your blog in the first place. The advice he is seeking may be to know how to solve a problem or to enlighten himself and broaden his knowledge. Moreover, he also wants to entertain himself while on your site.
So if you can provide valuable information regularly and develop your brand as a resource where the reader can find credible data on the subject matter, he will surely become a loyal fan. Becoming a loyal fan means that the reader will continue coming back to your blog for more insights. That is why you need to frequently create useful blog content that will make their lives better.
Take, for instance, Millennials. Millennials care much about what they’ll get in virtually all their endeavors, including reading your blog posts. In other words, they have a cost vs. gain mindset. That’s not wrong since every other person out there wants to benefit from their activities.
Nonetheless, although Millennials want to profit from what they’re doing, such as reading your blogs, they’re also known to be more generous. According to Inc, 70% of Millennials used up on average, one hour to volunteer for a cause they love.
Also, 77% of Millennials said that they’d volunteer their time resources in the future. Therefore, do the math. If Millennials are your target readers or a segment of your target market, by giving them useful content, they’ll help in promoting your blog posts to reach a broader audience.
Source Graphic via LinkedIn SlideShare
Nonetheless, to produce useful content frequently you must have a viable content strategy. Why? Because over 70% of marketers attribute their content marketing success to creating a new content strategy for their marketing campaigns or adjusting existing ones.
Wrapping Up Practical Blogging Tips for Creating Engaging Blog Posts
Blogging is a content marketing strategy that allows you to attract and retain your target audience. However, you cannot gain more audience and keep existing readers if your blog posts are not engaging to the reader.
So I can firmly say that, much as blogging is about driving web traffic and acquiring leads, it is also about building a brand. Your blog is your brand. The quality of blog content you publish can make or break your brand.
Therefore, don’t be in a hurry to publish new articles to avoid errors. Too many mistakes in your content will make you less credible. Hence, take your time and conduct thorough research with credible statistics from reliable sources to back up your posts.Don’t be in a hurry to publish new articles to avoid errors. Cross-check again and make sure before you press the publish button. ~Moss via pvariel.com Click To Tweet
The more informative and engaging blog posts you publish, the more people will love to read your blogs. Moreover, your thought leadership will be visible to everyone, leading to a sustainable brand. What are we missing here? We want to hear from you!
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