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13 Essential SEO Steps To Do Before You Press The Publish Button

Posted in Blogging, SEO, and WordPress And SEO

Last updated on July 17, 2023

Essential SEO Steps To Follow Before Your Press The Publish Button

I know that you’re a blogger. That’s why you came here.

Writing a blog post is not an easy task. It goes through several processes and a number of tasks to be performed to craft a perfect post that readers will love.

As a writer, you are aware of the fact that no one can publish content without completing the essential SEO steps. Our post should be SEO-friendly in order to get regular organic traffic from Google, Bing, and other similar sources.

This post shows 13 important things you need to do before publishing your blog post. Feel free to leave your suggestions, and ask queries through comments.

Essential SEO steps # 1 – The Title

Start with the post heading. It should be natural, attractive, and keyword-rich which can bring massive traffic to the post from both searches and social sites. Several studies say that titles with keywords like how to, top 10, 10 best will get more user clicks than others.

Give an interesting title to your post.


Essential SEO steps # 2 – Paragraphs

Divide your content into short paragraphs and assign headings to them. Write short, simple sentences. So readers can read and grasp them quickly. If you are a WordPress user, check the Readability section of your SEO plugins. The plugin will analyze your texts and will inform you whether the content is easy to read or not.

Make your blog post an SEO friendly post! Read pro blogger Manoj's Tips via Click To Tweet

Essential SEO steps # 3 Keywords

Don’t forget to add relevant keywords in different parts of the post. The search engines will read and list your articles in the search results based on the keywords you use.

You should write for humans and not for the bots. So don’t use the keywords unnecessarily and place them as natural.

Essential SEO steps # 4 Image Size

Check your image size before uploading to the site. A heavy image may create a slow speed issue on your site and the readers will leave the page if it takes a long time to load. Use online image compression tools like Tinypng to reduce the size of the images without losing their quality.

Steps # 5 SEO-friendly images

essential SEO steps
Image developed by using Canva

Images are the main source of the traffic to your content. They can bring visits from Google and Bing image searches. Give a keyword-specific heading to your image and place the keywords in alt texts to inform search engines what kind of image is it.

Essential SEO steps # 6 Categories And Tags

Add categories and tags to your post. With both of them, readers can quickly find a post that falls under a specific topic.

Essential SEO steps # 7 Internal Linking

Connect your posts to each other with keywords and normal links. This helps you to grow the traffic, reduce the bounce rate, and boost the rankings.

Suppose, you are writing common blogging tips and mentions about ‘free blogging sites’ somewhere in the content on which you already made a post. Connect your ‘free blogging sites’ post here and the people will love to read it as both are mutually related.

Essential SEO steps # 8 Outbound Links

Connect relevant posts on other sites to give additional information to your readers. The pointing link should be of high quality and unique.

Recommended Reading:  7 Link building tactics for bloggers

Essential SEO steps # 9 Proofread 

Have you finished? Check whether you made any spelling mistakes or grammatical errors anywhere in the content. Use online tools like Grammarly to ensure that it’s free from any mistakes.

Essential SEO steps # 10 Meta Description

Enter a brief description of your posts. It will appear in the search results along with the content title. Make it simple and attractive. Write in such a way as to encourage the search engine users to click on your link after reading the description.

Essential SEO steps # 11 Focus on Keyword


Set a focus keyword for your article. It should have a minimum density of 1% or higher and should appear from the very first paragraph.

The post should cover the main keyword in detail and give in-depth information to the readers. Google ranks your page for the main keyword. So use it wisely.

Essential SEO steps # 12 Slug

The page URL or slug should be simple, short, and keyword specific. Try to insert your focus keyword in the post slug. Using it in the slug, image alt texts, and titles will increase the chances of ranking your post higher in search engines.

13 essential things to do before you publish your blog post, a guest post by Manoj via Click To Tweet

Essential SEO steps # 13 Featured Image

A featured image is important for many reasons. When your content is shared on social, bookmarking sites, and communities, will fetch your URL data and display posts with default thumbnail images.

Essential SEO steps
Image developed by using Canva

If you are using a featured post slider or recent post widget on the blog sidebar, they will also appear with the featured images. Add a featured image of at least 600 x 400 px dimensions to enable social media posts with large images.



As mentioned in the beginning I once again urge you to share your blogging experiences, and suggestions if any in the comment box.  We will promptly attend to your queries, doubts, etc.

Also, if you like and benefit from this post please share it with your friends by using the social share buttons provided on the website.

Thanks for your valuable time.

Manoj And Philip

Recommended Reading:   5 Pro Tips to Help You Write Irresistible Blog Posts 


Disclaimer:  This is a guest contribution to Philipscom and the tips tricks, and strategies mentioned in it do not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This


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  1. Hi, Philip Sir,

    Thanks for providing an opportunity to publish my views on your esteemed site. It was a great experience to work with you. I do believe that Philipscom readers will like my post. :-)

    Best wishes,

    August 28, 2018
    • Hey Manoj, great tips and I really loved your tips

      And that’s a great topic to cover on your blog Philip as most people think that their job is done once they publish a blog post. In fact, their real job starts after publishing. If you build it, they’ll come is just a myth when it comes to building a profitable blog online.

      You need to go out, promote your content like anything, network with other bloggers to be able to capture more eyeballs to consume your content. As you said, on page optimization is crucial for boosting your search rankings.

      Just make sure to come up with a primary keyword and few relevant LSI keywords for every post you write and use those keywords in meta tags such as title, meta description, URL, image alt tags, sub headings etc to properly optimize for your keywords for search engines like Google.

      Thanks so much for the write up, keep up the great work.

      September 29, 2018
  2. Hi Philip Sir and Manoj

    Thanks, Philip Sir for introducing Manoj through this blog post. Even though he has been in the writing and blogging field for a long time, this is the first time, that I am getting in touch with more details about Manoj, I just checked his blog and hopefully leave a comment on that soon.

    Regarding this post, he came up with everything we need to do before publishing a post. Online image compression tool is new to me. I used several others. Still, I am on the lookout for a better one. So, I might try Tinypng. All the 13 points are equally important to follow before we hit the publish button.

    Hoping to see Manoj here again. Have a great time blogging.

    Thanks once again for the good share.

    Reji Stephenson

    August 28, 2018
    • Hi Reji,

      Glad to know that you liked my post. Tinypng is an awesome tool to reduce the size of your image and I use it for a long time. I too hope that we can meet again soon.

      Keep in touch,

      August 29, 2018
  3. Julius

    I am employed in an Outsourcing Agency and we’re building strategy and gameplan to do some major make over on our website to attract and gain more traffic. I have read in some web-blogs that doing blog and incorporating it on your website is one of the most effective way to boost your SEO and rankings. I have scraped the internet for every techniques possible to build an effective blog page. This is the most relevant article that I have stumbled upon. Very constructive and informative. Thanks for your article. I will surely adapt your insight in regards with blog.

    August 29, 2018
    • Hi Julius,

      Glad to know that you liked my post. Thanks for spending your precious moments with us.

      Keep in touch & take care,

      August 30, 2018
  4. Tushar Dey
    Tushar Dey

    Amazing article. Thanks for sharing such a great information about blogging with us. Now I have to change a few things on my blog post after reading your article.

    August 29, 2018
    • Hi Tushar,

      Glad to know that my article helped you. Keep in touch,

      All the best.

      August 29, 2018
  5. Hi
    Blogging is not just about writing a 1000+ words article and publishing that article after including few relevant images, it is more than that. You have to do a lot of things before and after publishing blog posts and this list of important things to do before publishing blog post is surely going to help us.

    Short paragraphs are easy to read and understand. So, it is very necessary to divide the content into short paragraphs to grab reader’s attention. Image optimization is very important and it helps in increasing website speed. Here, great to know about “Tinypng” tool and I will give it a try.

    Here, you have provided great list of must to do things before publising a blog post.

    Thanks for sharing this post with us.

    Have a great day ahead.
    Praveen Verma

    August 29, 2018
    • Hi Praveen,

      You are right. Blogging is not just writing a lengthy article. It should be simple, easy to read and search engine friendly to get organic traffic to them. Thanks a lot for leaving your valuable feedback with us.

      Keep in touch,

      August 29, 2018
  6. Azad Vamic
    Azad Vamic

    Thanks for this great information, You gave me the best things to do for my blog. A very timely post. Keep writing.

    August 29, 2018
    • Hi Azad,

      Glad to know that you liked my post and tips. I appreciate your feedback. Thank you.

      Keep in touch,

      August 30, 2018
  7. Malik Arslan
    Malik Arslan

    Thanks for sharing such a great information about blogging with us.

    August 30, 2018
    • Hi Malik,

      I appreciate your feedback. Thank you,

      August 31, 2018
  8. Minion Russhi
    Minion Russhi

    Wow, really an interesting and informative article. I just happened to be here today via on a Google search. I found a lot of informative and educative posts on these pages. will later be able to share in on other social media about this page. Keep writing. Thank you!

    August 31, 2018
    • Hi Minion,

      Glad to know that you liked our website and posts. Thanks a lot for spending your time with us. Keep reading.

      Take care,

      September 5, 2018
  9. Hi Manoj, This is an awesome guide. As a beginner, it is always challenging to spend more time reviewing the written content. Due to which we mostly ignore very basic things which are actually effective. I am sure this article will help beginners a lot. Keep sharing such info.

    August 31, 2018
    • Hi Santanu,

      Thanks a lot for your visit and leaving the feedback. Take care & keep in touch,

      Best wishes,

      August 31, 2018
  10. Davinder Singh
    Davinder Singh

    Hi Manoj,
    I was not knowing about these amazing things which will be done. I appreciate your effort in writing in this amazing post. Keep writing. This is my first visit to Philipscom. Good Wishes to the Admin and team. Have a great time of sharing ahead.

    August 31, 2018
    • Hi Davinder,

      Glad to know that my post helped you. Wishing you all the best.

      Keep in touch,

      August 31, 2018
  11. Hello Manoj and Philip Sir,

    Well I believe every blogger must make a note of these important points in a text file so that we can use it as a checklist before publishing a post.

    I think I’m just gonna bookmark this informative post.

    Thanks for share.

    September 1, 2018
  12. Naseem Ansari
    Naseem Ansari

    Thank you for the information. This post very helpful for any blogger. I appreciate Mr. Manoj for bringing out such an educative post thru the pages of Philipscom. Keep sharing.

    September 4, 2018
    • Hi Naseem,

      Glad to know that you liked my post. Thank you. Keep in touch with our blog,
      Best wishes,

      September 5, 2018
  13. Bemer

    That is a very nice check-list, which I need to print out. I sometimes really miss one of these :-| Thanks!

    September 4, 2018
    • Hi Bemer,

      I appreciate your feedback. Glad to know that my post helped you. Keep in touch,
      All the best.

      September 5, 2018
      • Angelina Hales
        Angelina Hales

        Valuable post, i guess these 13 useful tips can help beginners in ranking their stuff on searches too…. Appreciable effort

        November 18, 2019
  14. Hi philips sir,

    i am a new content writer your this information will help me more and improve my content quality
    thanks a lot.

    September 6, 2018
    • Hi Sushant,

      I appreciate your feedback and glad to know that my post helped you. Keep reading.

      Have a nice day.

      September 27, 2018
  15. Wajahath Ali
    Wajahath Ali

    Thanks Manoj for all the wonderful tips.

    WordPress has made the job of many website owners easy with so many plugins in their repository.

    I also think one of the most important things is to reduce the size of the images because big sized images take a lot of time to load and hence reduce the chances of our website being on top of SERPs.

    September 11, 2018
    • Hi Wajahath,

      Thanks a lot for your reading and leaving the feedback. Keep in touch,

      September 27, 2018
  16. henry smith
    henry smith

    Great article for every beginner or newbie bloggers like me. Very helpful and useful article. I will definitely going to implement these tips. I have bookmarked it for future references. Thanks for sharing such an informative article.

    September 27, 2018
  17. Saikat Samanta
    Saikat Samanta

    THw points you mentioned in this post is really worth notable and all bloggers should make note of it and follow well to have the successful running of their blogs. Very good points you mentioned in this post. Indeed this is a very helpful post all bloggers.

    December 22, 2018
  18. Great tips Manoj,
    all or them. I especially lie the internal linking technique. For two reasons. First- it works very well..
    Second- most blogger don’t have an internal linking strategy, and those that do- it’s bad and ineffective.

    June 23, 2019
  19. rishab kapoor
    rishab kapoor

    Awesome, really an interesting and informative article. I just happened to be here today while searching for important SEO tips via Google search. I found this is the best article. Thank for sharing it is a very helpful article.

    August 14, 2019
  20. Hi Manoj,
    great read here. Super post, and thank you for your insights. I especially like the tip about proofreading the post, as I always do and I always find a heap of errors I overlooked earlier.
    The funny thing is that if I read again, I will find again some more errors. It’s almost as if it’s impossible for me to write an error-free article.
    But I also use Grammarly and it helps a lot…

    November 14, 2019
  21. Hello Manoj & Philip,

    You have included really working points – The title of the post-play crucial role to drive traffic as well as for SEO. Content must be beautifully arranged so that it can be easy to digest – completely agree with you because I also follow these rules too.

    Images are an integral part of the post we should try to add eye-catchy images and must be well optimized. SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant organic search traffic. Eventually, thanks for exploring your experience with us.

    With best wishes,

    Amar Kumar

    November 14, 2019
  22. raghuram

    Hi Manoj,
    Thank you for the great article. this Is Excellent info for the seasoned SEO and beginner/business proprietor who may be attempting to save a few bucks and find out some seo on their own

    November 14, 2019
  23. Hi Manoj, excellent tips.

    I’d say before writing a post, it’s always better to do smart keyword research. You need to find better (low competitive) keywords so that you can optimize your content for those keywords to bring more organic traffic.

    Most people don’t get search traffic because they often publish blog posts without keyword research or they target high competitive keywords. Both are wrong.

    Similarly, building links is extremely important as Google gives top priority to the pages with relevant and high quality links.

    Here’s where strategies like outreach, guest posting etc come in handy to build relevant links no matter what niche you are in.

    Keep up the great work.

    November 15, 2019
  24. Gurlal singh
    Gurlal singh

    Your all tips are important. But especially “image size” Point was most important for me. Because i did not attention to the image size. I think it will definitely work for increasing the speed of my site. Thanks very much.

    November 15, 2019
  25. Hey Philip,

    Yes, bloggers have lots of work to do before blogging and after as well.
    The primary work is to research, analyze, content creation and the secondary and the ultimate task is SEO.

    What is a blog without SEO? Nothing :(

    I appreciate you for all the valuable information regarding SEO. Have a great weekend!

    Jeangam Kahmei

    November 16, 2019
  26. Walter

    Thanks For Sharing an inspirational article. Your Blog all Post information is very unique and good for the reader because when I have read your blog looks very impressive for me. I want to say thanks to you. Most importantly I have bookmark your site for future updates.

    November 18, 2019
  27. Siddharth Sharma
    Siddharth Sharma

    HI Manoj,
    Good to see your content here on Pvariel.
    Well, yes i agree all these are very important steps every blogger should keep in mind before publishing content.

    BTW, one point Slug i was not aware about it’s importance.
    thanks a lot for this post !

    November 18, 2019
  28. MS Bhatti
    MS Bhatti

    This is the best SEO guide I have ever found over the internet. I am going to implement this SEO strategy from now on. Thanks for an excellent article. A good job is done.

    November 18, 2019
  29. Renoy Ray
    Renoy Ray

    Hi manoj,
    excellent tips,
    very nice article, keep up the good work.

    November 19, 2019

    This is the best SEO guide I have ever found over the internet. I am going to implement this SEO strategy from now on.

    November 20, 2019
  31. Pankaj

    You have posted very good article.
    I hope you will post more articles like this

    Thank You..

    November 27, 2019
  32. PressTigers

    This is really good information, there are number of seo techniques to follow that would generate and build your website a lively presence on online. All of these discussed steps are very useful and must be used wisely to get the desired results.
    Good one. Keep writing.

    December 17, 2019
  33. Ruby Jessica
    Ruby Jessica

    Your post is very unique and reliable information for all readers to write more on the same topic and share with us your info…Thanks

    February 13, 2020
  34. Ray Joderson
    Ray Joderson

    Essential SEO steps indeed! Thank you for sharing! You got a bunch of really good articles. I will surely share this to my clients. I always remind them of these key essentials, specially the meta tags and keywords.

    June 2, 2020
  35. stacy

    Thanks for sharing this article with us. i get to learn so manything from this article about seo. it was nice to understand all the seo concept

    April 9, 2021
  36. SEO Services Kitchener
    SEO Services Kitchener

    there is no doubt how you researched hard to get these tips on seo , really appreciate the efforts you have put in!

    November 20, 2021
  37. Mohamed

    Thanks for putting this up man. Bloggers need to really see this as I am sharing this. It’s very important for you to check everything from your heading to the footer and capitalize every moment of it.

    January 31, 2022
  38. Vikas

    Hey Manoj,

    February 1, 2022
  39. Sumit Soni
    Sumit Soni

    Hey Manoj, great tips and I really loved your tips

    And that’s a great topic to cover on your blog Philip as most people think that their job is done once they publish a blog post. In fact, their real job starts after publishing. If you build it, they’ll come is just a myth when it comes to building a profitable blog online.

    February 2, 2022
  40. Smith Joe
    Smith Joe

    Thank you for sharing amazing tips about blog post SEO.

    September 7, 2022

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