Last updated on March 17, 2023
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8 Simple Tips to Create Logo For Your Business
The logo is the face of your business.
Each business entering for the first time in the market has the need to be recognized in the shortest possible time. For this reason, the logo is one of the first elements to be taken into account.
Following certain rules can help to create a high-impact logo. Below you find 8 tips to create a professional logo to increase your brand reputation and beyond.
The logo is the face of your business. So be very cautious while making one. More tips shared by Erik @ Philipscom Share on X1. Build the Perfect Logo According to Your Target Audience
The first thing to keep in mind when you want to create a logo that can effectively advertise your business is to give the designer (or at least those who should be charged to create it) a clear image of your market and your potential customers.
You’ll need very detailed information about your target audience. Only in this way, in fact, it can be designed a logo that is consistent with your business goals.
This element should be able to last in time. For a company, being able to maintain unchanged its symbol for several years is the best way to become recognizable to consumers. Even in this case, the choice presupposes a fairly thorough and detailed knowledge of the mission at the base of the company itself.
2. Get Inspired and Avoid the Most Common Mistakes
You need to find the right inspiration if you want to choose the perfect logo for your business.
To do so, there are some effective tricks to help you during the entire creative process. Of course, you must first understand the strategies of your competitors, thinking about how to improve their decisions.
If not exactly better strategies, it is important that your choices are different, to stand out. Then, focus on the message you want to convey, considering your target audience. Try to visualize a possible benefit that the consumer will have approaching the services or products of your business.
It’s also necessary to think about the name of your company, so to decide if it’s the case to focus on an image or just a text.
3. Talk to a Professional or DIY
What’s the best way to get your logo designed?
Once the idea is established, you must decide whether to create the logo on your own or to contact a design agency. Usually, the first choice is the most common one, especially if there are not sufficient resources to invest (but not always this option turns out to be the best one)
In particular, those who do have not a good experience in graphics programs would do better to rely on experienced hands. The initial investment will result, in fact, in higher future revenues through a more efficient logo.
“Never depend on a newbie logo maker, he or she creates a hell out of it and everything goes out of control and you will not get the output on time. This is an experience faced by the Philipscom site owner Please check out Tip # 2 in this regard and closely watch the logos created by a newbie.” (Added by this website owner)
And if you don’t want to hire a professional studio, there are many freelance designers who can complete the work at highly competitive prices (back in 2010, the logos for my first websites were all created by a 5$ Fiverr gig).
If you decide to do it yourself, you will need to use vector graphics programs. The most widely used software is Adobe Illustrator, but Inkscape is also an excellent alternative.
Never depend on a newbie logo maker, more logo designing tips shared in this guest post by Erik Emanuelli Share on X4. Combine the Right Colors
A key element to consider is color. Many are, in fact, the researchers that have established colors have a direct influence on the purchase decision of a person. There is talk in this regard, “color psychology.”
Just take a look at the most popular corporate brands to realize the importance of this topic. You will find, for example, that red color is one of the most used in the logos of the companies operating in the food (it is considered a color capable of stimulating the appetite).
Blue, however, is often used in institutional logos. Yellow appears in the logos of various oil companies (it is a color that immediately brings to mind energy) and gray is one of the favorite colors of automakers.
A common tip is to not use more than three colors within a single logo. This will avoid confusion in those who see it and, at the same time, will allow having a better performance in the case in which the logo should appear in a print made in black and white.
5. Choose the Perfect Font
In addition to colors, it is essential to decide the most suitable font.
Just think about the famous Coca-Cola logo, right?
If some logos are only text, others combine the symbols of characters. Therefore, it is essential to exactly understand the relevance of the font according to your business nature.
For example, when building a logo that has a symbol in it, you should use a very simple font (such as Serif or the San Serif).
In some other cases, companies decide to get a fresh look using 3D logos, in which three-dimensionality is made effective by squared characters.
6. The Value of Simplicity
When designing a logo it is good to avoid the abuse of many special effects that graphics programs provide, for example:
- gradients;
- reflexes;
- shadows;
- floral patterns.
If one or two effects can be a great way to build a unique logo, using too many will end up creating just confusion, pushing away the interests of potential customers.
Furthermore, a logo should be able to be included in a defined shape (for example, a square).
Finally, get rid of unnecessarily complicated details. Aim to simplicity.
A clear and clean logo will have a better chance of being remembered.
A clear and clean logo will have a better chance of being remembered. Check out more tips on logo making Share on X7. Make Your Logo Lasts Over Time
Evaluate whether the font you choose will be easily remembered in the mind of the potential buyer, or at least in the memory of those who had the opportunity to see it.
Indeed, there are many logos that are now part of our every day, so as to make them recognizable even at great distances (think about Nike and Apple). Most of them are characterized by great simplicity although they are unique and original.
Also, you should consider trademarking your logo and business name, as it will protect your business in the future.
8. Adapt Your Logo to Your Market
Many suggest that a logo, especially when it has to be chosen for a company operating in a saturated market, must be able to transmit an image of strength and, at the same time, get the trust of consumers.
The first aspect is true in some cases, but not in all. It is more important that the logo is considered as a strong impact by your potential customers, not necessarily by the developer (people have different points of view).
Few tips that will allow you to create a recognizable logo, allowing your business to have a better chance of success. Share on XLogo Making The Final Words
These are just some tips that will allow you to create a recognizable logo, allowing your business to have a better chance of success.
So, what do you think?
Have you created your logo or have you hired someone else to do it?
If you have experience in this field, please leave your suggestions by dropping a comment below!
Thanks, Phil for yet another opportunity given to me to interact with your readers.
Regards
Erik.
This is a guest contribution by the professional blogger Erik Emanuelli the Founder and CEO of NoPassiveIncome.Com. He is also an Internet marketer and a social media addict, who manages several other websites and social media and internet marketing forums like Klinkk.com etc. You can follow him on Twitter, and on Facebook
You can also read one of his previous contributions (Guest Post) to these pages here at this link: 3 Essential Steps to Create a successful Blog
Disclaimer: This is a guest contribution to Philipscom and the tips tricks, and strategies mentioned in it do not reflect the view and opinions of P V Ariel or Philipscom blog. For Information Read This
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Great post as it gives a newcomer a good set of tips for deciding what to include and how to go about getting their own logo sorted. It is important to brand yourself online and a logo will help you do this effectively.
Enjoy the journey!
Hi Mandy,
I find the logo one of the most important part of a business!
It’s the first thing that comes into mind. I renewed the logo at NoPassiveIncome 3/4 times in 7 years.
These are some great tips, thanks for sharing. I need to work on a logo, this information is helpful.
Hi Sharon,
you definitely need to invest your time and energy to create an original and unique logo for your website. It’s like the “face” of your business!
Hello, Erik!
Great seeing this wonderful post on Philip’s place! :)
And to the logos, wonderful tips you shared. I am thinking to get me a permanent logo as the current logos I have are not any closer to my expectations.
So, these tips would definitely help me.
Thanks for that! :)
~ Adeel
Hi Adeel,
good to see you here too! :-)
Glad to read you liked my contribution at Phil’s place.
Thanks for commenting!
Hi Adeel,
Thank you for your visit and shared thoughts.
YEs, I too have a same feeling about my existing logo.
It surely need a change. In fact this was made by a newbie.
Thanks again for your kind visit.
Keep visiting
Keep sharing
Best
~Philip
I just love the different Google logos! I’ve made a mistake by having 4 colors in my logo. I’m always considering changing it.
I think changing, improving and upgrading the logo is part of the business life.
Hi Sue,
Thanks for your visit and the feedback
Yes, we need to have a satisfied logo with all ingredients!
Erik, shared in this post some practical tips.
Keep sharing
Hae a wonderful day.
Best
`Philip
Hey Erik,
Indeed some great tips, as it is important to get Logo sorted early when looking to create a brand, keeping it for later can create number of problems.
So, very helpful tips Erik.
Thanks for the positive feedback, Jelina.
Helo,
thanks for sharing this wonderful article,
keep up the good work.
Hello Philip! It was nice to meet Erik here on your blog this morning, he did an awesome job with this post. It is so important to get your Logo right HUH? I to have changed ine up nmany times. I am still not happy with it..
Great Share.
Thank You
Chery :))
Hi Chery,
Thank you very much for your time for reading and sharing your experiences in relation to logo.
Yes, Erik did a good job in explaining it well, I am sure these tips shared will help one to go for a better one.
Keep sharing.
Have a good and profitable day.
~Philip
Great post and you are right “Logo is the face of any business” It is important that a logo stands out and catches the eye.
You brought out the write-up very well. Thanks for sharing this informative post.
Amaka
Hello Sir,
You have shared fabulous information on your page.
I am the regular reader of this blog.
Keep sharing such informative posts.
Regards
~Priyaka
Great tips shared here. :)
I need to work on logo and I think this information will help me to build a logo.
Thanks for sharing this amazing way to create a logo. :)
~Swapnil
Hi Erik,
I did go to a design person and had a logo created. You may ask “where is it?” Answer is I don’t really care for it so I only use it in my emails. This has been weighing on my mind for a long time. I want a logo that screams of what I do. Time to get another logo creator lol.
-Donna
Great tips for newbies like me.
Thanks for sharing these wonderful tips.
Yes, Logos speaks volume about our pages.
It is always good to have a thought provoking one on our sites.
– Gagan
Great tips out all the things I have had to do is find that perfect logo. You have given me more info to think about. Thanks
I had never seen all of those Google logo’s. It was actually very fun to see and gave me a few ideas.
Hi, Philip Verghese ‘Ariel,
All eight tips are important and very effective tips to create an excellent logo for our business. second time reading this post and learned a big knowledge. Your tips will save my time and make inspire to me to make the right decision for my business.
Great thanks, Philip Verghese ‘Ariel’.
___Sharon Smith
Nice content I enjoyed a lot reading this. As everybody knows that when a person starts their business a logo acts as the creative track for that particular brand. There are numerous good companies out there that are providing these services to get it done. Thanks for sharing this.
In Recent days people are taking designing as their career and this people are working as a freelancers and this type of tips are going to help them, nice post