Last updated on August 27, 2020
Best Ways To Make Your Links Clickable
Make Your Links Clickable, yes, everyone wants their links to be clicked more. But, that doesn’t happen if you have not properly placed or optimized it for clicks.
Google can crawl as much as web pages, though links pointing from one source to another over the web. With linking, we are offering more relevant resources to the readers. That gives them added opportunities to learn more about the particular topic.
So, links are worth always.
In this article, let’s discuss the best ways to make your link more clickable. Indeed, taking some additional care.
Why you’d want your links to be clicked?
As I said above, it helps search engines to crawl more web pages easier and faster. And, it offers more relevant resources to the audiences. Despite these two major reasons, there are even more fruitful things to happen when your links are clicked by more.
# Drives more traffic
In case of external links placed on other high-traffic sites, people are likely to click on your link and redirect to your pages. So, as much as relevant and quality links you have, higher the organic traffic you drive.
# Content exposure
When you use internal links to connect your relevant pages, you are exposing more to the target readers. If they find one or other linked articles solving their problem, higher the chances they share your content.
# Indeed, more money
In the conversion standpoint, CTA’s have a greater role. The links in CTA’s must be spurring or triggering the users to click-through. Ultimately, that results in bringing you more money. The same applies to your email list building campaigns.
So, you must be cautious while placing links for more clicks.
Why your links aren’t clicked?
Have you ever measured it? How effective your links are convincing the readers to click-through it?
What’s the reason your links are less-bothered?
Obviously, knowing the reason, you can optimize those areas. Some of the factors that might impact your link performances are –
- Anchor text – the words used for linking
- Link position – where you have placed the link in a particular page
- Link relevancy – the topic or content relevancy
- Other link attributes like color, effect, etc.
Armed with this basic information, let me help you with simple ideas to boost your link’s click through rates.
Tips to improve your link CTR
Indeed, once you set a strategy, you shall keep moving forward with it. Concerning SEO and online promotions, links are valuable assets. Make it worthwhile.
# Important links first
We all know that the average page visit lasts for less than a minute. Many are even less than a few seconds. In such a case, you can’t make sure the links in the bottom of the page will get clicks. So, keep your important link first. Secure the links for which you need more clicks, above the fold. Say, in the first paragraph.
Even the visitors, who are less likely to read the entire content, will see your links in the first paragraph. Hence, you are improving the chances of getting more clicks.
It’s simple. Prioritize the link and bring it to the reader’s eyesight with proper placement. Consider this before publishing your blog post.
# Make anchor texts visible
Longer anchor texts are good to have. But, that doesn’t mean having a link for one whole paragraph.
Make your links –
- SEO-friendly – you can include keywords randomly (not everywhere). At the same time, with appropriate anchor texts, you can make your links looking natural.
- Descriptive – the anchor texts you have must be explaining about the article it links to. So, it can tweak the readers to click through it.
- Penalty foolproof – It’s good to have exact keywords or even related keywords as anchor texts. But not at every instance. Keep your anchor texts natural that go with your content flow.
#Isolate Important Links
When you have more links, you are less likely to get clicks on your important links. You have to single-out the important links. In the above case, clicks will get distributed, and you don’t get enough clicks on any specific link. So, isolate the important links and give them space.
Like placing your important links above the fold, isolating those links is also a key. Single-out wheat from the chaffs!
To the bottom line, don’t put too many links confusing the readers. Keep it precise.
Color matters. When you have a white background, your link text color must be a solid color. It shouldn’t be in plain grey.
When the link anchors simply go with content text with no difference, users are less likely to notice your links. So, highlight the links with color variations.
Obviously, I always insist you use brand colors. I do the same.The Best Ways To Make Your Links Clickable. A Guest Post by Jenna Ronnan via pvariel.com Click To Tweet
# Provide a microcopy
Nikola Roza suggests leaving a few words beneath the link button explaining the link.
Here is how he practice it –
Though the anchor texts are descriptive, sometimes it might leave your readers lingering about taking any action.
Should I really need to click the link?
Even this little hesitation might make them go without clicking the links.
So, make sure to write a small description about the link around it.
Like how Neil Patel does for most of his linked resources. Writing so, you are attempting to kick off the reader’s hesitation and justifying what they would get clicking on the link.
# Boost with power words
When you take CTA’s in the landing page, you need more care to optimize the buttons. Make sure the CTA anchor texts are boosted with power or trigger words. Urgency is a catalyst.
Similarly, using words like today, now, a limited period, etc. would spur your readers not to miss clicking the link button.
Make Your Links Clickable – Final Words
Now, you have got some proven tips to make your links highly clickable. Mostly, these ideas are proven by various SEO experts with tangible results. Even I care more for links performance since it means a lot for me. Indeed, for you too.
Why don’t you try these ideas to get your readers to make use of the linked resources that benefit you both? The goals might be different, but everyone needs their links to be clicked more.
What for waiting then? It’s time to revamp your linking strategy. Go and get started.
But, before that, drop your views in the comment box given below!
Thanks a lot, Philipscom Associates for the opportunity given to share my thoughts to your esteemed readers. All the best
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