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12 Ways To Increase Your Website Traffic In 2020 And Beyond

Posted in Blogging, Business/Sale, Strategies, and Technology/Software

Last updated on July 14, 2021

How to Increase Your Website Traffic? Check And Use These Strategies

How to increase your Website Traffic is a big question every website owners or business owners face.  Building a website for your business can help boost your online presence and sales. You can make your business appear professional, and it proves to customers that you are real.

You can build your website the way you wanted it to be, but the greatest challenge is how to grow it.

Increase your Website Traffic











Bringing organic traffic to a website is a challenge most business owners encounter, especially now, when there is a lot of competition, and Google’s algorithm keeps changing. The only choice is to put up for paid ads to get traffic to your site. But, of course, some businesses don’t want to spend much money to boost their traffic.

So, is it possible to gain traffic to your website without spending a dime?

You can absolutely increase your website’s traffic without spending money. All you have to do is follow the steps mentioned in this article. In no time, you’ll be having lots of visitors to your website, and you can now turn them to paying customers.

But remember that this is not an instant success. It will take time to boost the traffic to your website.

Here are 12 ways to increase your website traffic this 2020.

Increase your Website Traffic By Using KEYWORDS

The first thing when starting a website is to use keywords to drive some traffic to it. You can use keywords related to your products and niche to make it specific.

There are tools available in the market that will show you the best keyword that will help drive traffic to your site.

However, not all keywords with high search volume will be able to bring attention to your site. It’s because many websites are using it, and competing with larger companies for the keyword would be difficult.

The best thing to do is to use keywords not only related to your website’s niche, product, and blog post but with a small search volume. These keywords will bring you a small amount of traffic, but they are definite customers.


Although optimizing your website for search engine is challenging, it is crucial to focus on it. Make sure that you follow Google’s guidelines to make your website search-friendly.

Some of the things you have to focus on when making your website search-engine-friendly:

  • On-page SEO
  • Internal links
  • External links
  • Local SEO
  • Speed of your website
  • Voice search
  • Mobile devices- friendly
  • Work on backlinks
  • Create excellent and valuable content
  • Aim for Google’s Featured Snippet by answering common questions
  • Use long-tail keywords
  • Web design


A podcast is starting to become popular once again. In the US, 32% of people listen to a podcast in a month. It becomes a pastime for people when driving home or when doing certain activities.

Staring your podcast can expose your brand to more visitors. When they hear your podcasts, chances are, they’ll visit your website and support your business.

You can also convert your podcast content into a text format and embed your podcast into it. This content will also drive traffic to your website.


Guest posting is building backlinks for your website. You have to reach out to websites or blogs that are similar to your niche, but not a direct competitor.

If approved, you can create content for their website and add a link to some of your products. You can gain traffic from this process.


Social media is one of the most popular tools used by marketing experts to generate traffic to their clients’ websites. However, social media is an exhausting platform, with hundreds of thousand of businesses trying to promote their brand. It doesn’t mean you can’t use social media for your business. In fact, despite the competitive market, social media is still encouraged to be used.

There are various social media platforms you can try for your company.

  • TikTok
  • Pinterest
  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • YouTube
  • Reddit
  • LinkedIn

The platform you use must depend on what your business needs. It also depends on your target customers. If your customers are businesses, you can use LinkedIn. Meanwhile, if the Millenials are your target customers, getting your hands on social media platforms such as Instagram, Facebook, and Twitter would be efficient.

However, you should also take note that social media marketing also has some steps you need to follow if you want to get more engagement. The more engagement you get, the more chances of driving traffic to your online store.

Utilize every feature of social media as you can. Share videos, create live videos, post polls, conduct surveys, and take advantage of social media stories.


Social media is not the only effective platform to gain traffic for your website. Even marketing strategies like email marketing can help. It may seem that email marketing is an obsolete technique, but it is an effective method. Among all of the marketing strategies, email marketing has the highest return on investment.

When you have started your website, make sure to create an email list. Grow your email list so you can drive more traffic to your site. The more traffic you have, the more Google will reward you by moving you up on the search engine.

Remember though, make things personal for your customers or subscribers.


Video is the most popular media viewed by millions of people online. If you want to drive more traffic to your website and decrease your bounce rate, using videos will help.

You can create videos for your social media platforms and websites. Videos will make people stay on your site for a long time. The longer they stay, the more Google rewards you back. Your website will increase in ranking, which in return, can increase your website’s exposure and traffic.


People like contests or giveaways and businesses can benefit from this. Use your social media and email platforms to announce your giveaways or contests. Allow social sharing of your giveaway content to increase your website’s traffic.

Your audiences will enjoy creative content like this, and they are more likely to refer your brand or become a loyal customer.


Yet another way to increase your website traffic is .first, always engage with your audience by answering questions, replying to comments, and liking their comments. Engaging with your followers will make you seem more like a caring and thoughtful brand that people want to subscribe to and come back for more.

Second, after your customer purchased an item from you, this doesn’t mean the end of your relationship with them. You need to stay in contact with your customers by reminding them to subscribe to your email list. It will encourage repeat purchases and long-term traffic for your website. Also, your brand could even be recommended to others.


If you want to know how your competitors are getting ahead of the game, you can spy on them. There are tools created for digital marketers that will show what keywords and how your competitors are doing.

You can use their strategies to come up with your own and make other aspects of it better than theirs.


Some businesses don’t require payment, so if you want, you can work with them. They can mention your brand, and you can return the favor by doing the same.

Work with brands that are in line or closely related to your niche.

Increase your Website Traffic
Photo by Thaddaeus Lim on Unsplash

PAID ADS To Increase your Website Traffic

If you want to increase your website traffic quickly, the best way to do it is by investing in paid ads.

  • Influencer marketing: It is done by hiring an influencer, a famous person on social media, to promote your brand. Reaching out to influencers can help in your link building strategy. Work with someone in your niche.
  • Google ads: Google ads utilizes the pay-per-click method. When you bid for the appropriate keyword for your website, you’ll be able to get more clicks that are possible customers. Google ads are the ones that appear on top of the featured snippet.
  • Social media ads: You can also advertise via social media. Facebook, Instagram, YouTube, and almost all social media platforms nowadays allow businesses to boost their brand with their paid ads.

Whether you have some budget for advertising your business, or you don’t, you can use the strategies mentioned above to increase your website’s traffic. But when promoting your brand, always remember who your target audiences are and focus on how you can bring them to your website and turn them into your paying customers.

Published on: Feb 25, 2020 

Last updated on April 25 2021


Disclaimer:  This is a guest contribution to Philipscom Associates and the tips tricks, strategies, views, etc. mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom Associates. Opinions expressed by Philipscom contributors are their own. For More Information Read This


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  1. Great suggestions. The one I like best is using video! I also liked the idea of checking out your competitors. You can learn a lot from them!

    February 26, 2020
  2. Luv

    This you are especially honored. I am dazzled with this article. Indeed this article is intriguing and worth perusing. Definitely visit your blog again.

    February 26, 2020
  3. Ejaz

    Very helpful!!! User Experience of the website as well as quality link building is the most important part of SEO for any website.

    February 26, 2020
  4. Ansar Hussain
    Ansar Hussain

    Great suggestions. The one I like best is using video! I also liked the idea of checking out your competitors.

    February 26, 2020
  5. Tom Barker
    Tom Barker

    I think this is a great article, thank you for the share, I particularly liked the host a giveaway idea. One way I increase traffic to a website is via natural SEO. It can take a while to achieve the results, but it is really worth it. I would advise that all content should be written to be grammatically correct, as all technical SEO specialists know, content is still king. It is also rewarding when people link back to your content, it is great to share quality information.

    February 26, 2020
  6. Amy Diaz
    Amy Diaz

    More website traffic means more conversions, which in turn translate to sales. Driving quality traffic to your website and getting them to convert is the key to success.

    March 12, 2020
  7. Roman Nepal
    Roman Nepal

    Hi there, thanks for posting such an informative post. I think digital marketing is very important for an online business to grow. Your website will perform a lot better with better SEO. Thanks again. Loved reading your post.

    March 13, 2020
  8. Moz

    Fantastic posts, really helpful as most people are looking to get more traffic. I have not really focused on social media as yet. I think I need to sign up for an account on Snapchat and Tiktok and learn how to market my online business on it. Really impressed by how this blog posts is setup, the table of contents and overall flow of it. Well done on that. Did you use a plugin to create the table of contents within the post? Would love to be able to add those to my own blog posts. Thanks again for the tips. Moz
    Moz recently posted…Affiliate Marketing Profit TacticsMy Profile

    March 16, 2020
  9. ravinder tomar
    ravinder tomar

    hlo, this article is good. It is helpful and interesting. It is keep up the good work.
    thank you for sharing.

    March 20, 2020
  10. parthvi singh
    parthvi singh

    I have seen your blog, and i must tell you it helps me a lot to enhance my knowledge regarding this topic . Thanks a lot for helping such people who really not able to understand these this, this blog will make our quarry solved very easily. Keep doing like this and keep helping people my doing such a great job . I am so excited to just read more and more blogs of yours.

    March 20, 2020
  11. APblog

    Really nice tips! I also agree that guest posting is essential to build backlinks, as well as social media and mail list. Thanks for sharing.

    June 11, 2021
  12. Murad Mollah
    Murad Mollah

    Great information. I hope it will help me very much. I’ll try to increase my website traffic. now I’ll follow your instruction. Thanks for sharing.

    June 12, 2021
  13. Saurabh

    Useful methods to increase traffic in 2021. Thankyou.

    June 17, 2021
  14. Abdullah Kolawole
    Abdullah Kolawole

    Hey, thank you for sharing this great article, I’m using some of the mentioned methods here and I’m definitely gonna add more from here.

    July 16, 2021
  15. Dai S
    Dai S

    Thanks for sharing such an amazing article, really informative. Getting traffic to our website is a great target everyone looks for. This is really an amazing information to such people who looks for traffic to their sites. You very well explained that in this post. Keep sharing such amazing and valuable information to your readers.

    July 16, 2021
  16. JohnDoe

    Nice Article Well researched , It seems yo have great information. Thanks For Sharing THis One. I will Try this on my my website.
    I am sure if we follow these tips our traffic can increase well. Thanked again for sharing.

    July 19, 2021
  17. Behzad Aslam
    Behzad Aslam

    I was searching about “How To Increase Website Traffic In 2021” for many days. But I suddenly found your article which helped me a lot. I’m glad to read your article. Keep sharing.

    July 23, 2021

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