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How to Find And Use Long Tail Keywords to Drive More Search Traffic Even If You’re A Beginner

Posted in blog traffic, and SEO

Last updated on November 18, 2021

Last updated on June 25, 2019.

Hands down, search traffic is the best traffic source anyone can use to build a profitable blog that makes money.  But there’s one issue with getting more traffic from search engines: it usually takes a lot of time (especially if you have a new website). Here’s where long tail keywords and SEO comes into play.

It doesn’t matter whether you have a new blog or an authority site, you can use long tail keywords to generate more organic traffic to your sites really fast. Do you know why? Long tail keywords have low competition and easier to rank for.

In this post, we’ll talk about how to find long tail keywords and use them within your content to drive more traffic even if you’re new to SEO. Are you curious? Let’s get started.

How to Find Long Tail Keywords to Drive More Search Traffic

To find long tail keywords, you need to get access to keyword research tools as they make the whole process much easier and faster.

Personally, I use and recommend premium tools like SEMrush for keyword research (but it’s a bit expensive which costs you $100 per month), so for this tutorial, we’ll only discuss few free tools.

You can consider using any of the below-mentioned tools for finding long tail keywords.

  • LSI Graph
  • Ubersuggest

Quick note: Although Google’s Keyword Planner is also a great free keyword research tool it’s used by too many people around the world (so you’ll mostly end up finding highly competitive keywords) and doesn’t provide any accurate data.

For beginners, you can give it a try as it can help you better understand keyword research as it’s completely free to use.

Use long tail keywords to generate more organic traffic to your sites really fast. Says Anil Agarwal on Click To Tweet

Let’s pick Ubersuggest (by Neil Patel) tool for finding better keyword ideas for your next blog post. Let’s assume that you want to target the keyword “fitness apps.”

To find long-tail variations for that keyword, go to the Ubersuggest tool and enter that keyword. Here’s what we get.


Ubersuggest gives you an overview of your seed keyword (in our case, it is “fitness apps” by giving you all the necessary details such as;

  • Search volume
  • SEO difficulty to rank for that keyword
  • Paid difficulty (to buy ads and get traffic)
  • CPC value of the keyword

If you look at the search volume for our example seed keyword, it has over 60,000 monthly searches (it may be mostly even more), so that kind of keywords you should avoid because of too much competition from big brands or authority sites.

When you scroll down the Ubersuggest tool, it also shows you various keyword phrases that you can rank for.

As you can see from the above image, you’ll notice that the tool is also showing us some nice long tail keyword phrases such as;

  • Fitness apps under armor (Under armor is a big brand that manufactures footwear, sports, and casual apparel)
  • Fitness apps for Apple watch (with around 1900 monthly searches and looks like a nice long tail keyword that you can target)

Likewise, you can use any of the other tools such as LSI Graph, Keyword Planner, for finding a ton of  long tail keyword ideas for your seed keyword.

If you’re still wondering about why you should target long tail keywords, let me explain.

Long tail keywords are;

  • Easier to rank for (no matter what industry you are in)
  • Less competitive when compared to short tail keywords
  • Helpful for lower website bounce rates, higher average time (dwell time) on site and give you better conversion rates
  • Helpful for increasing your overall traffic (as you can rank for multiple keyword phrases)

Have a look at the illustration below to understand even better.

So what did you understand? Long tail keywords often have less search frequency and it costs less to rank for such keywords (as you can see from the above image).

Above all, long tail keywords help you increase your overall website sales as the people who use long tail keywords in search engines like Google are mostly tend to buy stuff from you.

How to Use Long Tail Keywords to Drive More Search Traffic

So far we’ve talked about how you can find low competitive long tail keywords, let’s now talk about the most important aspect of bringing more organic visitors through long tail keywords.

There are basically two most important          eps involved in increasing your search traffic through your website’s content.

  • Finding better keywords (preferably long tail keywords with low search volume) and
  • Keyword optimization

Let’s now talk about the second important task which is using long tail keywords to drive more search traffic to your sites in 2019 and beyond.

Always start with the RIGHT title:

Whether you know it or not, your title tag plays a HUGE role in bringing you more search traffic. There’s a reason why almost every SEO expert uses their primary keyword within their title tag.

If possible try to include your primary keyword at the beginning of your title so it adds more weight in increasing your overall organic traffic.

You can also use headline generator tools like Portent tool to easily get a ton of compelling headline ideas for your next blog post.

Your meta description is vital: Your meta description is as important as your title tag and it also shows up in search results. So by using your primary seed keyword or long tail keyword phrase within your meta description, you can better optimize your content for search.

Images are golden: Don’t publish another blog post without using images as they not only make your blog posts appealing but you can optimize them with alt tags (by using your primary keywords) to generate more search traffic.

Keep your URL well optimized: Always keep your URL short and sweet and ignore stop words (such as “and”, “the”, “a”, “an”, and so on) and make sure to include your primary keyword within your URL so it gives more exposure to your content.

Don’t ignore meta keywords: While optimizing your content with long tail keywords, don’t ignore the importance of meta keywords such as subheadings including h2, h3 and so on as they play a vital role in boosting your organic traffic.

Pro tip: If you’re a WordPress user, you should definitely use a free plugin called WordPress SEO by Yoast as it helps you with all the above mentioned things and you can use it insert your primary keyword in prime locations like title, meta description, image alt tags and so on.

Essential tips to remember while finding long tail keywords

Let’s now discuss some of the most effective tips you can use to find low hanging fruits i.e long tail keywords.

Keep an eye on the keywords your competitors are ranking for: This is probably one of the easiest and effective tips to find traffic generating keywords. If you find out the keywords that are bringing your competitors the most amount of search traffic, you too can give a try to using similar keywords to create better content and get more traffic.

Find the seasonality of keywords: Seasonality simply means the short period of time each year when things pick up and get interesting such as black Friday deals that usually come only once a year and offer huge discounts.

By targeting such keywords you’ll not only get seasoned traffic but most importantly you can increase your overall website sales (by promoting affiliate programs). So always be prepared for such days if you want to find profitable keywords that increase your bottom line.

Don’t ignore the keyword difficulty: One of the most effective ways to increase your search traffic is to find keywords with less difficulty. There are so many tools out there such as Ahrefs, KWFinder, Ubersuggest and so on that provide you keyword difficulty score so you can easily filter out all the keywords that are difficult to rank for.

As a rule of thumb, you should always target those keywords with a keyword difficulty below 50 so that you will have higher chances of getting into top 10 search results even if you have a new site.

Find LSI keywords: LSI keywords (Latent Semantic Indexing) are simply those keywords that are semantically related to your primary keyword. For example, “Apple” and “iPhone” are LSI keywords because they share a similar context and they are often searched together.

You can use tools like LSI Graph or “Searches related to” (Google results that you can find at the bottom of SERP) to easily find LSI keywords related to your primary long tail keyword.

By using LSI keywords, you can easily optimize your content without actually stuffing the same keywords again and again. Not only they help you optimize your content better but they provide you additional traffic.

Keyword research is a marathon: Just like any other thing that brings you long lasting results, getting better at keyword research takes time especially if you’re new to SEO. So don’t get confused or panic when you hear most of the things explained here for the first time.

Remember that, keyword research is a marathon and not a sprint. So give some time, analyze how your competitors are optimizing their primary keywords within their blog posts, read more content around keyword research to get better at it.

Also, make sure to avoid the following mistakes while doing keyword research.

  • Relying heavily on free keyword research tools like Keyword Planner. Whether you know it or not, most of the free keyword research tools don’t provide you accurate data as they don’t get updated frequently (when compared to premium SEO tools that spend literally thousands of dollars in updating their databases with frequent crawling and keyword data).                                                                                                                                                                            So it’s always better to invest in premium tools if you want to really increase your search traffic through keyword research.
  • ed to your primary or seed keyword. This is one big mistake most bloggers make as they often find one primary keyword and use it everywhere within their content. Instead of keyword stuffing with one keyword, you can get better results by using LSI keywords sparingly within your content.
  • Not focusing on the searchers intent while doing keyword research. Remember that, not all keywords are the same. If you target keywords without knowing your audience intent, you’ll struggle with conversions on your site. Find out whether they are looking to buy products or just researching more about the product before making a purchase.
  • Not considering the CPC value (also known as the keyword value). If you’re aiming at low competitive and high CPC value keywords, you can make much more money even if you get less traffic from search engines.                                                                                                                                                                                    So keep an eye on picking high CPC keywords.

Final thoughts about long tail keywords

Long tail keywords send you the most qualified visitors from search engines like Google and they are really easier to rank for no matter what industry you are in.

Keyword research is a marathon and not a sprint. So give time and analyze how your competitors are optimizing their primary keywords. Click To Tweet

Just make sure to find long tail keywords with low search volume (below 1000 searches) and find out how your competitors are ranking for those keywords.

Do you still have any more questions related to long tail keywords? If so share your questions, doubts if any in the comment box below we will promptly answer your questions.

Updated on June 25, 2019.

Published on: Oct 29, 2018 @ 14:20

Disclaimer:  This is a guest contribution to Philipscom and the tips tricks, strategies mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This


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  1. mohd jabir
    mohd jabir

    It is a very helpful post and by reading this post I could clear some of the problems I faced in relation to keywords and keyword search. Thank you so much for sharing such an in-depth post on longtail keywords.

    October 29, 2018
    • Glad you found it useful. Just make sure to find less search volume long tail keywords so you can get better rankings from day 1.
      Anil Agarwal recently posted…By: Anil AgarwalMy Profile

      November 11, 2018
  2. Naseem Ansari
    Naseem Ansari

    Thank you so much for the sharing. It’s a really very nice your article on the long tail keyword. Thank you for the article.

    October 31, 2018
  3. Hi
    It is very necessary to do Keywords research properly before writing blog posts. It helps you in driving more traffic to your site. You have provided great tips on how to find long tail keywords. This post covers many crucial information about Keyword research.

    I have heard a lot about “Ubersuggest tool”, but haven’t tried yet. I will try this tool. This post helps me a lot.

    Thank you Philip and Anil for sharing this post with us.

    Have a great day ahead.

    November 2, 2018
    • Hi Praveen,

      Yes, keyword research is the key to getting more traffic. Just make sure you’re focusing on low volume keywords if you want to boost your rankings.

      Also make sure to use tools like SEMrush for bringing more revenue. Ubersuggest is too cool and I recommend it to everyone who wants an alternative to keyword planner.
      Anil Agarwal recently posted…By: Anil AgarwalMy Profile

      November 11, 2018
  4. Olatinwo Dayo
    Olatinwo Dayo

    Thank you so much for the sharing. It’s a really knowing about keyword research as it’s one of the problem have been facing. Thank you for the article.

    November 4, 2018
  5. Martin Lindeskog
    Martin Lindeskog


    I will check out LSI Graph,, Ubersuggest, for my blog on tea, self-publishing, personal development, and new media.

    Do you have tested alternatives to Yoast SEO?

    November 6, 2018
    • Hi Martin, LSI graph is great if you want to find long tail keywords. I also recommend you to check out tools like SEMrush.

      About Yoast SEO alternatives, you can give a try to All in one SEO pack as it’s really simple for beginners to use and optimize for Google.
      Anil Agarwal recently posted…By: Anil AgarwalMy Profile

      November 11, 2018
  6. Shohib Abdul Khader
    Shohib Abdul Khader

    Hello, Very nice article. Keep up the good work! This is my first visit to your page.

    November 10, 2018
  7. Hi Phillip,
    I bookmarked these excellent reminders. Thank you. I believe I follow these tips, but bookmarking as a reference makes this a nice SEO checklist.

    November 12, 2018
  8. Congratulations Phillip! Your post won the Inspire Me Monday Linky Party.

    November 12, 2018
  9. Carmen Smith
    Carmen Smith

    This has been really helpful! I do have one question – This may be a no brainer, but I didn’t get the clarity – Are you supposed to use the long tail keywords WITHIN your post content? As in, once you find some that are good, make sure those are placed somewhere in your content? Or is there someone else to use them? I do use the Yoast SEO plugin for WordPress. Thanks in advance!

    November 20, 2018
  10. Great guide Anil
    long tail keywords are truly a goldmine for SE traffic.
    Not only they’re easy to rank for, but the traffic is much more targeted and relevant to what you as a site are offering.

    June 25, 2019
  11. Hi Anil,

    Thanks for this very informative and helpful article.

    You are right about the importance of long tail keywords, especially for those who don’t have all the domain authority needed to rank for main keywords.

    As for the tools you recommended in this article, they are very useful indeed.

    I am very surprised with what Neil Patel is doing with Ubersuggest since he acquired it a while ago.

    Looks like he’s turning it into one of the best tools out there, not just for keyword research but also for backlinks’ research, content research and a lot more.

    It’s really crazy what he has already done and still intends to do to it. He has improved it very much from what it was before.

    And what’s even crazier is that he’s still giving everyone access for free, without even requiring sign ups.

    Now no one has any excuse for not doing keyword research to find the right long tail keywords to target.

    Thanks again for this very helpful article, Anil. And thanks, Philip, for letting Anil share this with the rest of us!

    Joy Healey recently posted…Review Of SoManyHits.comMy Profile

    June 27, 2019
  12. Rama

    Good to see you here for long tail keywords for better understanding of article and thanks a lot for sharing with us.

    June 28, 2019
  13. Jorma J Tontti
    Jorma J Tontti

    As a SEO I use mainly long tail keywords. The problem is that the number of searchers per month is very often very low.

    June 28, 2019
  14. Molly Cook
    Molly Cook

    It is a very advantageous post for me. I’ve enjoyed reading the post. It is very supportive and useful post. I would like to visit the post once more its valuable content. Thanks for sharing great info.

    June 29, 2019
  15. Vrujal Bhalani
    Vrujal Bhalani

    For me, it is a valuable post. Keywords are the more fundamental key to getting more traffic. I accept to pursue these tips. Much obliged to you for this exceptionally supportive article. Essentially keep putting your sincere endeavors. Thanks for sharing.

    July 5, 2019
  16. Asma Ilyas
    Asma Ilyas

    Hi, Philip,
    Traffic to our blogs is a very important thing.
    How to get this is really a great task and this strategy explained in this post is really a new thing to me. I will surely follow this in my upcoming posts.
    Thanks for sharing.
    Keep up the good work of sharing such useful information through your website.

    July 5, 2019
  17. pws digital
    pws digital

    Digital Marketing plays a great role for any organization to grow their business. I agree with your concept that you have mentioned in this post.
    Thanks for sharing such a useful information

    August 25, 2019
  18. Aman Singh
    Aman Singh

    It’s really hard to understand why Google did not rank my article on these type of keywords. I made 2 blogs and work hard with smart. but not getting any traffic.

    October 24, 2019
  19. anushka

    Actually your explaining well here. All my blogs are being edited as here. Hoping to have better rank. keep it up.

    December 19, 2020

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