Last updated on April 14, 2020
Increase your blog traffic, how? In this post, we share some vital tips on how to increase your blog traffic without writing new posts.
Here is the brutal truth about blogging:
Getting traffic is no more a publish-blog-post-everyday and wait for people to find your blog.
You have to make sure every post you write gets maximum exposure, regular grooming (updating, adding fresh content), backlinks so that they rank higher on search engines and send you a consistent flow of traffic.
In this article, I’ll show you how to exactly increase your blog traffic without writing new posts. All you have to do is, empower your pre-written blog posts to boost their rankings.
The most common problem with bloggers today is, they are in such a hurry to write posts on every keyword they can find that they forget about one basic thing, giving effort to ranking those articles after publishing them.
If you’re one of those who still see no traffic even after writing decent blog posts, this guide will help you get traffic from those without publishing new posts.
This is the exact procedure I follow to give drive traffic to my niche blogs.
On to the tips.
Table of Contents
1) Content Relaunch
When not publishing fresh blog posts, we can do something similar and even more effective, which is a content relaunch. The content relaunch is essentially coined by Brian Dean who used the strategy to revive old blog posts and saw a massive benefit out of this effort.
In content relaunch, you get to find out weaker content on your blog that is not performing the way you expected them to or posts that dropped off from their rankings.
Now, all you have to do is replenish these posts with better content, upgraded screenshots, and media, fresh statistical data to strengthen your points and relaunch (republish them).
This will give your blog posts a new boost in the rankings and even help you climb up the ranking charts to drive new traffic and backlinks.
But, you don’t have to take my words for that.
Brian Dean did the same with one of his blog posts and to his surprise, he received a stunning 260.72% more organic traffic plus boosted ranks on the SERPs along with some more fresh backlinks to the blog post.
How to implement content relaunch for your own blog?
- Use Google search console to find pages that are stuck in the lower half of the first page of Google or on the 2nd page.
- Make a list of those posts so that we relaunch them one by one.
Now, you have to give these posts a facelift so that they start to do well in the search engines. Take each of the post on the list you just made and follow the following steps:
- Make the content better. Use updated graphs, screenshots (if you have any tutorials) and media such as videos.
- See the content that is ranking above yours and try to create even better content using the skyscraper technique.
- Make your articles grammatically and factually correct. For grammar and punctuation, you can use a free tool called Grammarly review (feel free to avail grammarly discount coupon here) and for fact checking, you can use Google scholar or set Google.com results to show only results of the past year or month.
- Proofread your articles and remove all errors from it. You can also split some long paragraphs into a short one and improve readability. In case you have English issues, learn and improve it by taking grammar tests online.
- Add a bit of storytelling. Storytelling helps your blog readers stay engaged and glued to your blog posts.
- Check comments of that post and see what questions and feedback your readers have left. Now, you can use this to address important questions in your blog post to rank for LSI keywords.
2) Fetch backlinks to existing content
Backlinks are still the spine of the ranking game. The more people link to your sites, the more Google sees your content as an authority site. This will help in ranking and thus increase in blog traffic.
Now, since you’re not writing new blog posts, you can try making more backlinks to your existing content and rank higher in a search engine to drive search engine traffic. While creating backlinks, you just need to keep in mind this quote “Quality of Backlinks matters not Quantity of Backlinks”.
How to earn backlinks for your existing content?
- Start Guest posting on some good and high traffic blogs.
- Reach out to influencer bloggers and ask them to link your content on their site politely.
- Outreach influencers to share your relaunched content.
- Start commenting on others blog that is highly popular.
- Create simple yet efficient infographics and submit it to sites from where you can get a lot of users using it on their blogs. You can get natural backlinks using this tactic.
3) Increase blog traffic using the power of social media
With social media being a huge channel to get visitors to your blog, you could definitely use it to promote your existing blog posts and drive traffic to it.
Paid ads always are the best to get targeted traffic to your site, but you can also use a plethora of ways to get social media traffic to your blog posts.
How to drive social media traffic to your blog?
- Automate your share process using tools like revive old posts (that automatically retweets your content archives) or a social media scheduling tool like Buffer or HootSuite.
- Try using canva or any other similar tool to make Pinterest worthy images for your site so that you could get a traffic chunk from Pinterest.
- Outreach influencers you linked to in your blog post and ask them to reciprocate the love with a retweet. This strategy is great and you get to leverage the entire following they have.
- Social media responds differently to different post types, if you have a lot of variety in your blog posts, try sharing these post types to get massive traffic.
- Start asking questions which your old blog posts are covering and then post your blog post as the answer to those questions.
- You may ask your followers to comment, like and share your posts. Having a CTA boosts the action and response on social media posts.
- You can promote your blog posts on Facebook groups where promotion is allowed. Facebook groups are very targeted and you can easily get visitors to your blog. Some groups like blogging boost have dedicated days that allow you to promote your blog posts. Leverage these to get some traffic and subscribers. Check out the engagement in one such recent post.
3) Try out sending a newsletter
Email lists are very important because they are the traffic you own. You don’t have to be dependent on a third-party platform like Google or social media sites to reach out to your readers. When not publishing blog posts, you can send newsletters to your readers/subscribers and get them back to your blog posts.
This strategy is effective because not everyone has read all your posts and when you send them your newsletters and make them aware of those blog posts.
Innovative ways to send out email newsletters:
- Send out weekly newsletters about the blog posts you published last week.
- Send a combined roundup post based on a common problem. For this, choose a category of your blog. See the most popular posts in that category and send a roundup of all the blog posts inside that email.
- Create a contest and ask readers to share your blog post where you choose a random winner to be featured in your next email newsletter.
- Have a coupon or a discount on your services or products you sell? Let your subscribers know about it.
4) Make your site accessible
One of the best things to utilize your time for your blog would be to take effort and make your site accessible to all visitors. Over time, our website grows big, sometimes laggy and we also need to follow the latest guidelines to make our sites more user-friendly and SEO optimized.
Ways to make your site accessible for everyone:
- Get a theme that is fast loading because fast loading themes do help you to be in the good books of Google.
- Add a lot of clean space, meaning you cut off the ads that are not performing and clean your sidebar widgets. Try making a clean homepage that does only one job, that is, to convert readers into subscribers.
- Add a font that is legible and keep it at a size that is readable. They say font size 16 is the new 12 so make your font sized 16 or above.
- Add a free SSL to your site so that it becomes secured and SSL is a ranking factor too. Here is a step-by-step tutorial to add free SSL to your site.
Conclusion:
So, these were some of the best tips to drive traffic to your blog without writing new blog posts. These tips may seem basic but what will amaze you is that not many bloggers try it and those who try to get insane positive results like Brian Dean.
What do you all do to drive traffic to your blogs? Do you have any strategy that brings you traffic even without writing blog posts? Comment below and let our readers know and benefit from your tips.
Published on: Jul 11, 2017.
Disclaimer: This is a guest contribution to Philipscom Associates and the tips tricks, strategies, views, etc. mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog.
Opinions expressed by Philipscom contributors are their own, not those of pvariel.com. For More Information Read This
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This post is very useful to me thanks for sharing this post.
Thanks. Glad you liked it :)
Hey Swadhin,
This is really a good article I am a student and can not write a good content every day my blog’s ranking is just going down in search as waterfalls, but after reading this good article I hope it will help me a lot thanx for it and keep posting, have a great time blogging :)
Hi Siddhartha,
Thanks for the kind words. Glad it helped you overcome time issues for blogging.
Haha try these tips and your blog rankings will again shoot up like missiles. :)
Hi Swadhin,
It’s really nice article to understand about Blog Traffic as most of people search for Blog Traffic but this article is more good to get a idea Blog Traffic Without Writing New Posts
Hi Swadhin,
You have written a nice post for the bloggers. Quality content crafting takes time and thus it is a good idea to do something in bringing the visitors.
Editing the old posts, changing the site design to make its look appealing with easy user navigation, driving the targeted readers through social media are some of the great strategies to get the traffic.
You always write the useful stuff and this time too. Good to see you on Philip’s blog, thanks for including my blog post. Keep up your great work.
Nirmala recently posted…23 Best Genesis Themes To Build The Stunning WordPress Site
Hi Nirmala,
Happy to see you here again.
Thanks a lot for the value added comment.
Sorry, it went into the spam folder and I just found it.
Even, these days most of my comments I make lands on others spam folder.
Nice that I found it today. Though I published a post in this regard, I still could not find a solution to this problem.
Here is that post link for your reference.
https://www.pvariel.com/google-sent-you-a-check-did-you-check-your-spam-mail-today/
Thanks once again for the visit.
Regards
~ Philip
this is truely an amazing article i am a scholar and cannot write a good content each day my weblog’s ranking is simply taking place in seek as waterfalls, however after reading this right article i’m hoping it will assist me plenty thanx for it and hold posting,
Love content relaunching and repurposing. It’s easy to get 5-10 pieces of supplementary content from one pillar, like a blog post or video.
Kendall
Thank so for sharing such detailed information! Very helpful. 😀
Glad you liked it. :)
Swadhin – I love the idea of boosting it without new content but boy both methods take a lot of time for sure. I like commenting on other blogs and being in networks like Inbound.org and Biz Sugar.
I do like updating old posts from time to time but I think like you say if you do research on each before updating that is really key and can give you a nice bounce in new traffic.
Thanks for sharing all these ideas with us!
Hi Lisa, glad to know you already follow most of the tips here. yes being a part of communities help a lot to build a network and trust with other fellow bloggers.
Yes when we are updating it, why not do a bit of research and get double the benefits from the same efforts. :)
Thank you. Glad you liked it. :)
-Swadhin
Loved it – it’s great to do these things when you run into a case of writer’s block!
Hi Swadhin,
Awesome article Buddy. Many bloggers still believe that writing more article will bring them more traffic but that’s not true.
If one is missing promotion he is missing traffic. When promoting an article we need to mix up both paid and organic.
Thanks,
Umesh
Hi Umesh,
Yes promotion matters a lot. I think writing posts is work half done, the other half is to ensure the post gets the exposure it deserves.
Thanks for the comment.
-Swadhin
Well, its really awesome and you cleared the confusion that was disturbing me a lot. Before reading this post I thought quantity and quality both matters but now I got realized that always go with quality.
Kualitatem recently posted…How to Protect Yourself from Identity Theft?
Hi Kualitatem,
Yes quality matters a lot because that is what both your readers and the bots love. :)
Thank Swadhin for sharing this useful post. Methods that your mentioned are great. looking forward to seeing how they affect my readership! Especially liked the content relaunch and Tasks exchange platform like you mentioned (blogging boost) that will help you to grow your presence in major Social Media networks and on the Internet for free.
Saurabh tiwari recently posted…The Ryan Biddulph Guide to Blogging Consistently
Hi Saurabh,
Thanks for your kind words. Yes please try these and keep us posted about how it works. :)
Thanks for reading.
Thanks for the tips. Very useful for new bloggers
Thank you
Good article keep it up, very good website
Hi Swadhin
Very useful post! Thanks for sharing these wonderful ideas. I really liked the idea of content relaunch,
Sonal Talwar recently posted…How to Wear Make-Up in Summer
Hello Swadhin,
it is really an useful article. Content is an important part of every blog. It is not possible to post content everyday. After posting a well researched article, sometimes bloggers unable to generate decent traffic for their blog even I face this problem many times.
This article will help to know the exact procedure to generate traffic to a blog. Thanks for sharing this awesome article.
Agnes Jones recently posted…10 Best AC in India 2017 for home & office use – Best budget
I think that’s a complete guide for new bloggers. I have a question that are paid promotions necessary for driving more traffic to our site?
Love your article,
Thank you for sharing such a great article on increasing blog traffic,
I hope it would work for me.
Haris
Very Interesting Blog Keep Up The Good Work.
I am Going To Share This Blog With My Friends.
And UK
Great feedback, especially to a new blogger! Saving this page because the content was great.
Hi Swadhin and Philip,
Thanks for these tips for increasing blog traffic.
I’m pleased to hear that updating posts gives you a boost in traffic, but I rather like keeping my posts updated. I’d always thought I was just being pedantic, so I’m pleased it has a useful effect too, as well as just satisfying my perfectionist tendencies.
Joy – Blogging After Dark
Your good knowledge and kindness in playing with all the pieces were very useful.
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I m searching For Google about how To Increase Your Blog Traffic & I Found Your Website On Google 1st Page
Really Awesome Tips :)
Thanks For Sharing :)
This was a very infornative post. I especially very carefully read through your tips on relaunching blog posts. I do like to do this,
Elise Cohen Ho recently posted…10 Day Detox Diet Bell Pepper Mini Quiche Recipe
Hi Swadhin and Philip,
Smart advice about getting more blogging traffic by revising already published content.
I’ve been editing & updating content but haven’t pushed out the marketing of the revived content to the extent you’ve suggested here. Timely advice, thank you,
Edward
Edward Thorpe recently posted…5 Cheap Natural Alternatives To Expensive Medicines
Excellent and informative suggestions! Picked up some useful information to implement.. thank you!
Lesly Federici recently posted…How to Go From “I Don’t Know What to Write” to Mastery
Hi Swadhin,
Very useful blog post. Particularly the part on relaunching of your blog posts. And for your tips for increasing blog traffic.
You seem to have missed on Hastags. Hashtags are powerful when it comes to Social Media and Driving Traffic. All it takes is to see what’s trending, make a nice (informative) post about it, add the most viral hashtag to that post that relates it and TADAAAA – magic happens.
Otherwise, nice post.
Good stuff Swadhin. I am a big fan of each approach. I often re-promote old, evergreen blog posts via social media but especially through newer posts via simply linking in to these oldies but goodies. The content is out there already. Said content is helpful. Make it work for ya! No better way to leverage your presence and to drive traffic while making your life easier.
Ryan Biddulph recently posted…BFP Podcast Episode 23: 1 Common Travel Blog Monetizing Mistake (Or Any Blog)
Worth Reading. But Can you tell me how to get organic back-links from HIGH PR and DR websites
Hi,
Most of my old content has a low ranking. Thanks for the relaunch approach. I never thought of if. I think i should relaunch my old post.
Hi, This is amazing information, I got inspired after reading this blog!
Please keep posting such informational blog. So that, people like us will get inspired and implement in real life.
Thanking you.
Spot on. I work in digital marketing, mostly doing social media and these tips are so right. You’ve got to look at the right metrics to get a true picture. Nice post
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Spot on. I work in digital marketing, mostly doing social media and these tips are so right. You’ve got to look at the right metrics to get a true picture. Thanks for sharing. nice post
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Hi Swadhin (and Philip)
Great post here. I didn’t know about the revive post tool until now. I will check it out, to know how it works and more. Thanks for sharing.
~ Prince.
VVery helpful sometime I even do not know about how to increase traffic without posting new blog bbut tips mentioned here are very useful.
TThanks for sharing
Your content is very good, thanks for this informative share. I’m an online marketer from Vietnam and this post is very useful for my further online activity.
Thanks for sharing.
Triệu Thế Quang recently posted…Dịch vụ chụp ảnh kỷ yếu đẹp giá rẻ nhất Hà Nội
Thanks for sharing this post!! I have never thought to go back and refresh old posts with new content. This is a new idea that I’m going to try immediately! Thank you!
I work in digital marketing, mainly doing social media and these guidelines are so proper. You’ve got to examine the right metrics to get a true photo. first-class put up
Micheal recently posted…Top 10 Most Beautiful And Biggest Houses In The World 2017
Hi Swadhin,
Content relaunching and the newsletter idea is just awesome to boost the traffic.
thanks a lot for idea bro.
manish recently posted…How to Recover Deleted Recycle Bin Files for Free
Hi Swadhin and Philip. This is a very useful post. I read the entire post. Especially liked the part about auto sharing old posts on social media – didn’t know about this plugin for wordpress.
Anand recently posted…How to Integrate Your CRM With Your Website
Hello Swadhin,
Great information above the blog traffic. We all are here for increasing more and more traffic to our blogs.
More traffic means more our site would stand out and more money we could make. Promotion is something we all need to worry about
either it is off line or online, we all need to promote our content. That’s how many people would get their eyes upon our things.
I have never thought of content relaunching, this is something new for me to learn here. Hope it would consume good amount of time.
Looking forward to apply some of your formula into my niches.
Thanks for the share.
Shantanu.
good informative article I will follow your guidance which you have mentioned in your above article. please update a new how to get targeted traffic for a Website
Swadhin, You said something interesting above that I actually did and the result wasn’t great. You mentioned updating a previous post and then addressing any comments or questions you might have gotten in the comments. What I found after doing that on only one of my posts was that people who saw the post felt like they’d been tricked and cheated because the comments on the original post were from 2011.
I’ve done this type of things with other posts, usually making sure I select something that didn’t get any comments and not had any issues with it but this one particular post some people didn’t like. Of course, me being me I didn’t care all that much but I thought I’d mention it in case it bothers some of the other folk who might read this.
Mitch Mitchell recently posted…5 Writing And Blog Writing Tips With Explanations
Hi Swadhin,
Thanks for the post.
I’ve been struggling to nail a blogging process that makes blogging what I originally intended it to be – fun! I’ll be running with tips from this post for sure.
Great article. I have a new site and I am working on launching new longer quality posts at the moment. But this makes a lot of sense as I have found that, a post that you think looks great after a few weeks when you go back to it. You can always see ways of improving it.
Great input Mitch Mitchell. I guess the posts that are not ranking well are probably not getting many comments. Maybe if there are only a few comments they can be removed?
Hi, Swadhin!
Great post. I’ve seen a lot of bloggers who are doing the content relaunch. It’s such a fantastic strategy to regain the momentum and build new traffic. In fact, it leads to sharing the old content on social media as well. However, I was wondering whether this could work for low-ranked articles or not. It could work in some cases, but of course, there is no guarantee of that. I’m positive that it will work for most of the articles ranked in the first two pages of Google.
Repackaging content is so important not only for human eyes but also for Google’s. Google love to see new content constantly on your site and that can get tiring. Repackaging content as an ebook or long form blog posts can work well to lighten to the load.
wow i love this post on increasing blog traffic. i make use of social media to promote the posts on my blog and it has really helped in increasing the number of readers/visitors on my site. social media is more of an immediate traffic boost than search engines which takes quite a while. thanks for sharing
Hello, Swadhin.
I really liked the article. Enjoyed the way you described every individual component and gave links to specific reference articles. Brain deans content relaunch is one strategy I need to implement. I read it before, but someone told me (don’t remember who) that editing a published article can cause problems. Now can proceed with credence.
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Wow. Simply a great article. generating traffic for the web or blog is the most irritating and the difficult way. but after reading this post, I think I should give them a try to generating the traffic for my blog by applying the mentioned strategies. Thank
I knew a simple way of generating traffic on website through facebook.
Although I already have an idea of some of the points above, i still find many of your points useful. The idea of working on old post is a new idea and I’ll start working on that as soon as possible.
You have a lot of useful content here.
Keep posting useful content. Thanks.
Creating Backlinks is the best thing if you want to rank your articles and increase your traffic.
Smart advice about getting more blogging traffic by revising already published content.
I’ve been editing & updating content but haven’t pushed out the marketing of the revived content to the extent you’ve suggested here. Timely advice, thank you,
nice and much informative article. will try to implement what you said. thanks!
Thanks Vijay for your maiden visit on my page.
Nice to know that you are going to implement these tips on your page.
Season’s Greetings.
Keep visiting.
Best
PV
Hi Philip and Swadhin,
Great post. I don’t have a regular publishing schedule because I focus on the expert roundups that I do for clients, so I use many of the tips you mentioned to bringing traffic to my site. My 2 favorite strategies are building backlinks to my best posts, and constant social media promotion for all my posts.
Thanks for sharing!
Cheers,
Minuca
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Hey Swadhin Agrawal,
This instructive subject is the thing that I have been looking in numerous sites and I at long last discovered it here. Astounding article. I am so impressed. I think you have an incredible learning particularly managing such subjects.
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This is really an informative article to understand about Blog Traffic as most of the people search for Blog Traffic but this is one of the best articles to get an idea or a new concept to increase their Blog Traffic Without Writing New Post, it helps me a lot.
Amin
Thanks, Swadhin and Philip for your valuable tips.I would like to congratulate you for these knowledge sharing tips.I hope this time I can work effectively on my blogging.
Keep on writing a post like this.
Regards Roger.
Very helpful sometime I even do not know about how to increase traffic without posting new blog bbut tips mentioned here are very useful.
TThanks for sharing
Hey Swadhin,
Thanks for this great post. Actually it is the major issue, how to increase traffic on blogs. This article seems very useful for beginners and will help throughout the journey of blogging, i will definitely try to implement what you said.
Thank you very much for this blog post.
Hello sir,
Thanks a lot for such a useful post regarding the major issue that is how to increase traffic on blogs.really these article is very useful for a newbie like me and others and it will be very helpful for a new start-up.Trying to implement your above-said instruction.
Thanks a lot for such a great post.
Thank you so much for such an amazing article.Content relaunching is one of the best method to traffic on the website.I will improve my old content using these techniques.Now i really need to implement these strategies.You explained every thing in this article.Thanks for sharing such a wonderful information Thanks
Oh my goodness! an astounding write-up dude. Thank you However I am experiencing problem with ur rss . Do not know why Unable to subscribe to it. Is there anybody obtaining identical rss issue? Any individual who knows kindly respond.
This post is one of the most informative posts I have read about traffic driving to old blog posts.
And you mention content relaunch in this article which I haven’t heard of before. I think everything is worth giving a try, i must say your article is quite natural from others.
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Great and valuable information shared in this post.
this is indeed a new concept to me, I never thought of looking back to my old contents. It is really a good idea to do the content relaunch. Will sure try this as I am mainly involved in the blogging activities. I am sure this is a very useful post.
Thanks for sharing.
Rajesh
Such a great Article. I like reading your Articles, Keep it up.
Thanks for sharing. Will back again to read more.
This is extremely a decent article I am an understudy and can not compose a decent substance consistently my blog’s positioning is simply going down in look as waterfalls, however in the wake of perusing this great article I trust it will help me a considerable measure thanx for it and continue posting, have an awesome time blogging
Hello!
This is an amazing information, I got inspired by reading this blog!
Please keep posting such informative and educational posts, so that, people like us will get inspired and implement it in real life.
Thanks for sharing.
Hey Swadhin Agrawal,
A well-defined content to know about how to increase organic search traffic. Learnt so many valuable points from your article that should be kept in mind while writing an article and publishing it. and but i had a question for you if we relaunch or update content ranking of website will drop is that correct? I too believe that Socialchannels, like facebook and twitter are valuable that have gained social buzz across the web. It will help many bloggers to get the knowledge about increasing traffic to their website and blogs.
first of all, thanks as I read this idea first time in your blog. I think 200 blog posts are enough after then we should go for review our old articles progress. Content relaunching is a great concept. I have saved this point but first we will carry on with our work of post publishing.
Hi,
Most of my old content has a low ranking. Thanks for the relaunch approach. I never thought of if. I think i should relaunch my old post.
Swadhin, you are right; I think so many times we get caught up in creating new content that we forget about ones we’ve already created. In my own blog about addiction recovery, I have tons of content and I don’t think I’ve revamped one!
I feel inspired and motivated that these techniques are really going to take my blog to the next level.
Thank you for sharing
Hi Swadhin, I’ve had some great success resurrecting old articles. It certainly works. Thank you for your tips. I’m inspired to update some old posts this week!
Thank you for sharing this article with everyone, good content and good images, hope that in the future you will continue to share more.