How To Increase Your Blog Traffic Without Writing New Posts

Increase website traffic without writing new posts

Here is the brutal truth about blogging:

Getting traffic is no more a publish-blog-post-everyday and wait for people to find your blog.

You have to make sure every post you write gets maximum exposure, regular grooming (updating, adding fresh content), backlinks so that they rank higher on search engines and send you a consistent flow of traffic.

In this article, I’ll show you how to exactly increase your blog traffic without writing new posts. All you have to do is, empower your pre-written blog posts to boost their rankings.

The most common problem with bloggers today is, they are in such a hurry to write posts on every keyword they can find that they forget about one basic thing, giving effort to ranking those articles after publishing them.

If you’re one of those who still sees no traffic even after writing decent blog posts, this guide will help you get traffic from those without publishing new posts.

This is the exact procedure I follow to give drive traffic to my niche blogs.

On to the tips.

1) Content Relaunch

When not publishing fresh blog posts, we can do something similar and even more effective, that is a content relaunch. Content relaunch is essentially coined by Brian Dean who  used the strategy to revive old blog posts and saw a massive benefit out of this effort.

In content relaunch, you get to find out weaker content on your blog that is not performing the way you expected them to or posts that dropped off from their rankings.

Now, all you have to do is replenish these posts with more better content, upgraded screenshots, and media, fresh statistical data to strengthen your points and relaunch (republish them).

This will give your blog posts a new boost in the rankings and even help you climb up the ranking charts to drive new traffic and backlinks.

But, you don’t have to take my words for that.

Brian Dean did the same with one of his blog posts and to his surprise, he received a stunning 260.72% more organic traffic plus boosted ranks on the SERPs along with some more fresh backlinks to the blog post.

Brian dean content relaunch

See the 260.72% growth in organic traffic to Brian’s post?

How to implement content relaunch for your own blog?

  1. Use google search console to find pages that are struck in the lower half of the first page of Google or on the 2nd page.
  2. Make a list of those posts so that we relaunch them one by one.

Now, you have to give these posts a facelift so that they start to do well in the search engines. Take each of the post on the list you just made and follow the following steps:

  1. Make the content better. Use updated graphs, screenshots (if you have any tutorials) and media such as videos.
  2. See the content that is ranking above yours and try to create even better content using the skyscraper technique.
  3. Make your articles grammatically and factually correct. For grammar and punctuation, you can use a free tool called Grammarly review (feel free to avail grammarly discount coupon here) and for fact checking, you can use Google scholar or set Google.com results to show only results of the past year or month.
  4. Proofread your articles and remove all errors from it. You can also split some long paragraphs into a short one and improve readability. In case you have English issues, learn and improve it by taking grammar tests online.
  5. Add a bit of storytelling. Storytelling helps your blog readers stay engaged and glued to your blog posts.
  6. Check comments of that post and see what questions and feedback your readers have left. Now, you can use this to address important questions in your blog post to rank for LSI keywords.

2) Fetch backlinks to existing content

Backlinks are still the spine of the ranking game. The more people link to your sites, the more Google sees your content as authority. This will help in ranking and thus increase in blog traffic.

Now, since you’re not writing new blog posts, you can try making more backlinks to your existing content and rank higher in a search engine to drive search engine traffic. While creating backlinks, you just need to keep in mind this quote Quality of Backlinks matters not Quantity of Backlinks”.

How to earn backlinks for your existing content?

  1. Start Guest posting on some good and high traffic blogs.
  2. Reach out to influencer bloggers and ask them to link your content on their site politely.
  3. Outreach influencers to share your relaunched content.
  4. Start commenting on others blog that is highly popular.  
  5. Create simple yet efficient infographics and submit it to sites from where you can get a lot of users using it on their blogs. You can get natural backlinks using this tactic.

3) Increase blog traffic using the power of social media

With social media being a huge channel to get visitors to your blog, you could definitely use it to promote your existing blog posts and drive traffic to it.

Paid ads always are the best to get targeted traffic to your site, but you can also use a plethora of ways to get social media traffic to your blog posts.

How to drive social media traffic to your blog?

  1. Automate your share process using tools like revive old post (that automatically retweets your content archives) or a social media scheduling tool like Buffer or HootSuite.
  2. Try using canva or any other similar tool to make Pinterest worthy images for your site so that you could get a traffic chunk from Pinterest.
  3. Outreach influencers you linked to in your blog post and ask them to reciprocate the love with a retweet. This strategy is great and you get to leverage the entire following they have.
  4. Social media responds differently to different post types, if you have a lot of variety in your blog posts, try sharing these post types to get massive traffic.
  5. Start asking questions which your old blog posts are covering and then post your blog post as the answer to those questions.
  6. You may ask your followers to comment, like and share your posts. Having a CTA boosts the action and response on social media posts.
  7. You can promote your blog posts on Facebook groups where promotion is allowed. Facebook groups are very targeted and you can easily get visitors to your blog. Some groups like blogging boost have dedicated days that allow you to promote your blog posts. Leverage these to get some traffic and subscribers. Check out the engagement in one such recent post.

Check out the high engagement on Facebook group posts.

3) Try out sending a newsletter

Email lists are very important because this they are the traffic you own. You don’t have to be dependent on a third-party platform like Google or social media sites to reach out to your readers. When not publishing blog posts, you can send newsletters to your readers/subscribers and get them back to your blog posts.

This strategy is effective because not everyone has read all your posts and when you send them your newsletters and make them aware of those blog posts.

Innovative ways to send out email newsletters:

  1. Send out weekly newsletters about the blog posts you published last week.
  2. Send a combined roundup post based on a common problem. For this, choose a category of your blog. See the most popular posts in that category and send a roundup of all the blog posts inside that email.
  3. Create a contest and ask readers to share your blog post where you choose a random winner to be featured in your next email newsletter.
  4. Have a coupon or a discount on your services or products you sell? Let your subscribers know about it.

4) Make your site accessible

One of the best things to utilize your time for your blog would be to take effort and make your site accessible to all visitors. Over time, our website grows big, sometimes laggy and we also need to follow the latest guidelines to make our sites more user-friendly and SEO optimized.

Ways to make your site accessible for everyone:

  1. Get a theme that is fast loading because fast loading themes do help you to be in the good books of Google.
  2. Add a lot of clean space, meaning you cut off the ads that are not performing and clean your sidebar widgets. Try making a clean homepage that does only one job, that is, to convert readers into subscribers.
  3. Add a font that is legible and keep it at a size that is readable. They say font size 16 is the new 12 so make your font sized 16 or above.
  4. Add a free SSL to your site so that it becomes secured and SSL is a ranking factor too. Here is a step-by-step tutorial to add a free SSL to your site.

Conclusion:

So, these were some of the best tips to drive traffic to your blog without writing new blog posts. These tips may seem basic but what will amaze you is that not many bloggers try it and those who try to get insane positive results like Brian Dean.

What do you all do to drive traffic to your blogs? Do you have any strategy that brings you traffic even without writing blog posts? Comment below and let our readers know and benefit from your tips.

Check your domain ranking

by Swadhin Agrawal

Swadhin Agrawal is a professional blogger and content strategist. He writes about blogging and content marketing on his blog DigitalGYD.com and WordPress on his WordPress tutorial blog. You can follow him on Twitter here and Google plus.

75 comments

  1. Hey Swadhin,
    This is really a good article I am a student and can not write a good content every day my blog’s ranking is just going down in search as waterfalls, but after reading this good article I hope it will help me a lot thanx for it and keep posting, have a great time blogging 🙂

  2. Hi Swadhin,

    It’s really nice article to understand about Blog Traffic as most of people search for Blog Traffic but this article is more good to get a idea Blog Traffic Without Writing New Posts

  3. Hi Swadhin,

    You have written a nice post for the bloggers. Quality content crafting takes time and thus it is a good idea to do something in bringing the visitors.

    Editing the old posts, changing the site design to make its look appealing with easy user navigation, driving the targeted readers through social media are some of the great strategies to get the traffic.

    You always write the useful stuff and this time too. Good to see you on Philip’s blog, thanks for including my blog post. Keep up your great work.
    Nirmala recently posted…23 Best Genesis Themes To Build The Stunning WordPress SiteMy Profile

    1. Hi Nirmala,
      Happy to see you here again.
      Thanks a lot for the value added comment.
      Sorry, it went into the spam folder and I just found it.
      Even, these days most of my comments I make lands on others spam folder.
      Nice that I found it today. Though I published a post in this regard, I still could not find a solution to this problem.
      Here is that post link for your reference.
      https://www.pvariel.com/google-sent-you-a-check-did-you-check-your-spam-mail-today/
      Thanks once again for the visit.
      Regards
      ~ Philip

  4. this is truely an amazing article i am a scholar and cannot write a good content each day my weblog’s ranking is simply taking place in seek as waterfalls, however after reading this right article i’m hoping it will assist me plenty thanx for it and hold posting,

  5. Love content relaunching and repurposing. It’s easy to get 5-10 pieces of supplementary content from one pillar, like a blog post or video.

    Kendall

  6. Swadhin – I love the idea of boosting it without new content but boy both methods take a lot of time for sure. I like commenting on other blogs and being in networks like Inbound.org and Biz Sugar.
    I do like updating old posts from time to time but I think like you say if you do research on each before updating that is really key and can give you a nice bounce in new traffic.
    Thanks for sharing all these ideas with us!

    1. Hi Lisa, glad to know you already follow most of the tips here. yes being a part of communities help a lot to build a network and trust with other fellow bloggers.

      Yes when we are updating it, why not do a bit of research and get double the benefits from the same efforts. 🙂

      Thank you. Glad you liked it. 🙂

      -Swadhin

  7. Hi Swadhin,

    Awesome article Buddy. Many bloggers still believe that writing more article will bring them more traffic but that’s not true.

    If one is missing promotion he is missing traffic. When promoting an article we need to mix up both paid and organic.

    Thanks,
    Umesh

    1. Hi Umesh,
      Yes promotion matters a lot. I think writing posts is work half done, the other half is to ensure the post gets the exposure it deserves.

      Thanks for the comment.
      -Swadhin

  8. Thank Swadhin for sharing this useful post. Methods that your mentioned are great. looking forward to seeing how they affect my readership! Especially liked the content relaunch and Tasks exchange platform like you mentioned (blogging boost) that will help you to grow your presence in major Social Media networks and on the Internet for free.
    Saurabh tiwari recently posted…The Ryan Biddulph Guide to Blogging ConsistentlyMy Profile

  9. Hello Swadhin,

    it is really an useful article. Content is an important part of every blog. It is not possible to post content everyday. After posting a well researched article, sometimes bloggers unable to generate decent traffic for their blog even I face this problem many times.

    This article will help to know the exact procedure to generate traffic to a blog. Thanks for sharing this awesome article.
    Agnes Jones recently posted…10 Best AC in India 2017 for home & office use – Best budgetMy Profile

  10. Hi Swadhin and Philip,

    Thanks for these tips for increasing blog traffic.

    I’m pleased to hear that updating posts gives you a boost in traffic, but I rather like keeping my posts updated. I’d always thought I was just being pedantic, so I’m pleased it has a useful effect too, as well as just satisfying my perfectionist tendencies.

    Joy – Blogging After Dark

  11. I m searching For Google about how To Increase Your Blog Traffic & I Found Your Website On Google 1st Page

    Really Awesome Tips 🙂

    Thanks For Sharing 🙂

  12. You seem to have missed on Hastags. Hashtags are powerful when it comes to Social Media and Driving Traffic. All it takes is to see what’s trending, make a nice (informative) post about it, add the most viral hashtag to that post that relates it and TADAAAA – magic happens.

    Otherwise, nice post.

  13. Good stuff Swadhin. I am a big fan of each approach. I often re-promote old, evergreen blog posts via social media but especially through newer posts via simply linking in to these oldies but goodies. The content is out there already. Said content is helpful. Make it work for ya! No better way to leverage your presence and to drive traffic while making your life easier.
    Ryan Biddulph recently posted…BFP Podcast Episode 23: 1 Common Travel Blog Monetizing Mistake (Or Any Blog)My Profile

  14. Hi, This is amazing information, I got inspired after reading this blog!
    Please keep posting such informational blog. So that, people like us will get inspired and implement in real life.

    Thanking you.

  15. Thanks for sharing this post!! I have never thought to go back and refresh old posts with new content. This is a new idea that I’m going to try immediately! Thank you!

  16. Hello Swadhin,

    Great information above the blog traffic. We all are here for increasing more and more traffic to our blogs.
    More traffic means more our site would stand out and more money we could make. Promotion is something we all need to worry about
    either it is off line or online, we all need to promote our content. That’s how many people would get their eyes upon our things.

    I have never thought of content relaunching, this is something new for me to learn here. Hope it would consume good amount of time.
    Looking forward to apply some of your formula into my niches.

    Thanks for the share.

    Shantanu.

  17. Swadhin, You said something interesting above that I actually did and the result wasn’t great. You mentioned updating a previous post and then addressing any comments or questions you might have gotten in the comments. What I found after doing that on only one of my posts was that people who saw the post felt like they’d been tricked and cheated because the comments on the original post were from 2011.

    I’ve done this type of things with other posts, usually making sure I select something that didn’t get any comments and not had any issues with it but this one particular post some people didn’t like. Of course, me being me I didn’t care all that much but I thought I’d mention it in case it bothers some of the other folk who might read this.
    Mitch Mitchell recently posted…5 Writing And Blog Writing Tips With ExplanationsMy Profile

  18. Hi Swadhin,

    Thanks for the post.

    I’ve been struggling to nail a blogging process that makes blogging what I originally intended it to be – fun! I’ll be running with tips from this post for sure.

  19. Great article. I have a new site and I am working on launching new longer quality posts at the moment. But this makes a lot of sense as I have found that, a post that you think looks great after a few weeks when you go back to it. You can always see ways of improving it.

    Great input Mitch Mitchell. I guess the posts that are not ranking well are probably not getting many comments. Maybe if there are only a few comments they can be removed?

  20. Hi, Swadhin!

    Great post. I’ve seen a lot of bloggers who are doing the content relaunch. It’s such a fantastic strategy to regain the momentum and build new traffic. In fact, it leads to sharing the old content on social media as well. However, I was wondering whether this could work for low-ranked articles or not. It could work in some cases, but of course, there is no guarantee of that. I’m positive that it will work for most of the articles ranked in the first two pages of Google.

  21. Repackaging content is so important not only for human eyes but also for Google’s. Google love to see new content constantly on your site and that can get tiring. Repackaging content as an ebook or long form blog posts can work well to lighten to the load.

  22. wow i love this post on increasing blog traffic. i make use of social media to promote the posts on my blog and it has really helped in increasing the number of readers/visitors on my site. social media is more of an immediate traffic boost than search engines which takes quite a while. thanks for sharing

  23. Hello, Swadhin.

    I really liked the article. Enjoyed the way you described every individual component and gave links to specific reference articles. Brain deans content relaunch is one strategy I need to implement. I read it before, but someone told me (don’t remember who) that editing a published article can cause problems. Now can proceed with credence.
    Nishant recently posted…Benefits of GST (Goods and Services Tax) – How the Tax Regime will Impact your eCommerce Business.My Profile

  24. Wow. Simply a great article. generating traffic for the web or blog is the most irritating and the difficult way. but after reading this post, I think I should give them a try to generating the traffic for my blog by applying the mentioned strategies. Thank
    I knew a simple way of generating traffic on website through facebook.

  25. Although I already have an idea of some of the points above, i still find many of your points useful. The idea of working on old post is a new idea and I’ll start working on that as soon as possible.
    You have a lot of useful content here.
    Keep posting useful content. Thanks.

  26. Smart advice about getting more blogging traffic by revising already published content.

    I’ve been editing & updating content but haven’t pushed out the marketing of the revived content to the extent you’ve suggested here. Timely advice, thank you,

  27. Hi Philip and Swadhin,

    Great post. I don’t have a regular publishing schedule because I focus on the expert roundups that I do for clients, so I use many of the tips you mentioned to bringing traffic to my site. My 2 favorite strategies are building backlinks to my best posts, and constant social media promotion for all my posts.

    Thanks for sharing!

    Cheers,
    Minuca
    Minuca Elena recently posted…Expert Roundup: A Top Strategy To Boost Your SEO And RevenueMy Profile

  28. This is really an informative article to understand about Blog Traffic as most of the people search for Blog Traffic but this is one of the best articles to get an idea or a new concept to increase their Blog Traffic Without Writing New Post, it helps me a lot.
    Amin

  29. Thanks, Swadhin and Philip for your valuable tips.I would like to congratulate you for these knowledge sharing tips.I hope this time I can work effectively on my blogging.

    Keep on writing a post like this.
    Regards Roger.

  30. Hey Swadhin,
    Thanks for this great post. Actually it is the major issue, how to increase traffic on blogs. This article seems very useful for beginners and will help throughout the journey of blogging, i will definitely try to implement what you said.

    Thank you very much for this blog post.

  31. Hello sir,
    Thanks a lot for such a useful post regarding the major issue that is how to increase traffic on blogs.really these article is very useful for a newbie like me and others and it will be very helpful for a new start-up.Trying to implement your above-said instruction.
    Thanks a lot for such a great post.

  32. Thank you so much for such an amazing article.Content relaunching is one of the best method to traffic on the website.I will improve my old content using these techniques.Now i really need to implement these strategies.You explained every thing in this article.Thanks for sharing such a wonderful information Thanks

  33. Oh my goodness! an astounding write-up dude. Thank you However I am experiencing problem with ur rss . Do not know why Unable to subscribe to it. Is there anybody obtaining identical rss issue? Any individual who knows kindly respond.

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