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3 Essential Steps to Create a Successful Blog. A Guest post by Erik Emanuelli

Posted in Blogging, Guest Post, and GUEST POSTS

Last updated on March 22, 2020

Successful Blog
Create A #Successful Blog.  Image Credit: Philipscom via

A Successful Blog is the dream of every blogger.  How you can create a Successful Blog.  In this post, the world-renowned professional blogger Erik Emanuelli shares few essential steps on how to create a successful blog

I am so glad to introduce this renowned professional blogger and internet marketer from the world of blogging to the readers of Philipscom.

Erik Emanuelli of Passive is a well-known entrepreneur and an Internet Marketer.

You can read more about this amazing writer in the Author Bio given at the bottom of this post.

I am so glad to note that this post is a must-read for all who wanted to start a blog of their own.

These days many are starting their own blogs but sad to say, a majority of them fail miserably in the initial stage itself.

There are various reasons for this failure, but in this post, Erik is giving three vital clues, ingredients or steps to have a successful blog.

Thank you, Erik, for accepting our invitation. It’s indeed a great privilege to have you on board.

Have a blessed time ahead. :-)

For Philipscom Associates

Successful blogging


Philip Verghese Ariel

How to start a successful blog – Read on Erik’s Essential Steps

Finally, after many hesitations and second thoughts, you’ve decided to create a blog. Congratulations, and welcome to the wonderful world of bloggers!

First, breathe, sit down and stay concentrated: it is not yet time to appeal the jump on the keyboard and start writing.

In this article, we will cover three very important aspects for those who, like you and like me, decided to start the magnificent journey online.

So here are three essential tips to start on the right foot and create a successful blog.

Erik's 3 Essential Steps to start a successful blog, @philipscom @ pvariel Click To Tweet

1.  Successful blog – Your Target in One Sentence

Your blog or website should have a goal: one, simple, clear and accessible.

Through your blog, you could sell a product or service about a field you are expert about.

Whatever your goal is, it should be summarized in one sentence.

This phrase is calledunique value proposition and to be able to create it, you have to consider that the readers need to understand the topic of your website in a few seconds.

We can define the unique value proposition as your motto (it’s commonly known as site tagline). This is also what your audience will see when searching your blog with Google.

Here are some examples that particularly work, in my opinion:paypal-earnings

PayPal: “Send Money, Pay Online or Set Up a Merchant Account”

Simple, right? Even those unfamiliar with PayPal, automatically realize what features are on the site.

spotify-com-newsSpotify: “Music is for everyone!”

An effective and magnetic phrase, which remains etched and invites the user to enter the service. Besides, who does not like music?

Evernote: “Capture what’s on your mind”

Another great example of a catchy sentence.

What is Evernote?

A service that helps you organize your work and your life.

Successful Blog

Jot down anything and keep it in a safe place to use it later at any time from anywhere.  Evernote helps you to do this.

So, as you may have understood, the unique value proposition is the promise of what the users will find on your blog or site.

Write an original and honest sentence, because a promise must be kept if you want to create a successful blog and be credible on the web.

2.  Successful blog – Choose the Right Domain Name

Successful BlogOnce you have located the target, the next step is to choose the domain name (for example

Creating a successful blog also passes from here, because the domain name is critical to the success of your web project.

There are two questions you should ask yourself before choosing your domain name:

  • Should it be relevant to your business?
  • Which extension must-have?

If you’re aiming to personal branding – or the promotion of your services through your blog – your best bet is to use your full name.

It may happen that this has already been bought by your namesake, then you can try to choose a different extension from the classic ones (like .net, .org, .biz).

For all the other cases, there is not a general rule, it much depends on personal taste.

Here are some examples to understand the guidelines that you should consider to choose the domain name of your site or blog.

The domain name coincides with that of the brand, with no misunderstanding.

The domain name includes a long-tail keyword. In other words, you can easily understand what the website is about.

It is not clear what the company is about or the topic, but the name remains in the mind, no doubt.

What approach do you think is best to create a successful blog?

The simplest and most important advice I can give you is:

Choose a domain name that is easy to write and, above all, to remember. 

Choose a domain name that is easy to write and remember, writes Erik Emanuelli @philipscom Click To Tweet

3.  Successful blog – Focus on a Specific Topic

maxresdefault-youtube-comTo create a blog that works it’s essential to not be dispersive: everything must revolve around a central topic.

The more specific the topic, the more incisive is the result.

For example, you can create a cooking blog, but it could be more effective if you just talk about desserts.

Or, you can create a technology blog, but you can increase the chances of being successful talking only about smartphones.

And so on. The aim here is to choose a niche inside a niche.

Those who enter into your blog expect certain answers to specific questions. And you exactly have to deliver them.

All this is important for two reasons:

  • You create a niche of users
  • Search engines love this approach

Now, think about the following.

If you have a restaurant in New York and try to emerge on the web, how many chances do you think you have to be in the top positions of Google?

Instead, if you have a restaurant in New York that offers a vegan menu, users searching for this type of food will probably find your restaurant at the top.

In a crowded marketplace like the web, you can win if you are able to find a niche.

Create a successful blog: Now You Can!

Considering those points, and after taking these essential steps, you will be ready to create a blog, and you can finally start writing your first article.

I hope these tips will help you reach success in the online world.

What do you think?

Anything to add?

Please share your views in the comments below, thanks!

PS: Thank you, Phil, for inviting me to have an interaction with your valuable readers.  I appreciate you and wish you all success in all your future endeavors.  Have a Wonderful and Profitable Time of Blogging!   ~ Erik

In a crowded marketplace like the web, you can win if you are able to find a niche ~Erik Emanuelli @ Click To Tweet

Published on: Sep 18, 2016 @ 21:49

Updated on: Jun 23, 2018 @ 00:03

Last updated on January 31, 2019.


Related Post: How to create a Word Press Blog- by Klinkk


cutmypic(36)About the Author: Erik Emanuelli is an entrepreneur, Traveler, Pro Blogger, and social media marketer.  He manages six different web pages on different niches like Blogging, SEO, Social media, Internet Marketing and also shares small business tips.  He owns a fast-growing Blogging Community named Klinkk.   He is also an active associate on various top IM platforms like BizSugar, Inbound, Growthhackers,  etc.  You can reach him via his main blog NoPassiveIncome and Twitter,  Facebook and Google+


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  1. Hi Philip Sir,
    It’s really great to see Erik with a guest post on your blog. He really has shared an amazing post which is worth reading.
    So, thanks to him and you also.
    have good week ahead both of you.

    September 18, 2016
    • Hi Robin,
      glad you liked my contribution at Phil’s place.
      I hope you found these tips interesting.

      September 19, 2016
    • Hi Robin,
      Happy to see you with a wonderful feedback.
      Good to know that you liked the steps mentioned by Erik in this post,
      Thanks again for you valuable support,
      Keep sharing.
      May you have a great week ahead#
      ~ Philip

      September 19, 2016
  2. Thanks Philip for this post by Erik Emanuelli. An informative piece.

    September 18, 2016
    • Hi Bindu
      Glad to see you here again.
      Good to hear that the post by Erik is a beneficial one.
      Thanks for your valuable time on our page.
      Keep visiting.
      May you have a profitable week ahead.

      September 19, 2016
  3. Hey Erik and Philip,

    Creating a successful blog takes a lot of time and effort. But most of the newbies give it a try for a few months and then back off.

    The points mentioned by Erik are awesome. It’s necessary to have a perfect niche. The domain name should consist the keyword.

    Thanks for sharing with us.

    September 18, 2016
    • Hi Ravi,
      that’s right.

      It really takes years and lots of hours of work to build a successful blog.
      I see so many domain names of people who started a site and then leaves just after months, or even weeks.

      The online business seems easy, but it’s really hard!

      Thanks for sharing your views and glad you liked my contribution here.

      September 19, 2016
    • Yes Ravi I fully agree with you, as said, to create a successful blog is not an easy task as many believe, instead one needs to shed lots of time and energy behind! Sometimes it requires months hard work. As Erik pointed out these three vital steps can do some push forward to create a successful one.
      Thanks Ravi for your continued support to this page. I appreciate you for sharing a value added feedback.
      May you have a great week ahead.
      Best Regards

      September 19, 2016
  4. Vashishtha Kapoor
    Vashishtha Kapoor

    Hi Philip sir and Erik
    Nice to be here once again and what a nice one I got to read
    I know it is not easy to make a blog popular and work for you to bring some money in your pockets. That’s a better way to start a blog.
    thanks for sharing.

    September 18, 2016
    • Hi Vashishtha,
      thanks for your comment and good luck with your blog.

      September 19, 2016
    • Hi Vashishtha,
      Good to see you on these pages after a while.
      Yes, I agree with you. But a diligent move can bring in good results.
      If one follow these steps mentioned by Erik I am sure it will yield some good results.
      Thanks for your valuable time.
      Keep sharing.
      Have a great day.

      September 19, 2016
  5. Chery Schmidt
    Chery Schmidt

    Hello Philip! It was nice to meet Erik here today on your blog! He certainly did a great job sharing these 3 essential steps to create a successful blog.
    Great Share
    Chery :))

    September 19, 2016
    • Thanks a lot for your kind words, Chery! :)
      So good to hear you enjoyed my guest post at Phil’s place.

      September 19, 2016
  6. Chery Schmidt
    Chery Schmidt

    Wooo Hooo Hello Philip! It was nice to meet Erik here today on your blog! He certainly did a great job sharing these 3 essential steps to create a successful blog.
    Great Share
    Chery :))

    September 19, 2016
    • Woo Hoooo Hello Chery, what a joy to see you here again with a lovely feedback.
      Hope you are doing well. :-)
      Yes, Erik brought out an amazing share for the readers of Philipscom.
      Thanks again for dropping by.
      Have a great week ahead.
      – Philip

      September 19, 2016
  7. Hi Erik,

    Good to see you in Philip’s blog and you have nicely explained the basic strategies to build a profitable blog.

    I totally agree with your viewpoints and yes, it would be good to focus on one niche.

    The examples and links that you have provided are helpful, thanks!

    @ Philip Finally, I arrived at your blog and sharing this useful post on my network.

    Have a good day both of you!

    September 20, 2016
    • Hello Nirmala,
      thanks for the thumbs up.
      I always appreciate your support and shares.

      Have a great week.

      September 20, 2016
    • Hi Nirmal,
      Oh My What a Joy to see you here after a long time.
      A Warm Welcome back to the Tribe!
      It is indeed a great joy to have Erik here at #Philipscom.
      Yes, as you said Erik did a wonderful job with the Guest post.
      Thanks for the kind share.
      May you have a great time of sharing and caring.
      Have a good day

      October 27, 2016
  8. Hey Erik and Philip!

    Great post!

    Liked these points that you listed, Erik! They really make a huge difference.

    Being specific as much as possible and knowing your SMART goals, will help you a lot! Even when it comes to the conversions, smaller but focused niches are more profitable than those general ones.

    Thanks for sharing the valuable post, Erik and Philip!


    September 20, 2016
    • Sometimes people forget the basics, right Hussain?

      Thanks for the kind words,
      good to hear you enjoyed the content.

      September 20, 2016
      • Indeed, Erik. And a post like this one you did here will help them.
        Have a nice weekend!

        September 23, 2016
  9. Hello Philip and Erik Sir,

    The tips and strategies have been shared in this post are helpful for Crafting a successful blog. These are the things which impact the readers’ mind tremendously. If tips mentioned above are rigorously followed, then one can build your blog like a pro.

    September 20, 2016
  10. Hey Philip,

    The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience.It is also considered as important strategy for creating and publishing a successful blog is to develop content that isn’t readily available elsewhere in the blogosphere or on the web.

    We should always Choose wisely a blogging platform, domain name, hosting option and a simple theme for better expecting result. Eventually, thanks for sharing your worthy post with us. It really seems as informative and has potential to increase productivity of website.

    With best wishes,

    Amar kumar

    September 20, 2016
    • Hi Amar,
      understand your audience, then provide useful content to solve their problems and satisfy their needs.
      Articles with added value increase the chances to create a better reputation.

      Thanks for checking out the post and taking the time to comment.

      September 30, 2016
  11. Ikechi

    Hi Erik and Philip

    Great thoughts on the essential blocks to a successful blog. You are so right Erik. Finding a niche can make a blog stand.

    Thanks for sharing your insight and thanks Philip for giving Erik an opportunity. Take care

    September 20, 2016
    • Hi Ikechi,
      good to hear from you and thanks for checking out my post.
      I’m glad you liked it!

      September 30, 2016
  12. Super tips Erik! You covered the basics. Focus on 1 niche and patiently pick a domain name your readers can easily see, or visualize. We think in pictures. Do your reader’s leg work for them ;)

    September 20, 2016
    • Thanks Ryan.
      Sometimes it’s good to revise the blogging basics. ;-)

      I appreciate your comment and support.

      September 30, 2016
  13. Hi Erik,

    Great to see you here on Philip’s blog.

    It isn’t easy to create a successful blog but you have given true-to -life details of how to do so. Finding that perfect niche that we will never tire of, to making sure the name of the blog is what we want people to search for is so important.

    It is so true…many people jump into blogging and then fizzle out within less than a year. It does take stamina and a pure interest in order to have success with your blog.

    Great advice!


    September 20, 2016
    • Hi Donna,
      good to see you too.

      For me, it’s all about perseverance and patience, with a good daily work.

      Thanks for commenting!
      Have a great one.

      September 30, 2016
  14. Anand

    Hi Philip and Erik. This is indeed something that all of us who have blogs have wrestled with. I’m glad to see that you have not only addressed how to create a blog, but also what it should be about. It works a lot better if you know your niche, and create a blog to write what you know about your niche. Good post, and I hope to read more from you on how to be a better blogger.

    September 22, 2016
    • Hello Anand,
      thanks for the positive feedback.
      It means a lot to me.

      September 30, 2016
  15. Carol Martin
    Carol Martin

    Really Incredible Post,

    I have just created my blog last month. Now I will apply these strategies for my blog. I have shared this post on twitter and Facebook.

    Thanks Peep and keep up writing killer posts like this.

    September 23, 2016
    • Hello Carol,
      I hope to have you helped with starting your blog the right way.

      Thanks for reading and commenting.
      Appreciate also the share.

      September 30, 2016
  16. Sherab Tenzin
    Sherab Tenzin

    Hi Erik & Philip,

    Good list of tips indeed. Newbies will really find it helpful. When I opened my blog, I didn’t know the importance of domain name having my niche-related keyword. I landed up giving a random domain that my host said it available-how I wished I knew this before!

    Thanks. I won’t repeat this mistake when I open my second website. Now I can also help some of my friends on this.

    September 25, 2016
    • Hi Sherab,
      Thanks a lot for your maiden visit on the pages of Philipscom.
      Good to know that you could pick up some tips from this post.
      Keep visiting.
      Keep sharing
      May you have a great day.
      ~ Philp

      September 28, 2016
    • Hello Sherab,
      glad to know you found the post useful.
      I hope the tips included here are going to help more bloggers too.

      September 30, 2016
  17. Reji

    Hi Erik and Brother Phil,

    I am a little bit late here in this blog but happy to see Erik sharing three very essential tips for the success of a blog. Actually, the first two steps are easy to follow but the third step of focussing on a particular topic seems to be the hardest part for many bloggers. I hope to read more tips from Erik in future too. Have a great time Erik and thanks Brother Phil for introducing Erik to your readers.

    Best regards

    Reji Stephenson

    September 26, 2016
    • Hey Reji,
      Thanks again for your valuable comment.
      Nice to know you like Erik’s post.
      Thanks for your valuable feedback
      Hey, this went into the spam folder :-(
      Hope your Captcha trouble is over now.
      Will surely look into that.
      May you have a wonderful and profitable week ahead.
      ~ Phil

      September 28, 2016
    • Hello Reji,
      thanks for the thumbs up.

      I hope to get invited soon again to post for Phil blog. :-)

      September 30, 2016
  18. Palashtd

    Hi Erik,
    When I created my first blog domain named I have used Shopify domain name idea generator tool which is the most powerful domain name generator I think.
    But your tips overall excellent, Thanks for sharing your valuable information.

    September 29, 2016
    • Hello Palashtd,
      that’s a short domain name and also brandable.
      Great start, man!

      September 30, 2016
  19. Hi Philip and Erik,

    So nice that you worked together for this guest post. I think that finding the right domain name is a step usually ignored by newbies. I would recommend buying a domain name with your name or with something very relevant to your niche. Also, the bests sites are .com, .net or .org.

    Tweeting this post!

    Cheers guys,

    September 29, 2016
    • Hi Minuca,
      thanks for your suggestions and for your support.
      I appreciate the share. :-)

      September 30, 2016
  20. Gurunath

    Hello Erik,

    Another informative article from you :) It is very important to choose which topic to cover in blogging and then choosing a domain is so important too. Most of the people ignore this important point and choice domains with number, hyphens and other fancy things. Thanks for sharing this article and have a great day!

    September 30, 2016
  21. This is good stuff. A few months back I started off with my own blog with a bit of inspiration from Philip sir. This will be helpful for my blog. Thaks once again.

    June 25, 2018
  22. Professor Nahabu
    Professor Nahabu

    Great and educative thoughts on the essential blocks to a successful blog. You are so right Erik. Finding a niche can make a blog stand. Thanks for sharing your insight and thanks Philip for giving Erik an opportunity. thanks for sharing this interesting and informative post.

    June 28, 2018
  23. Kavleen Kaur
    Kavleen Kaur

    Awesome share.!!!!!!!! .Your article on creating a website will help me.
    The important 3 steps are really worth following.
    Thanks, Philip and Erik for sharing this amazing post.
    Keep writing such comprehensive guide to the beginners.
    Wish you both a wonderful year of sharing and caring ahead.

    January 31, 2019
  24. Digital Gajraj
    Digital Gajraj

    Hi Philip sir and Erik,
    Nice to be here once again and what a nice one I got to read
    I know it is not easy to make a blog popular and work for you to bring some money in your pockets. That’s a better way to start a blog.
    thanks for sharing.

    February 4, 2019
  25. Nick

    Hey Phillip & Erik,

    Another great article, i completely agree with the comments regarding “topic”. When i started my blog i think i’d tried to cover too many bases, since then i have narrowed my focus. I want to become an authority in one area :)

    Thanks for the post, i’ll look out for the next one!


    February 5, 2019
  26. Ranjith

    Great article. I can attest,
    nothing is as supportive of learning as creating something of your own for an audience thank you for sharing this educative post. The 3 steps are really essential to keep running a blog successfully.
    Keep sharing.

    February 6, 2019
  27. Shruti Vaidya
    Shruti Vaidya

    Thanks a lot, Erik for your insights. This article is very beneficial for all those who wish to get started with blogging. Nowadays, appealing content is not sufficient to create a successful blog but you need other things as well.

    February 11, 2019
  28. Bharat M
    Bharat M

    Well described how to become successful blogger,it will definitely help blogger those are new in this.

    April 2, 2019
  29. Give choosing a topic much thought. Too broad a topic makes it harder to develop a loyal audience and monetize. But if your topic is too narrow, you will run out of topics to cover.

    September 19, 2019
  30. Hi Erik,
    the tips here are spot on.
    Especially the one about choosing a topic/niche and keeping up with it. Many new bloggers make mistakes and write about what they want, and don’t do even basic keywords research.
    That is a proven way to fail with this blogging thing.
    Thanks for the tips.

    October 26, 2019
  31. Kaushik

    The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience.

    December 6, 2019

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