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How correctly to combine interesting content and SEO?

Posted in Guest Post, and SEO

Last updated on April 13, 2018

Sometimes when we’re so focused on making sure our blog content is SEO friendly, it can be easy to forget the passion behind why we’re writing the blog in the first place. When we put so much effort into one side of the technical side of blogging, it should be balanced between interesting content and SEO.  Otherwise, it can really take away the passion and interesting qualities a blog should present to the reader.

It can actually be hard when trying to figure out what kind of content you should write about or more importantly how you make that content interesting again.

As mentioned, the fact is you need to pay attention to the balance between interesting content and SEO. Because there is a fine line you can cross that will really make it difficult to publish great content.

No matter what kind of content you want to create, whether it’s for your own personal passion or your business, you need to be able to do it right. In this blog, we’ll be walking you through the process of how you can combine SEO and interesting content because it doesn’t have to be as hard as it might seem.

We’ll be going over everything you need to know to be able to create quality content with balance and before you know it you’ll be putting out great content that makes people want to support you and your brand. 

Let’s get started!

Interesting Content And Original Content

Original content is one of the best and necessary ways to have a great SEO ranking, while also enticing your audience with quality content that’s actually interesting. When you have quality original content, not only will you stand out but you’ll also be making sure that you make a good impression on the individuals who want to read your work.

Aim to make sure that your blog is refreshing and that the content you create serves a purpose. If you don’t create content that’s unique to your brand and offers interesting information in a branded way, no one will link to your work or share it. So take the idea further and develop your own trends and articles that will get people talking. Start by brainstorming a list of ideas with your team before moving forward!

Interesting Content Should Focus On The Headline

You need a good headline if you want anyone to look at your blog post. No one is going to click on your blog if the title isn’t interesting in any way. To show that you have interesting content you need to make sure that you pay attention to the headline. Not only will it grab the reader and make them want to click, but it also gives them a taste of what kind of content you create.

A headline really does say a lot about the brand and the writer themselves. It’s been common knowledge within the blogging community that hundreds of people will read the headline but less than half will actually click to read the rest of the content. Headlines set the mood for the work, it invites the reader in.

Some might even argue that the headline is more important than the actual blog because, without it, no one would click the blog.

Make It Actionable

A great way to make readers want to be involved with what you create is by making the content actionable. This will tell the reader why they should get involved in the topic of the blog and why they should do it now. Typically when the main focus of a blog is actionable, it goes through the stages of telling the reader what the problem is, how they can make a difference, and why they should go through with making the difference.

This kind of marketing is very important and many people do share content like this more often because they want to make a difference when it comes to a subject that evokes any kind of interest or emotion.

Offer A Solution

When a reader is reading a blog, in many cases it’s because they want to learn something. That’s why many bloggers have a niche that they specialize at because they know a lot about that subject.

For example, if someone went to read a blog about a new recipe, they’re reading it because they want to learn how to make something or become a better cook.

Not to mention, the purpose of SEO and searching something online is to find an answer. That’s why from here on out you need to know what your niche is so you can create content within that subject, that way you can provide answers to individuals who seek information on the subject. This will make you stand apart and grow a brand that provides quality content that’s interesting to their readers.

Be Accurate

No matter what kind of content you plan to blog about on your website, no matter who reads it, you need to make sure that your reporting is accurate and you’ve cited all your information from reliable sources.

If you write an article about a topical subject and you report wrong information this will hit you and your brand hard. This will cause a wave of mistrust and it’s something you should always try to avoid just by making sure that the information you share is true and accurate no matter what.

Try linking in your article to other reliable sources, not only will this help boost your SEO ranking, but it will also help you gain a unique trust with your readers. Just by making sure you do this in each one of your blogs, you’ll be telling your readers that you care about the quality of your blog and the brand you represent.


Overall, no matter what you choose to blog about, always make sure that you have your priorities in order and find the balance between quality content and SEO. One shouldn’t outweigh another and they should both play a huge role in the content you put out to your audience.

Like we mentioned before, quality content is a choice. You could always choose to create filler content that no one engages with, or you could choose to dedicate more time and effort to make a blog post shine in all the right ways.

Whatever reason you want to create content, just make sure you’re balancing interesting topics and SEO, to create the best possible content you can make. Trust us, it makes a world of difference.  

This is a Guest post contribution from the freelance journalist and professional blogger and designer Irina Vi. Read more about her in the Author Bio given below.


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  1. Hi Irina,
    Great article.

    Content and SEO go hand in hand. I think making content actionable is the key. We have to design content both for readers and bots but if our readers know what they can expect from the content and they get some actionable points after reading, then it wins.

    January 20, 2018
  2. Hi Irnina,

    Content and SEO both are related to each other. To rank high in Google search results, webmasters focus on SEO but without quality content a site cannot rank in top position.

    Quality of content helps your SEO strategy become more effective.

    Your tips are helpful.



    January 21, 2018
    • Many thanks! I also think that the SEO without content is absolutely useless

      January 22, 2018
  3. Piyush

    Hello Irina,

    Thanks for sharing such a beautiful article.

    content + SEO = ranking. I totally agree with you point here. Infact recently i was reading brain deans on page seo post and he said adding bucket bridges keywords such as:
    The bottom line:
    The best part:

    Can really help us to reduce the bounce rate.

    Infact I really loved your point as well i.e making content actionable.

    You blog post is the perfect example of how to write actionable seo content!

    Thanks :)

    January 21, 2018
  4. Victoria Niko
    Victoria Niko

    Hello Irina Thanks for Writing about content and SEO :) i will try each and every tip you share here :)

    January 21, 2018
    • Many thanks! I am very glad that my article was very useful to you!

      January 29, 2018
  5. Max Greene
    Max Greene

    When it comes to content marketing, I’d honestly forget all about SEO and just focus on writing great content! The SEO will follow if your writing is up there and provides value.

    January 22, 2018
    • I completely agree with you! I really like to focus my attention on content, but sometimes you can not forget about the SEO

      January 29, 2018
  6. ganoderma

    It must add value to the internet, and part of that is to be both timely and interesting!
    Great article, thanks for the share!!

    January 23, 2018
  7. Sadhan Pal
    Sadhan Pal

    Hi Philip Ariel,

    You did a great job on this article to make seo optimized content. Actually, we bloggers all know well content is king. You just execute the words powerfully. Thank you so much. Best wishes for you.

    January 23, 2018
  8. Congratulations Phillip and Irina,
    This post won the Inspire Me Monday Linky Party. You’ll be featured on my site tomorrow.

    January 29, 2018
    • Hii Janice,
      It’s indeed a great joy to be featured on your esteemed pages.
      I am much elated by your wonderful shout out on the Monday Link Party. :-)
      I just dropped a comment on your post.
      Thank you so much for selecting our post as this week’s featured post. We appreciate your kind favor.
      I am happy to note that this shout-out will surely be reciprocated on our updated post “The Amazing Bloggers who feature Philipscom” post.
      Have great and profitable week ahead.
      ~ Philip

      January 30, 2018
  9. Hi Philip and Irina,

    Crafting interesting piece of content is off course the primary step in blogging. However, if we don’t optimize it for the search engines, then it may go unnoticed.

    The title plays a great role as this is the first thing that a user sees in the SERP. So an eye-catchy yet SEO optimized title can help any content get higher ranking. And at the same time it also ensures high CTR.

    Thank you for sharing the actionable tips here. Take care and have a great day :)

    February 2, 2018
    • Hi Manidipa,
      its indeed a joy to see you here again after a long gap.
      Thanks for the wonderful feedback.
      Keep sharing
      Have a great weekend
      ~ Philip

      February 17, 2018
  10. Pierre

    Thanks so much for sharing this article.
    I could pick up a lot of good tips out of it to follow up :)
    I am happy that I found this page very useful.
    This is for my first visit, will surely visit again to read more of your updated posts.
    Keep sharing
    ~ Pierre

    February 3, 2018
  11. Joseph Chikeleze
    Joseph Chikeleze

    Yes, I fully agree with you that, “Good and Original content are one of the best and necessary ways to have a great SEO ranking”. I believe it because good contents on some of my blog ranked well even though I wrote them not focusing on Google but for human readers.

    Thanks for this great post.

    February 6, 2018
  12. Asif

    Hey Irina Vi
    Great information! Good Post. It is good to see valuable information from a person who obviously has a good grasp of the subject.

    February 7, 2018
  13. Victoria Niko
    Victoria Niko

    Hello Irrina Thanks for sharing your Experience about SEO i Hope it will help me :)

    February 7, 2018
  14. Adrian Camilleri
    Adrian Camilleri

    Yes, Content is king! But it should be a quality content and SEO optimized. The type of content attracts both audiences and search engine both.

    February 8, 2018
  15. Afzal ahmed
    Afzal ahmed

    Hi Irina,

    Thanks for sharing such an informative article.I am a new blogger and this is my first visit to this page. Will come again to read more. Thanks for sharing this useful post.
    Keep writing.
    – Afzal

    February 9, 2018
  16. Nzekwe Godswill
    Nzekwe Godswill

    Wow what a great post.
    I enjoy visiting this blog because the post over here is nice.
    Thanks so Much

    June 3, 2018
  17. Chris

    Hey you have shared great piece of information over here.
    You make some good points about how correctly to combine interesting content and SEO that I never thought about.

    October 15, 2018
  18. E Rag
    E Rag

    You made some decent points there. I looked on the internet for the issue and found most individuals will go along with your website.
    Thanks for the wonderful service you provide to your visitors.
    I am so glad to be here today.
    Will sure visit again.
    Keep sharing

    March 28, 2019
  19. Hi Irina,
    great post on combining content with SEO. Truly one can not perform without the other. Great content; no SEO= total search invisibility.
    Great SEO and poor content= nothing at all.

    May 16, 2019
  20. Smith Joe
    Smith Joe

    Nice tips! Thank you for sharing the post.

    November 28, 2022

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