Last updated on July 22, 2018.
An Interview With Sam Hurley: The World’s Friendliest Digital Marketing Influencer
I am so glad to present an amazing interview had with Sam Hurley, regarded as the world’s #1 Digital Marketing Influencer. Sam is a lateral-thinking digital marketer holding solid experience in both agency and client-side settings. He is the founder of the much talked about: OPTIM-EYEZ platform.
Sam has achieved success for SMEs and popular global brands through blue-chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica. He was also commended as one of the top 3 content marketing influencers by ScribbleLive.
An Interview With Sam Hurley: The World's Friendliest Digital Marketing Influencer. via pvariel.com Click To Tweet
It is surprising to note that Sam achieved these levels in the global market even before having a website of his own. But his presence on the pages of several top online platforms is indeed an amazing thing to note. His interaction with his followers in social media as well as through his writings are a rare thing one can find among many of the so-called influencers.
He always responds to each and every person who shares valued feedback on his write-ups with a unique style (using emojis and gifs) that really attracts anybody who interacts with or follows him. If you are a follower of Sam on Facebook, Twitter, LinkedIn or Inbound you will surely experience these cordial reactions.
Before becoming a #1 Influencer, he held many different positions in the marketing world such as Head of Search Marketing, Digital Marketing Consultant, Affiliate Manager, Social Media Manager and SEO Manager for both client-side companies through to digital marketing agencies. He has been featured by Entrepreneur, Fast Company, Forbes, IBM, SalesForce, The Next Web, Adobe, Inc, Search Engine Watch and many others.
It is indeed a great privilege and a prestigious thing to note that, I had the rare opportunity to meet this amazing personality in an internet marketing platform and found it very inspiring how our relationship has grown in a tremendous way that we often interact each with other through different means, especially through my comment activities.
In a recent communication, the busiest person agreed to a brief interview for the pages of #Philipscom. I am much honored by his kind acceptance for an interview for my website. I do not want to take much of your time, so here we go with the interview:
Phil: Hey, Sam, I am so curious to know a bit more about the beginning of your wonderful online journey. Will you please brief it for my readers?
Sam: Sure, Phil!
I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media, and PPC — plus everything in between! As soon as I began work in marketing, I knew it was my calling. Nothing excited me more! I’d always been a fan of computers and their power. Combined with my love of connecting with people; it just made perfect sense to pursue this career path.
Marketing is all about tech + deeper understanding of human psychology and emotion.
If that excites you — this line of work is definitely worth considering.
I always knew I would start my own business one day, somehow. Having a boss is very tough to stomach when the entrepreneurial voice is strong within.
The decision to quit employment for good was not taken lightly … I was planning it from the very beginning!
My progression from zero-pay marketing assistance to being my own boss has been an incredible experience.
Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. My roles spanned work at brands through to digital agencies, from hands-on tasks to consultancy and managerial positions. This hugely-varied experience proved invaluable on my journey.
I truly saw a massive opportunity when I started building my personal brand presence on Social Media. As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make ‘the big leap’.
Now: Aside from delivering results for brands, my mission is to help as many people as possible beat the rat race and make their own creative living — without the many frustrations of employment, we often face.
I’ve been there and done it. I’ve not been born into money or a family business and I’m rarely lucky (I never play the lottery anymore. LOL).
My family has been through many difficulties — we haven’t enjoyed the luxuries that others may experience.
I’m just a normal guy and I’m here for those who are trying to sustain a living and/or exceed in life.
If I’ve done it, others can too.
Helping others succeed is what really makes me happy. Doing this for a living is unbeatable.Marketing is all about tech + deeper understanding of human psychology and emotion. Says Sam Hurley in an interview with pvariel.com Click To Tweet
Phil: Having come to know the wonderful strategy you apply to your daily activities I am sure being regarded as the #1 Marketing Influencer, you are one of the busiest persons on earth online. How do you manage your time on a daily basis or how you spend time with your family in these busy schedules? Are you happy or satisfied with the time you spend with your family? Is your busy schedule a hindrance to your sleep? Does that affect your productivity?
Sam: Thanks, Phil!
It’s not easy, that’s for sure! And this is the reason you need to really love what you do…
If I didn’t enjoy this stuff, I would have given up a long time ago.
When you feel like you haven’t got anything else to give, nothing left in your tank — you must keep going. And that’s tough!
I have adapted my daily schedule a lot over the last couple of years. I’ve been to the very edge on the brink of insanity, whereas now I have switched up my hours to allow much more leisurely activity.
It’s critical to invest the initial time and energy to get things moving. Nothing happens if you simply wait for it to happen.
Mindset matters. I have an insatious hunger to succeed and nothing can ever drain or take that away.
Phil: In one of your recent posts, you pointed out about “reciprocity” — a way of life that is neglected by many bloggers, especially the newbie bloggers. Will you please shed a little more light on this subject? Also what advice or suggestions would you like to share with the newbie writers or bloggers?
Sam: Reciprocity is the mutual process of giving and consequently gaining something back (in any form).
This is the same in blogging, Social Media, business and life in general…
However: Giving to give WITHOUT expecting anything in return is the best way to succeed. This is one of the key behaviors I have expressed to build my business and gain customers.
In blogging terms, never just reach out to people and ask them to share your material, or do you a favour, or send you business…
Why should they?
Never expect anything from anybody. And if you ask them for something, ensure you’ve provided adequate value first!!
(That doesn’t mean retweet and then straight after ask them for the same).
Put yourself in the recipient’s shoes. How would you feel..?
Provide all the value you can. You’ll find great surprises begin to come your way … Without the need to make any requests.
You will soon generate widespread love and retain your customers at the same time.
Ultimately: Just be real and be human.
Phil: One last question, Sam: Do you have any other interests or hobbies apart from your routine job?
Sam: Marketing, people, and psychology are massive interests! I love helping others. But I do also really enjoy driving, wildlife and conspiracy theories
How’s that for a mix!?
Aside from the many connections I make each day, the family is important to me — I stay close to them. We share our experiences and spark lots of wonderful (and humorous) conversations together!
Humour plays a huge part in my life. Never take anything too seriously.
Sam: Phil, it’s an absolute pleasure. If this inspires just one of your readers, I shall be over the moon! :-)
Thanks for being so supportive to all — I’m glad we met in this exciting digital world of blogging!