Last updated on February 26, 2020
Building a website for your business can help boost your online presence and sales. You can make your business appear professional, and it proves to customers that you are real.
You can build your website the way you wanted it to be, but the greatest challenge is how to grow it.
Bringing organic traffic to a website is a challenge most business owners encounter, especially now, when there is a lot of competition, and Google’s algorithm keeps changing. The only choice is to put up for paid ads to get traffic to your site. But, of course, some businesses don’t want to spend much money to boost their traffic.
So, is it possible to gain traffic to your website without spending a dime?
You can absolutely increase your website’s traffic without spending money. All you have to do is follow the steps mentioned in this article. In no time, you’ll be having lots of visitors to your website, and you can now turn them to paying customers.
But remember that this is not an instant success. It will take time to boost the traffic to your website.
Here are 12 ways to increase your website traffic this 2020.
The first thing when starting a website is to use keywords to drive some traffic to it. You can use keywords related to your products and niche to make it specific.
There are tools available in the market that will show you the best keyword that will help drive traffic to your site.
However, not all keywords with high search volume will be able to bring attention to your site. It’s because many websites are using it, and competing with larger companies for the keyword would be difficult.
The best thing to do is to use keywords not only related to your website’s niche, product, and blog post but with a small search volume. These keywords will bring you a small amount of traffic, but they are definite customers.
OPTIMIZE FOR SEARCH ENGINES
Although optimizing your website for search engine is challenging, it is crucial to focus on it. Make sure that you follow Google’s guidelines to make your website search-friendly.
Some of the things you have to focus on when making your website search-engine-friendly:
- On-page SEO
- Internal links
- External links
- Local SEO
- Speed of your website
- Voice search
- Mobile devices- friendly
- Work on backlinks
- Create excellent and valuable content
- Aim for Google’s Featured Snippet by answering common questions
- Use long-tail keywords
- Web design
START A PODCAST
Podcast is starting to become popular once again. In the US, 32% of people listen to a podcast in a month. It becomes a pastime for people when driving home or when doing certain activities.
Staring your podcast can expose your brand to more visitors. When they hear your podcasts, chances are, they’ll visit your website and support your business.
You can also convert your podcast content into a text format and embed your podcast into it. This content will also drive traffic to your website.
Guest posting is building backlinks for your website. You have to reach out to websites or blogs that are similar to your niche, but not a direct competitor.
If approved, you can create content for their website and add a link to some of your products. You can gain traffic from this process.
INCREASE YOUR WEBSITE TRAFFIC BY USING SOCIAL MEDIA
Social media is one of the most popular tools used by marketing experts to generate traffic to their clients’ websites. However, social media is an exhausting platform, with hundreds of thousand businesses trying to promote their brand. It doesn’t mean you can’t use social media for your business. In fact, despite the competitive market, social media is still encouraged to be used.
There are various social media platforms you can try for your company.
The platform you use must depend on what your business needs. It also depends on your target customers. If your customers are businesses, you can use LinkedIn. Meanwhile, if the Millenials are your target customers, getting your hands on social media platforms such as Instagram, Facebook, and Twitter would be efficient.
However, you should also take note that social media marketing also has some steps you need to follow if you want to get more engagement. The more engagement you get, the more chances of driving traffic to your online store.
Utilize every feature of social media as you can. Share videos, create live videos, post polls, conduct surveys, and take advantage of social media stories.
TRY EMAIL MARKETING
Social media is not the only effective platform to gain traffic for your website. Even marketing strategies like email marketing can help. It may seem that email marketing is an obsolete technique, but it is an effective method. Among all of the marketing strategies, email marketing has the highest return on investment.
When you have started your website, make sure to create an email list. Grow your email list so you can drive more traffic to your site. The more traffic you have, the more Google will reward you by moving you up on the search engine.
Remember though, make things personal for your customers or subscribers.
INCLUDE VIDEOS TO INCREASE YOUR WEBSITE TRAFFIC
Video is the most popular media viewed by millions of people online. If you want to drive more traffic to your website and decrease your bounce rate, using videos will help.
You can create videos for your social media platforms and websites. Videos will make people stay on your site for a long time. The longer they stay, the more Google rewards you back. Your website will increase in ranking, which in return, can increase your website’s exposure and traffic.
HOST A GIVEAWAY
People like contests or giveaways and businesses can benefit from this. Use your social media and email platforms to announce your giveaways or contests. Allow social sharing of your giveaway content to increase your website’s traffic.
Your audiences will enjoy creative content like this, and they are more likely to refer your brand or become a loyal customer.
ENGAGE WITH YOUR AUDIENCE AND CUSTOMERS
Yet another way to increase your website traffic is .first, always engage with your audience by answering questions, replying to comments, and liking their comments. Engaging with your followers will make you seem more as a caring and thoughtful brand that people want to subscribe to and come back for more.
Second, after your customer purchased an item from you, this doesn’t mean the end of your relationship with them. You need to stay in contact with your customers by reminding them to subscribe to your email list. It will encourage repeat purchase and long-term traffic for your website. Also, your brand could even be recommended to others.
SPY ON YOUR COMPETITORS
If you want to know how your competitors are getting ahead of the game, you can spy on them. There are tools created for digital marketers that will show what keywords and how your competitors are doing.
You can use their strategies to come up with your own and make other aspects of it better than theirs.
COLLABORATE WITH OTHER BRANDS
Some businesses don’t require payment, so if you want, you can work with them. They can mention your brand, and you can return the favor by doing the same.
Work with brands that are in line or closely related to your niche.
If you want to increase your website traffic quickly, the best way to do it is by investing in paid ads.
- Influencer marketing: It is done by hiring an influencer, a famous person on social media, to promote your brand. Reaching out to influencers can help in your link building strategy. Work with someone in your niche.
- Google ads: Google ads utilizes the pay-per-click method. When you bid for the appropriate keyword for your website, you’ll be able to get more clicks that are possible customers. Google ads are the ones that appear on top of the featured snippet.
- Social media ads: You can also advertise via social media. Facebook, Instagram, YouTube, and almost all social media platforms nowadays allow businesses to boost their brand with their paid ads.
Whether you have some budget for advertising your business, or you don’t, you can use the strategies mentioned above to increase your website’s traffic. But when promoting your brand, always remember who your target audiences are and focus on how you can bring them to your website and turn them to your paying customers.
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