How To Build Brand Advocacy Using Instagram In 2021 And Beyond
You have shared a great story or post on Instagram and expect to receive a vast engagement and more interaction for your post, but the content misses everything badly.
Don’t be disappointed. Engagement loss happens if you don’t handle an Instagram strategy properly. So, you want to implement ways to boost your fan’s engagement and make them more engaged. Let’s go from the basics.
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Instagram Engagement
Instagram engagement refers to the interactions that you get in your post. A simple instance of the people’s attention in the comments and likes that your content is receiving. Shares are another part of the engagement that every Instagram user follows your profile and engages with what you upload.
In simple words, engagement is the interaction that your fans do with your post.
The most straightforward formula for calculating your engagement rate is dividing your entire comments and likes count by the total number of fans. Then, multiply the number by 100 to get your engagement rate percentage.
Why Do IE(Instagram Engagement) Matters?
If you implement the engagement strategy on Instagram, then your success rate will increase effectively. Also, engagement works result in new opportunities and marketing ideas.
So, what tactics and strategies could help you gain Instagram engagement? Let’s move on.
Ten Tactics To Boost Engagement On Instagram
Be Active In Your Story Section
The story section of Instagram increases your engagement promptly. First, you want to analyze the story feature’s effectiveness to attract your audience engagement. For instance, the Instagram story provides you to conduct Q&A, take quizzes, and ask questions. You could use every option to bring trustable content that gets you closer to your audience. Instead of uploading a feed post and waiting for comments; you could use the poll option to know your product feedback.
Encourage UGC
Understand your fans’ needy things(what they need from you) to boost your Instagram engagements. Uploading posts without your fan’s favorite parts leads to more minor engagements.
A great way to interpret your fans’ posting strategy is to ask them to bring their unique content depending on your service or product. UGC(User Generated Content) is more famous on Instagram since its launch. Whether it is your product promotion, a hashtag, or a contest, you ask your fans to bring their creativity, depending on your post. This way, you can gain a vast engagement rate that takes you high on the platform.
Connect With Influencers
Use an influencer marketing strategy on the platform to gain your audience base. Connecting with influencers expands your reach and also massive engagement. And also, you don’t need to bring a celebrity to gain more visibility and engagement.
Do the research and get the right influencer for your campaigns. Mostly grab micro-influencers who accept to collaborate with you. Researching is the must process to find the right one for your brand marketing, and also, there are many online free tools to find out the best influencers in your niche.
Collaborating with influencers and bringing your product video content in reels gains more reels views on Instagram and increases conversion rate from more target audience. Providing your profile to your influencer(Takeover) is a great tactic to grab a new audience to identify your profile, and it helps them interact with your posts.
Provide Giveaways
Every person likes posts and offerings, which is the main reason for giveaways to become more famous on the platform. Most businesses provide giveaways when they launch new products or celebrate their victories.
Bring up a small engagement strategy if you are ready with giveaways. Provide precise info and bring it more ease for your audience to join; thus, it majestically increases your engagement rate.
For instance, you could conduct a giveaway and encourage the audience to follow and comment on your posts, tagging their friend circles. Here, you can utilize the Instagram story section and UGC(User Generated Contents) for giveaways to increase your creativity.
Being Creative In Your Posts
Creativity wins and always matters on the platform. Just think about uploading the posts in the same theme continuously. Naturally, your fans would get bored with your posts, and it drops your engagement rate.
You should always stay at the top to reach a vast audience and develop your engagement rate. It is crucial to practice the latest viral topics among the heavy competition to give high engaging content.
For instance, adding some animated posts to your primary feed is the perfect way to catch the attention of your target audience and bring them to interact with it.
Use Some Data To Accept Your Decisions
The perfect way to get the exact content for your fans is to research and study. You could begin with many assumptions, but you need to test every hypothesis to conclude what is working and not for your business.
Begin with A/B testing, which is a famous tip about how to gain Instagram engagement. Try out with various captions, themes, and multiple types of content. Analyze the analytics tool well and gather more data to effectively evaluate your success and maintain your upcoming campaigns’ best strategies.
Conduct Live Streams
Video posts bring more engagement. Also, Instagram live streaming could be more engaging. Hosting live streams on the platform is a straightforward process. But don’t work on the live streaming feature without a proper plan.
The perfect way to increase your engagement is to acquire the right theme plan and your live stream’s structure. Here are a few ideas:
- Bring your teammates to share about your industry culture.
- Enjoy a crucial day with a live stream.
- Conduct an interview
Ensure that you announce your live stream previously so that your fans get ready to connect with you on the live stream.
Bring The Hashtag Challenges
Hashtag challenges are the most significant trend on Instagram. Most of the individual profiles and brands participate in the hashtag challenge. It is nothing but someone calls up a hashtag challenge such as #10K challenge, #lipfun, etc.
They nominate their friend circles for the hashtag challenge and ask them to tag their best friends to participate in the hashtag challenge campaign. Thus the way the hashtag becomes viral, and every person tags new people.
From the view of the brand, it is a better technique to be entertaining and more engaging when coming up with your unique branded hashtags.
Pick The Magnificent Content
As said earlier, engagement metrics change on the platform. It’s won’t worth it to count the comments and likes that your post gets. If your fans save your post, then they find interest in getting your posts in the future again. Your posts should be in an encouraging way to bring your fans to save your content.
Develop Your Community
The final tip is about the hard run. You want to develop your community if you need to increase your engagement. As you are growing new fans, it is crucial to bring a strong relationship with new fans to keep them more interested in your posts. They need to enjoy your content rather than liking and commenting.
If they interact more with your content, then there are many chances to showcase your content on their main feed. Bring up the post that is relevant and appealing to them. Grab them to your strategy via UGC. Ask various questions through your Instagram stories.
There are multiple ways to develop your community. Thus, consistency is a significant key to great success.
Build Brand Advocacy Using Instagram In 2021: Conclusion Every person needs an active profile on the platform. And also, there are multiple tactics to attain it. Always remember there is no skyrocket strategy to gain your engagement in a day, even if you want to accept your posts’ failures to achieve your results.
Last but not least, if you spend more time analyzing your fans and their interests, it is easier to work up with content that they engage more.
Author Bio: Mary Kyle is a content developer and marketing manager who works at Snaphappen.
She has written more trending articles on social media and has a handful of experience in delivering engaging content.
Disclaimer: This is a guest contribution to Philipscom Associates. The tips tricks, strategies, suggestions, recommendations, etc. mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This
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In fact, Instagram is a great tool to publicize services, especially for lawyers and doctors. Thanks for the article!!