Does Social Media Help With Online Casino Player Retention?
Most people are active on one social media platform or another these days, a lot is regularly active on numerous. With a number of people that can be targeted through social media platforms such as Twitter, Facebook, and Instagram, it has seen a sharp rise in the amount of advertising and marketing taking place in these places. It makes sense, after all, companies want their advertisements and offers to be seen by as many people as possible. Casinos are no different, with most reputable operators like Unibet, being active in this arena.
Social media has seen a rapid growth in the amount of people signing up to online casino and betting sites and this is through social media marketing campaigns primarily.
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You will regularly see sign up offers and other incentives designed to attract new customers to sign up to online casino sites. Once they have signed up though it’s important for a company to retain the custom, otherwise they will be having a lot of new players but not many will remain and be loyal. This would be disastrous for an online casino and could see it fold pretty quickly. So the question is, can social media help with online casino player retention? Or is it just good for attracting new players?
Social Media can Play a Big Role in Online Casino Player Retention
In short, social media can help massively. First of all, social media is a great way for companies to keep current clients up to date with the latest offers; everyone loves a bonus, especially if one is going to get something for free. It also allows customers to stay up to date with other things such as new games and new services or functionality being added. If they’re being regularly reminded of all the latest promotions and see that things are being kept fresh and updated then they’ll be more likely to come back.
Social media also allows customers to interact with a company, with real people. This is hugely important for some and a great selling point, especially when it comes to the online sector. Customers can ask questions and also post feedback and when they get a response; it strengthens the relationship between the two parties, especially in terms of trust. With many casinos and betting companies employing people to run their social media accounts, this is definitely a great way to retain custom, through interaction.
People are quickly drawn to well-designed pictures and top draw videos on social media. These sorts of things are more eye catching than a 140 character update on Twitter or a Facebook post. If the pictures really stand out, they will immediately draw people’s attention, if the videos are slick and edited well, it will have the same result. It will keep people interested and they will see that there has been effort put into these areas. This will also encourage customers to stick with a company rather than look elsewhere, potentially switching to a rival.
So, social media can definitely help with online casino player retention, when it’s done properly and effectively. If it’s not utilized correctly, people will quickly lose interest and therefore customer numbers will dwindle. However, when it’s done right, those new customers will continue to be engaged and those already there will stay put too.
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This post is a Guest Contribution by the well-known author, reviewer and freelance writer, Ryan. The opinion, views expressed here are of his own, not those of Philipscom.
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