Last updated on September 14, 2017
Online presence of a business is now paramount if you have to get success. There are billions of websites and you must be wondering how is this going to help you in your business? Yes, SEO is a vital part of any online business, in this Guest contribution Lauren McLaren, a SEO strategist from Australia, shares 5 important SEO Tips. Read on…
Dear Philipscom readers, Happy to be here again with few SEO Tips. Well, before going to anything else. I want to ask one simple question, do you love cookies for free? I don’t think you’re going to say no to that, no one will. Same happens with the websites and yet you reject all the free organic traffic which might happen to fall off the search engines.
I am offering you five simple SEO tips that will cater all the traffic needs of your business website. Search Engine Optimization allows your website to be visible on the search results. How does this happen, just a foreplay of strategizing keywords in your website.
SEO is not a simple concept to be covered in one line. Ok, let’s get started and see what are those five tips which can help you to enhance your website on the Search Engine Result Pages.
SEO Tips # 1: Optimize the most visited page of your website.
Everyone keeps their homepage like their babies. Pampered with design and effort. And everyone should because that is the first place you will be expecting your viewers to visit. We all know the logic of the first impression, right? But do you think it through? How will these visitors find you on the Search engine result pages?
You need to optimize your not just homepage, but also those pages which are mostly visited by your visitors. You will get all the information simply via Google Analytics. You need to make all those pages optimized with your primary keywords to get these pages on the search list of the search engines such as Google or Bing.
In the content of the homepage use the primary keyword for 2-3 times at max. Do not overuse the primary keywords. I call them as the SEO signals. These are good enough to let the search engine know your website’s relevancy if someone types those keywords in the search engine console.
SEO Tips #2: Make use of your keywords in the page title and meta description.
Now, when you inserted primary keywords in the content of the most visited pages. Now, it is time to again go for those pages and make use of keywords in these elements of your pages,
- Page Title.
- Meta Description.
- H1 Heading.
This will ensure that when the search engine bots crawl your website then they find these and rank your website properly for those set of keywords.
This is not just on your homepage or most visited pages. It is for every page of your website. This will keep your website SEO enhanced and your organic free traffic will increase.
SEO Tips #3: Make use of Internal Linking.
When everyone is running towards all the hard works such as guest blogging, external linking, social media campaigning and etc, you can drop these for a while and try to finish out some easy steps. These easy steps include linking your pages with each other.
For instance, you might want to consider linking all your pages to your homepage. This internal linking has a huge potential of making your website SEO enhanced. The top search engine Google also reward websites with better internal linking.
If you have a blog section, then it is very wise to interlink all the post to enhance your SERP ranking (Search Engine Result Page). Leverage internal linking via your blog posts and you’ll see directly from the analytics that how productive this technique is for enhancing your website’s SEO ranking.
SEO Tips #4: Make sure to use Primary keywords in navigation and menu option.
Menu and Navigation options are very left out options when it comes to optimization. I don’t understand why people leave these two musketeers unnoticed? They are on every page of your website. Then why not use a primary keyword in navigation and menu option. This will give your website an extra mojo of SEO enhancement.
Menu and navigation can easily lead your visitor to the Call To Action page which can increase your conversion rate as well. The keyword in the menu will lead the visitor right to its destination. And believe it or not, user easiness is the surplus factor and will enhance your rankings in the search engine. Usage of the keyword in the menu and navigation will also help the crawlers which are why your website’s SEO will enhance.
SEO Tips #5: Make your Content easy to share.
Now, you have created an astounding content which is worthy to get shared in social media such as Facebook, Twitter etc. Your visitor will share it only if they have the option or else they will not bother to search for the link to share. To create value added content you must know the best blogging tips for beginners.
In addition to that, social sharing increases the SEO rankings automatically. So, provide your visitors an option to share your content on social media. This will make your website more SEO enhanced than ever.
Wrapping it up
So, these are the simplest SEO steps that can give your website a quantum leap over your competitors. SEO is important when it comes to content strategy. Allow me to repeat myself,
- Optimize the most visited page of your website.
- Make use of your keywords in the page title and meta description.
- Link your pages with each other.
- Make sure to use Primary keywords in navigation and menu option.
- Make your Content easy to share.
I hope you like the post. Did I miss something? Let me know through the comments. Thanks for your time. Have a good one.
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