The Best Techniques To Turn Your Blog Into A Business

Best Techniques

What are the best techniques to turn your blog into a business?
That’s indeed a good question to be answered, and bloggers will like to know an answer to this question.
Blogs have a lot going for them in terms of building trust and making sales.
In this post, I am presenting some of the best techniques or ideas about, how to get your blog-up as a business and run profitably.

Technique # 1 Passion for the topic

There is a concept in the blogging community about the best way to manage a blog and turn it into a thriving business. The concept is nothing but “Monetize on Passion”. (Thanks to Ryan Biddulph for popularising this concept). What this means is that blogs do not always become a money making business overnight. You really need to find your passion and keep blogging about it, and writing and posting about it as often as possible. No need to emphasize that you need to create high-quality content which is unique.

The Best Techniques To Turn Your Blog Into A Business via @pvariel Click To Tweet

#Building Your Blogging Community

• Invite your visitors to become a Member of your blog by offering them free tips about niche topics weekly or monthly.

The idea is to reach out and promote other bloggers, so that they, in turn, will post comments, share and promote your blog.

# 2. Affiliate Marketing.

Image Credit: forbes.com

You can start out as an affiliate marketer by simply allowing advertisements to be displayed on your blog. Use banners or in-text links to affiliate products.
• You’ll earn a commission for each customer who purchases a product by clicking through on one of your ads. Be sure that the ads you give space to match the tone of your blog.
• If you have lots of visitors to your blog, sales through the affiliate links on your page can become a passive income stream.
• Expand your blog by writing articles or posting videos that describe the products that you are selling through affiliate marketing.

• Though it is one of the best techniques in making your blog into a business, there are some common myths about affiliate marketing which you need to know.

• Look around the internet to find affiliate marketing websites/companies that pay per-action rather than pre-sale only.

•  Also, check out more such websites which are using affiliate marketing for making money  online

# 3. Advertising Networks

Once your blog starts to grow with a bigger audience, it makes sense to sign up to an advertising network.
Google AdSense is easy to install, and Google will not insist on super-high traffic rates before permitting you to install AdSense.

• If you have lots of visitors to your blog, sales through the ads on your page can become a passive income stream. Read through the AdSense Terms and conditions before applying.
• Pay Per Click and Cost Per Thousand clicks are good income streams.
• Some good advice about ad networks is- don’t put too many ads on your blog. It might give your blog a cheap look and the visitors won’t come back
• If you really want to join an ad network, www.blogads.com is one among them.

#4. Creating and Selling Your Own Products

Selling information products through your blog (does that in his blog) is one of the best ways for a blogger to make an income.  The renowned travel blogger Ryan Biddulph is one of the best examples to this.
• Gain more authority for your blog by writing e-books.
• Develop your reputation as an expert in your niche by creating informative tutorials.
• Build on the relationship with your visitors by setting up a question and answer page.
• Running a contest is another great marketing idea because people love to win prizes
• Increase the content of your blog by promoting your information products with specials and discounts.

#5. The Sales Page

The products that you sell on your blog are not limited to information products. If the are other products, you wish to sell you will need a sales page. Creating a Sales Page is a good way to create a landing page for your blog that visitors may click on through social media or an advertisement.

• Descriptions and photos of the products you wish to sell.
•Positive reviews, Comments, Likes and other feedback.
• Special features regarding the product you are selling. For example, Is your product on sale or a one-of-a-kind product? Is this a never-to-be-repeated offer? Include these details on your sales page.
•Sincere and convincing testimonials
•A money-back guarantee.
•A payment page must also include a method of payment- Add a “Buy Now” button to your blog by creating a PayPal business account. Fees apply to sales through PayPal which vary from country to country. Fees to PayPal also vary according to the amount of money you are making from your blog.

# Selling A Service Through Your Blog

Selling your own services on your blog is another way of monetizing your blog. Bloggers can sell services from the skills in which they have developed their expertise.

• Writing and Blogging.
• Developing a Blog.
• Editing.
• Coaching.
• Consultancy.
• Mentoring

Selling your services is a good method of increasing your reputation as an authority, developing your skills and of promoting your blog.

#Sponsorship for Bloggers.

Approaching on- or offline businesses to sponsor your blog is a good monetization strategy. Attracting sponsorship is a great way to promote your blog.
• Make sure that your sponsor’s business or products match your audience’s interest in your blog.
• Offer to sponsor their business or blog as a quid pro quo.
• Attract paid sponsorship for annual or month-long sponsorships.
• Attract sponsorship for special events on your blog.

#Social Media Is Another Best Techniques

Search engine ranking spiders will rate you higher if you have a good social media profile. To start building a community on a social media site
• Place social sharing buttons on your blog.
• Do some research first, so that you can find the right potential community.
• Join social media groups yourself and get into discussions about topics that are relevant to your blog.
• Respond to all enquiries in a personal way.
• Send a message to thank social media followers who like or share your content.
• Reach out to influential people and through influencers.
• Send posts to specific sites, and you will get targeted traffic in return.
• Share and promote other’s posts.
• Conduct quick surveys to find out what your community is thinking.
• Once you’ve found a community on social media, keep them in the loop and maintain good quality contact with your community.
• Follow someone on Twitter. Make it easier to send your posts to twitter by installing an auto-feed button.
• Publish a List on Twitter which showcases people who you admire or who have contributed some valuable insights in your niche.
Developing a social media campaign to support your blog may be time-consuming, but it will have good results.

#Creating a Content / Editorial Calendar

This is a great method for developing new ideas for blog posts. The first step in creating an editorial calendar is to clearly define the goals you have set yourself to achieve through maintaining a blog. By creating a Content Calendar, you will be able to avoid moments when you feel that you have no ideas for your blog. There are lots of Content Calendar templates and tools on the internet.

• Once you have outlined five or more goals, write a list of ideas for blogs that will move you closer to those goals. Have fun with what you are doing as not all goals need to be deadly serious.
• Try to list as many ideas as you can, even as many as forty to one hundred ideas. Brainstorm ideas in an informal way.
• Save all of these ideas so that you can develop them later.
• You may not add really epic new content to your blog every day, but by referring to your Content Calendar, you will be able to plan ahead and release excellent content at the right moment.

#Building an Email List Is One of the Best Techniques

Once your blog has started to make money for you, it’s a good idea to build a list of emails which will help you to keep in touch with your members or visitors in a personal way. Use a free email marketing service to help create your list. Move to a paid email marketing service when your blog grows even bigger.
• Send newsletters to the people on your email list.
• Send the members of your email list a reminder when you are posting epic new material on your blog.
• Sending a newsletter is a great way to keep your visitors coming back to your blog.

#Analytics for Bloggers

Bloggers need to read the data and stats about their blog just as much as any big business.

Implement an analytics program to keep track of such information as-
• The number of visitors to your blog every day or every month.
• Are these returning visitors or new visitors.
• What the bounce rate is.
• The average amount of time that visitors spend on your blog.
• How many pages on your blog your visitors will go to read more content.
• The demographics of visitors to your blog, in terms of which social media site they are using. Which part of your blog your visitors click on most often.This list could be much longer. Once you have installed the code for an analytic tool on your blog, you will be privy to lots of statistics and data. Once you learn to understand the stats, you will know how to improve, update or redesign your blog. Check out the best analytics tools on the internet and don’t overlook Google Analytics.

#Always Back Up Your Blog.

Image Credit: BloggingLove

There are many reasons why you should back-up your blog. Among these are-
• In case of hacking. Hackers may hack into your valuable email list.
• Problems with your blog hosting company.
• An attack from a virus.
• A self-made error.
Check around on the internet to find the backup software that suits your needs and back your blog up every day, without forgetting to save as you go.

# Optimize your Blog for SEO

You must make sure that your blog is optimized for SEO. Now that you are earning an income from your blog, search engines have probably already recognized it. Adding an SEO such as SEO by Yoast will dramatically increase your chances of good SERP ratings. Optimize your blog by-
• Knowing the keywords for your blog topic by topic.
• Use your top 10 keywords in the most visible places on your blog. Titles, first lines, meta tags and paragraph headings if you use them are the eye-catching places to put your keywords.
• Include links to any material that you use a reference in a blog. It’s good online etiquette to do this. You may be able to develop some good backlinks through this protocol.
• Use your keywords in rich snippets.
• Develop a site map for your blog.

#What to Do as Your Blog Continues to Grow.

Although making a fortune as a blogger is not easy, if you work at it, you will increase the income that you earn from your blog. Once you start earning a full-time income from your blog, you can be classified as an entrepreneur.
There are a few things that you will need to change once you reach this stellar level.

• If your customers need to pay for any of your products or services using a credit card, you will need to update your payment methods from a simple PayPal “Buy Now” button. You may need to create a merchant account so that you can conduct e-commerce and process credit cards.

• Make sure that your security is very good. Once you start to process credit cards and their details, this is extremely important.

Blogging can take you a long way. As your blog grows, keep up to date by reading all the other good blogs in your niche. This will keep you inspired and show that your bog can take you still further than it already has.

Don’t forget that posting a fresh, interesting and quality blog post at least once a week is a must for your success.

I would like to hear from you your experiences in this field.  Share your views in the comment box below.

Thanks, Bro. Phil for the space given me to share this post for your readers.  I appreciate your open mind.  May you have a great time of sharing and caring in the days ahead.

With kind regards,

~ Reji Stephenson

All images are from Pixabay unless otherwise mentioned.

About The Guest Author:

Reji Stephenson is a digital marketing blogger, an NRI based in U.K. He being a post graduate in digital marketing likes to write mostly about digital marketing, blogging, and social media through his blog “DitigtalDimension4You” and various other blogs. You can reach him via his social media: Twitter, Facebook, Google+

 

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by Philip Verghese 'Ariel'

A Multilingual Freelance Writer, Editor, Blogger, Roundup Expert, Translator, Internet Marketer And A Social Campaigner. Manages different sites in English as well as in Malayalam. Born And Brought Up In Kerala. Now Based At Secunderabad, Telangana, India. Can Reach At: philipscom55(@)Gmail [.] Com twitter: @PVAriel Skype Philva6

56 comments

      1. Hi Reji,

        Great post. It’s my first comment on Philip’s blog and I’m really liking the stuff 🙂

        81% of blogs never make even $100.. the #1 reason is, they don’t treat their blog as a business. They rather treat it as fun, hobby etc. Yes, there’s nothing wrong in blogging for fun but when you’re really serious about turning your blog into a money making machine, you should treat it as a business.

        That’s when you will start investing money (on hosting, domain, email marketing tools etc) instead of getting a free theme or hosting. It takes money to make money online.

        I’m a full-time blogger for 6 years now and I’ve consulted with hundreds of newbies to turn their blogs into profitable and the #1 thing I realised is, successful bloggers turn their ideas into execution really quickly (instead of waiting for a perfect day!).

        Thanks Philip for hosting Reji..
        Rahul Kuntala recently posted…How to Make Money With A Brand New Blog: The Ultimate Beginner’s GuideMy Profile

  1. Hi

    Philip Sir,

    Thank you very much for giving me the opportunity to write this guest post in your blog. Hoping to share more guest posts in future.

    Have a great time of blogging and sharing valuable content through your blog.

    Reji Stephenson

    1. Hi Reji,
      It is indeed a great previlege to have you on my pages once again.
      I appreciate your enthusiasm to share your knowledge with the fellow beings.
      Keep up the good work.
      Yes, looking forward to having more business relationship with you.
      Have a great September ahead.
      Keep in touch.
      Best Regards
      ~ Philip

  2. Hi Reji,
    It’s good to see you here you on philpscom. And surely the title of the post is awesome, I was attracted to read the post.
    And the points you have shared, I almost practice those but was able to learn some new things.
    Thanks for the great share.
    Have a good week ahead.

    1. Hi Robin,

      Thank you very much for your encouraging words and glad that you liked the title of the post.
      Also, happy to note that the post was useful for you. Looking forward to have more interactions
      in future too. Have a great time blogging.

      Thanks once again

      Reji Stephenson

  3. Hello Reji,

    Nice to see you here on Philip’s space 🙂

    Great tips over here. Indeed every one wants that their blog should blast out big and they can be their own boss and start
    making lot of monye through this Sounds easy but not that easy too, I have seen many bloggers who starts to become a
    full time bloggers and end up in no, where after some time. Reason is they do not take it passionately, as you said Ryan
    does his magic by sharing his fun and experience and putting that to resemble how one should blog.

    As I am new in this field, so plans like affiliate or running Adsense could be to early for me, but making my blog in limelight
    could be done by social media. Commenting on top blogs, sharing their content on social media has get me back a good deal
    and attention from the top bloggers.

    E-mail list is something more effective way to establish a good relationship with our customers. They love to get pinged
    personally if there is something new we are offering.

    Thanks for the share.

    Shantanu.
    Shantanu Sinha recently posted…How to Build Your Audience Before a Product LaunchMy Profile

    1. Hi Shantanu,
      Glad to see you here again!
      Yes, I fully agree with you that many with much enthusiasm enter into this field and fail miserably and go back or give up immediately, for such people this is not at all advisable. Sure, one needs to have a passion and conviction to do the things diligently. It requires a lot of patience, in fact, it is a tiresome activity and needs consistency.
      Thanks for your value added comment.
      Keep visiting
      May you have a great and profitable week ahead.
      Best
      ~ Philip

  4. Hi Sir,

    I would like to thank for this informative article. After reading this blog post, I could pick a lot of new information for my further writing and monetization. Keep write and share more such articles.

  5. Hey Reji and Philip,

    Turning your blog into a business needs a lot more than just writing the content and sharing it. People get it confused with any other business.

    Selling your services and products is always the best thing you can do. No one denies the power of the affiliate marketing.

    Thanks for mentioning BloggingLove.

    Have a great week ahead.
    ~Ravi

    1. Hi Ravi,

      Thanks for the visit and your valuable insights. Yes, I agree with you that people get confused with offline business. Infact, only a very few percentage of people around the globe have clue about business side of blogging. I can say that it is only those who are professionals in the blogging field know the business part of blogging.

      Thanks again

      Reji Stephenson
      Reji Stephenson recently posted…How to strart a drop shipping business onlineMy Profile

    1. Hey, Suman thanks for your maiden visit here. I appreciate your time. nice to know that you are following some of them and will try the other tips mentioned in it, hope you will come back and share your results.
      Keep visiting
      Have a good day

  6. Hi Reji,

    Blogging is itself a business, yet most of the bloggers do not follow the way that can turn them into full-time professional bloggers. Passion is the key feature of all the A-list bloggers.

    1. Hi Gaurav,

      Thanks for your visit and the comment.

      Yes, Blogging itself is a business but there are so many people who run blog because of their passion for writing or some other interest like photography,poetry,etc. Ofcourse your passsion in the subject can be transformed into a business.

      Thanks once again

      Reji Stephenson
      Reji Stephenson recently posted…Top 30 ways to make money onlineMy Profile

    2. Hi Gaurav,
      Thank you so much for your continued support to these pages.
      Yes, indeed #passion is the key here, one should have this otherwise do not enter into it! That’s it!
      Keep sharing
      Have a good and profitable time ahead
      best
      Philip

  7. Hey Philip! It was so nice meeting Reji Stephenson here on your blog today and boy did he do a fantastic job with this post! I loved all the techniques!!

    Thanks for sharing fella’s
    Chery :))

  8. Such an informative blog post and I know I will have to read it more than once to take it all in – but I have just made my first product for my blog, my first book and I am so excited about it

  9. Thanks, Philips and Reji for another great contribution.
    Your tips are really valuable and effective.I was looking something like this to start a new blog of mine.Thanks for your guidance.This is working splendidly for me.

    1. Hi Saurabh,

      Thank you for your presence and your opinion about affiliate marketing. I am of the opinion that different monetising strategies work better for different niche and the type of blog. A travel blogger may earn commission for making some travel arrgangements but a tech blogger may depend more on Adsense or sponsored reviews. So, it will not be same for all the type of blogs.

      Thanks once again Saurabh for your visit and the comment.

      Best regards

      Reji Stephenson
      Reji Stephenson recently posted…Ryan Biddulph revealing his success secrets as an online influencerMy Profile

    1. Hi Janice
      What a joy to hear that you this post won the “Inspire Me Monday”
      Thanks a lot for the kind selection and the shout out here as well there!! We will shout out too!
      Have a wonderful week ahead and great link Parties ahead.
      BEst
      ~ Philip

    1. Hi Lesly,
      It is a great joy to see you here again!
      I am so glad that you enjoyed reading this post.
      Monitization is an important part in blogging but, many just neglect this part soon!
      Thanks for your valuable time here
      Have a good day
      Keep sharing
      BEst
      ~ Philip

  10. Hi Philip Verghese.

    Very beautifully defined article.
    Every blogger have to follow the same if you really
    want to Succeed in your blogging career.
    Thanks for the post.

  11. Hi Phillip and Reji,

    Thanks for the shout outs above and for the inspired post.

    All those streams rock.

    Of course you know, passion is #1 in my eBook. Gotta have the love to fuel your journey because when things get tough, and the profits appear to disappear, you need something to fall back on, some energy, that keeps you going. Enter your passion. It literally fuels you, keeps you moving forward.

    Thanks for sharing.

    Ryan

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