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20 Workable Steps to Become A Social Media Influencer

Posted in Blogging, Guest Post, and Social media

Last updated on January 3, 2019

Last updated on January 3, 2019.

Vital Steps to Become A Social Media Influencer – Guest Post

Hi All Philipscom Readers,

I am so glad to introduce yet another young blogger and marketing expert from the world of internet. Philipscom’s today’s guest is Abhishek Jain, founder, and CEO of Rusty  A blog dedicated to the service of the upcoming new bloggers.  He writes on various subjects related to blogging, marketing, and other SEO related issues.  

He is also an expert speaker on these subjects.  In this guest post, he writes about the need of being a social media influencer. 

He brings out 20 tips in this regard to be an expert or a leading activist in the overflowing world of social media.  

These twenty points are very vital for a blogger to be a social media influencer to go with the trend. 

He writes, read on...

How to be a social media influencer on top social sites?

It is a well-known fact that any business flourishes when there are a huge number of people associated with it. And to grow in today’s world, one need is to be socially admired or appreciated.  The number of applauds, the more is the probability is to be recognized openly. And no doubt the recognition from the public is indeed a road to success in any trade.

Thus, no matter how efficient or disorganized you are, no matter how hard or negligible you work, no matter if you are a part of a startup or a full-fledged production, people are always going to gossip about or accolade you on the social media. And to be on the public charts for any reason, oh Yeah, it sounds good..!!!

How to be a leading activist on the top social sites? Abhishek Jain of #RustyBlogger writes few tips on #Philipsocm Share on X

But what are the foolproof means to always be amongst the socially identifiable, to go ahead of the masses and spread one’s magic, to be someone who everyone looks forward to…  To be on one such level, one needs a maximum number of cliques but hardly ever finds the right way to be socially notified. This is the reason why there is a great need for social media advertising for  small business.

Here are some of the ways to righteously increase your presence on social media to be a social media influencer:

1.  Observe where your competitors are most active:

There being an end number of social sites today, one needs to prioritize where one wants to advertise the most. Facebook, Instagram, Twitter, LinkedIn, Pinterest are some of the top social gateways. But participating actively in all of them is a bit tricky. So one needs to recognize where to publicize the most. One can keep in mind the following:

To be a more active social media influencer, check out where your competitors are more active... Share on X

Analyze CompetitorsRusty Blogger

  • Research on the networks where the target audience spends most of its time.
  • Ask them about their needs and suitability.
  • Keyword research is another important factor to be kept in mind.
  • Surveying about the same on different sets of audience.
  • Monitoring where the opponents content is usually shared.

2.  Being interactive with the target audience to become a social media influencer

To be a part of your publicizing campaign, one needs to continuously maintain an interactive session with all the people who post on your website or who show any sort of interests in your posts. Nevertheless, keeping in mind to avoid any sort of off-putting posts. Try to reply back and comment as soon as possible.

3.  Classify your passion  to become a social media influencer

One needs to identify what one actually needs from his website. Is the number of followers important or is it the accolades that matter. Some take even the disconcerting views as a staircase to move upwards and on the other hand, some actually get demotivated by the pessimism around them. So one needs to be clear enough before moving forward towards a venture. Realize your metrics of success.

4.  Include icons for all the stuff on your website:

To be pictorially representable is the need of any content today. Adding icons of your social networks on your personal website allows your viewers to follow you very easily. This gives them an opportunity to link with you and share their ideas with you as well.

Add your social media icons on your web page. Says Abhishek Jain in this guest post at Philipscom Share on X

5.  Build up a regular audience:

Replying to the comments on your posts usually, connects you to your audience and gives an impression of being needed. The target feels interested in your stuff and knowing that one will be responded, he definitely looks forward to your posts.

6.   Include the most talked topics in your posts:

Posting something which is a matter of discussion among the people usually gives a boost to your website. For example, adding a poll or discussion forum about a current topic will comparatively bring number of people following your website.

How to increase your presence on social media? Marketing Expert Abhishek Jain of #RustyBlogger gives some vital tips @ #Philipscom Share on X

Build Regular Audience - Rusty Blogger

7.   Suggest troubleshooting tips:

Offering all sort of suggestions and advice about the product which is causing an inconvenience brings your customers to follow you and appreciate your website. The more they trust your content, the more is the chance to build a connection with them, thus boosting the traffic on your website.

Chat Sessions - Rusty Blogger

8.  Advertise your product by offering chat sessions:

One follows when one feels needed.  You can totally apply this formula for your website. Promoting chat sessions is one such customer interaction tool which not only builds up a correlation

with many people but also lets you sneak about their requirements, allowing you to come up with more relevant posts.

9.  Create events about your promotion :

For a small business, customer satisfaction can be directly achieved with personal interaction. So one can create events accordingly and advertise their products effectively and increase the number of followers.

10.   Usage of hashtags:

Going with the flow is very important to be on the same page with your customers. Thus using hashtags (most trending nowadays), attracts

Going with the flow is very important to be on the same page with your customers. Thus using hashtags (most trending nowadays), attracts a huge audience and develops their interest in your posts. This automatically increases the number of followers for your website.

Sharing is Caring - Rusty Blogger

11.  Share the maximum or do content marketing to become a social media influencer

Sharing one’s social media accounts with everyone possible enables huge traffic on your website. If one knows that you are active on the platform they normally use, they are surely going to follow you and even ask their friends to follow you. Thereby increasing the fans to your page.  Content marketing is very vital and this is the new trend to get the attention of many in the field.

Also, check out this video on the subject ‘Content Marketing’   The mistake marketers must avoid in content marketing.  The speaker Rajiv Dingra is the Founder and CEO of WATConsult, the most awarded digital and social media agency, founded in the year 2007.

12.  Don’t be hurried when it comes to your posts:

It can be a little irritating for the followers if a new notification pops out all the time they login into their accounts. Avoid being too noticed that people develop a sort of negative vibe from your page.

13.  Avoid being repetitive:

Managing your content is very necessary. Posting something which has already been published a while ago can be annoying for the fans. So you need to be choosy and relevant when it comes to the uniqueness of your content. Use dedicated resources who manage the content of your social platforms. You could also make use of the freelancers for creating and monitoring your content.

14.  Always prefer perfection than a number:

If you want to be socially active on many platforms, then do keep in mind to regularly update all of your accounts. You should be consistent and should be calm while posting so that you would be considered as value added member or user.

Perfection - Rusty Blogger

15.  Use FAQ section on your accounts:

This can help your followers to be associated with you for a long time since their queries are solved efficiently, leading to a positive response from a customer point of view.

16.  Provide feedback:

Let them know that you are reading their views and comments. Talk back to them when they respond to your posts. Always give them a reason to be related to you.

17.  Optimize your Social Media Influencer networks:

Using keywords in your content helps you linked with your fans. Go in flow with your business while optimizing your content and do a search for what is trending amongst the other social sites.

18.  Strategize your social networks to become a social media influencer

Either you employ writers for your website or make use of freelancers, do calculate the work done. Maintaining a record of your updates on each of your social accounts enables you to stay organized and helps you in further growth.Strategy - Rusty Blogger

19. Treat each of your accounts individually:

Don’t mix the content of your accounts. Be professional and post separately on each of your accounts on social accounts.

20. Provide a reason to be linked:

Always offer something which keeps your followers engaged. This could be a discount code, a cash back coupon or a chance to write for you. This could earn you plentiful admirers for your social platforms.

With the implementation of such simple social media strategies, you can boost your social media influence and become social media influencer.

abhishek from his blog

About The Guest Author:  Abhishek Jain is a Blogger who writes on various  SEO related subjects.  He is a Digital Marketing Consultant from Chandigarh, India.   He is an expert in Marketing Strategy Development, Search Engine Marketing, Content Marketing, and Social Media Marketing.  He writes on his blog  RUSTY BLOGGER about Digital Marketing Tips, Tricks & Tactics and helps startup companies to fulfill their digital marketing needs, web hosting services etc.   To Know more about Abhishek please visit his website.

Video Source:

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  1. Hello Philips Sir

    Its been amazing to see myself with my small post on your esteemed blog. Thanks for accepting this guest post on your Blog.

    Best Regards:

    July 26, 2016
    • Hi Abhi,
      It’s indeed a great privilege to have you on my page today.
      Nice speaking to you this way.
      Keep sharing
      May you have a great time of sharing and caring
      Thanks a lot for the kind share all over. :-)
      Best Regards

      July 26, 2016
  2. Manidipa Bhaumik
    Manidipa Bhaumik

    Hi Abhishek,

    Great to see you in Philip’s space.

    You have shared some very useful tips to become a social media influencer. Being interactive with the target audience is surely one of the most important step towards achieving success in our social media efforts. Thanks for the valuable share.

    July 26, 2016
    • Hi Manidipa,
      Happy that today found your comment in the spam folder and I brought it down here!!! LOL
      Yes, As you said, there was some problem with the page and that was because of a bad plugin and on the advice of Atish i removed it and now its woking ok. Thanks for the reminder.
      Good to see you here again with your value added feedback
      May you have a great week ahead
      ~ Philip

      July 27, 2016
    • Yes Manidipa
      We can see this here itself. We are here coz of the interactions through social media. It unites and brings more worth to us.

      July 27, 2016
  3. Hi Abhishek,
    It’s really nice to see you on Philip Sir’s blog.
    You really have shared some of the amazing points.
    I think I have to read the post once to grab them properly.
    Thanks for sharing.
    – Robin

    July 26, 2016
    • Hi Robin,
      Thanks a lot for your valuable time here again
      Yes, Abhishek shared some vital tips in this regard
      I am sure it will be a great read to many newbies
      Have a great day
      ~ Philip

      July 27, 2016
    • Thanks Robin. Its been a pleasure watching you embracing these tips :)

      July 27, 2016
  4. Wow, What a joy. Another great article by Abhishek from RustyBlogger.
    I am following RustyBlogger from last 7 or 8 months and
    I found RustyBlogger is going towards success very fast.
    Carry on Abhishek;
    keep blogging.
    Keep doing great things.
    Thanks PV Ariel Sir for publishing this great content. :-)

    Looking forward to see many more great contents from PV Ariel sir & Abhishek.
    ~ Pritam

    July 26, 2016
    • Hi Pritam.
      Happy to see you here again!
      It;s indeed a great joy to see you again.
      Yes, Abhishek did a wonderful job with this post.
      I am glad that i published it on the pages here. :-)
      Keep sharing
      Have a great week ahead
      ~ Philip

      July 27, 2016
    • Thanks Pritam for your kind words. We ll be doing more posts like these soon. Thanks again!

      July 27, 2016
  5. Hi Abhishek and Philip,

    Social media is the powerful tool to use. In today’s era of social networking, everyone is using social site. People are crazy about building their online reputation.

    When you use the social networks for the business then you should try to find the right audience and the content should be provided with the quality.

    Promotion of your product is quite the best thing you can do on social media. Initiating the chat is a good idea.

    An informative post here.
    Have a great day.

    July 27, 2016
    • Thanks Ravi for the insightful feedback.
      I appreciate your valuable time on my page again.
      Yes, Abhishek shared all those important areas in which one need to involve to get a good mileage to our business or for that matter any other activities, social sites can play a big role. :-)
      Keep sharing
      Have a great week ahead

      July 27, 2016
    • Hi Ravi
      Indeed Social Media is way too nice platform to promote your products to targeted traffic.

      July 27, 2016
  6. Priyam Baksi
    Priyam Baksi

    Hey Abhishek,

    Fantastic post, social media influencers have a great impact on individual blogs, and being in the same shoes, will help you heaven and hell to rank at the top.

    When someone uses social media for causal outcome, they are not searching for anything, but if you hold something in front of them that can evaluate their senses, only then you can receive a plenty social network traffic.

    Thanks for sharing.

    July 27, 2016
  7. Gurunath Nakka
    Gurunath Nakka

    Hi Abhishek,

    Initiating the chat is a good idea. I love Social Media as 25% of my total traffic consists of traffic from Social media only.

    Social Media is one of the best tools every blogger/online business owner has to try and implement.

    Nice to see you on this blog of Philip Ji and thanks Philips Ji for introducing Abhishek through this post.

    An informative post for sure.

    Have a great day.

    July 29, 2016
  8. Hi Philip and Abhishek,

    Wonderful post. I like the subheadlines a lot. It makes the article easier to read. I absolutely agree with the steps. A mistake that I often saw that even big bloggers do is that they don’t follow #19. I follow some friends and influencers on different social media channels, Twitter, Facebook, and Google+. I find it very boring when I see exactly the same post, on the same day on all social accounts.

    It’s normal to promote the same content when you just published a new blog post, but bloggers automate their accounts to share the same stuff, including quotes, or personal images that they use to bond with their followers. Unfortunately, seeing the same things everywhere loses the personal touch as we realize that they used a scheduling tool.

    I’m glad that Abhishek wrote this valuable guest post for Philipscom’s readers. Surely, more bloggers will be social media influencers if they follow your advice.

    Thank you for sharing! Take care,

    August 1, 2016
  9. Hey Abhishek,

    According to me all of these 20 points are so necessary to become a Social Media Influencer. That is an outstanding article that is very well written. I enjoyed the little history piece for a comment I follow as well.

    August 1, 2016
  10. Hey Abhishek,
    Great tips!
    Personally I liked the first one the most. Participating in all social media sites is not practical, even if you can do it, you will be losing time and money, as some of them will not convert effectively. You should find the best accounts to be active on, and do great things there.

    Thanks for you Abhishek, and also to Philip, who gave us the opportunity to read such an amazing guest post.


    August 1, 2016
  11. Saurav Chopra
    Saurav Chopra

    Becoming Social Media Influencer is not an easy go but if someone follow, these steps accurately he/she can do wonders :)
    Thanks Abhishek for sharing!

    August 24, 2016
  12. charlotte

    Hello there Abhishek,

    Incredible to see you in Philip’s space.

    You have shared some exceptionally valuable tips to wind up noticeably an online networking influencer. Being intelligent with the intended interest group is without a doubt a standout amongst the most critical strides towards making progress in our web-based social networking endeavors. A debt of gratitude is in order for the important offer.

    December 1, 2017
  13. Varun

    Hello Abhishek,
    Very Nice Article. Enjoyed Reading Every Bit Of It. Very Valuable Tip To Become Social Media Influencer. This is very Helpful For us as Digital Marketer. Thanks For sharing the Article.

    August 22, 2019

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