Last updated on January 18, 2021
How to Promote YouTube Video? Videos are mostly the preferred form of entertainment and have taken over the internet by storm so riding this trend is a smart move. You may be good at creating good Youtube Videos but unless you promote there is no meaning to it and it will not reach the masses. In this post, we share 6 ways to Promote Youtube Video. Read on…
On YouTube, it’s tough for new video creators to start and compete with the veterans.
Viewers expect high-quality video regarding the visual aspect and the commentary alike. Going out there with stiff competition can be hard to surpass, however, many tricks will help a small channel bring the word out.
And once your video is out there, the counting starts.
In this post, we will assume that you’ve already done your market research and has a solid plan for what kind of videos you will make. If not, then reading this post will give you ideas on the best videos to create.
Now, to promote your videos and improve your ROI we’ve collected some ways that you can implement on your own.
Foolproof methods to promote Youtube video
Optimize your title
YouTube is the second-largest search engine in the world next to Google.
The first thing people look at on the result is the title – a title that answers their question.
Also, optimized titles enable YouTube to understand what your video is about so they can show it to people who are interested.
Just make sure to have what your title says on your video. Otherwise, YouTube may think that your headline is misleading and may tag it as spam. Worse is getting a tainted reputation.
Create high-quality thumbnails
See the difference in quality in the following thumbnail images we created at different intervels.
Random thumbnails are no longer a thing on YouTube, not unless you don’t want to get more views and subscribers.
Therefore, clear and high-quality thumbnails are a must.
According to Hubspot, close-up faces, text overlays, and brightly colored backgrounds are some of the most effective elements of a YouTube thumbnail.
These are what works best for some successful channels, but you can always experiment with whatever floats your boat as long as you keep it consistent.
Remember that consistent branding will increase your brand recognition and will set you apart from others out there.
Use keyword-rich description
As mentioned, YouTube is a search engine specifically for videos, so SEO on YouTube matters.
If you ignore the space provided for your description and tags, you are doing your channel a disservice.
If you’re not sure where to start, here’s an excellent guide for ranking on YouTube using descriptions and tags.
Find niche communities on other platforms
More websites are video sharing friendly so make sure to utilize them to get higher engagement rates and views. And referrals from other sites can boost your video’s ranking too.
Find and share your videos on niche communities that are relevant to your video. While YouTube gets a ton of organic traffic on their site alone, millions of other people are also active elsewhere.
Visibility is how you get your video views organically.
Even though Facebook now favors videos hosted on them, you can still join specific Facebook groups that are dedicated to the subject of your video.
Reach out to influencers
Influencers within your niche can help you promote your video too!
If you have an original and high-quality video, there are bloggers and YouTubers out there who are very willing to share your video with their readers even without you asking.
In reaching out to these influencers, it’s usually a great idea to start off by introducing yourself and share your thoughts about their content. But honestly, it’s going to be easier if you’ve already developed a relationship with them from the start. So if you haven’t yet, now is the time to do so.
There will come a time when reaching out to influencers is, well, out of your reach. However, this should not prevent you from imposing your will and becoming an influencer yourself. One of the parameters that contribute to the growing influence of a Youtube personality is views. Therefore, you may want to consider finding places where you can buy Youtube views and build your influence from there. The more views your videos have, the more people will acknowledge your channel and check it out themselves.
Create AdWords campaign
Promoting a YouTube video organically can go a long way, but if you want a quick boost to your views and visibility, a paid advertisement is always readily available.
Set aside some of your budgets to doing paid advertisements through Google AdWords. Through this, you can push your videos to people who are already active on YouTube. Your ad will surface on the search results, on the sidebar of videos, and within the duration of other videos.
Google AdWords is a powerful tool that will rake in great results as long as you know how to use it effectively.
Nobody said it’s easy to promote Youtube video!
But damn everyone else if it isn’t the most rewarding experience for content creators like yourself see your videos reach thousands of views, if not millions!
With all of these ways to promote YouTube videos, it won’t be useful if your video itself can’t satisfy your viewers’ entertainment and information needs.
So make sure to have the right combination of these tips we’ve mentioned above and high-quality video content!
How to monetize your YouTube Video? Check out this infographic: By Alltechmedia.
Infographic developed by AlltechMedia
Published on: Jul 20, 2018. Updated on March 29, 2019.
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