Last updated on June 29, 2021

7 Dazzling Ideas To Gain More Traffic And Sales In Business Through TikTok

The popularity of TikTok is growing tremendously with more engaging people. There are more than 800 million active users monthly, where you can show your identity to grow your business. TikTok is an ideal platform to make your brand popular among a wide range of audiences. When TikTok was introduced, it was just a lip-syncing application to make entertaining and funny videos. But as days go, it becomes an important place for marketers to make their online presence among the target audiences.

For each business person or brand, generating engagement is very important in TikTok to achieve their goal. TikTok has super energetic users, which will be the strength for you to grow engaging audiences for your business. If you have the younger generation as your target audience, there is no donut in attaining success for your business.

The below article gives you engaging ideas to drive more traffic with sales conversion to your business.

#1. Identify Your Audiences For More Traffic And Sales

TikTok is a place where millions of users engage for multiple purposes. Reaching all the audiences will be difficult, instead know the type of people who have an interest in your business or product. Create specific content to grab the attention of multiple users by making the concept what they like the most. Get suggestions and content ideas from your followers on other social media platforms.

Check your competitor’s account to gather information about your target audiences and approach them directly with your excellent video content. Also, notice the type of content on their page and videos that gets more engagement. Using the same video with your unique content, you can easily target new audiences interested in your product. Conduct a poll or ask questions to your followers about their needs for your business and maintain a good relationship.

#2. Complete Your Bio With Link

When any user on TikTok thinks that your content is interesting, they first visit your profile to know about your business or brand in detail. Take this as an advantage and drive more users to your required website by adding a link to your bio. The first impression is the best one for users, and keep your bio with outstanding content that makes visitors view your site. It increases traffic to your website, and if they really show interest, the potential followers will easily convert to your customers.

TikTok allows you to include links only on a few accounts as a mandatory one. If you need to have a link, follow the below steps.

1. Click the three dots available at the top right corner of your profile section.
2. Next, choose the “Join TikTok Tester” option. A window will appear where you have to sign in with your email address.
3. Once succeeded in the above step, you will receive an update on your app. Again go to the play store and update your TikTok app. There appears an option to provide a link on your bio.

#3. Optimize Your Landing Page For Conversion

When the visitor on your TikTok profile clicks the link on your bio, it redirects them to the specific landing page. Your profile is a great place to optimize your landing page and may increase your sales conversions. Make your landing page is the action for the people what they want to do and fulfill their intention. If there is any unnecessary focus, remove the things and add value to your landing page.

The CTA button on your content is the best practice to stand out in your business with a hike in conversion. The visitor should not have a hard time finding your CTA button. Choose the contrasting color according to your landing page to make it easily visible.

#4. Make Use of Challenges

A great way to generate organic leads and increase brand awareness for your business is by joining or conducting TikTok challenges. Participate in a viral challenge to make your brand visible among thousands of potential customers. If your target audiences are young, include TikTok challenges on your marketing strategy to improve your brand visibility. Participate in popular or trending challenges to get views on TikTok and increase the popularity of your brand.

There are two ways to do a challenge on this platform. You can either participate in someone’s challenge or create your own challenge with a simple and trending concept in a unique way to engage your audiences. To join in challenges:

1. Keep scrolling the “For You” page to find the best challenge and join them with a unique performance.
2. When you are creating your challenge, ensure that it suits your objective and gives a hand to lead generation.
3. Offer prizes for the best challenge to engage more people and create brand awareness.

#5. Partnership With Influencers

Usually, influencers on all social media networks will have more loyal followings with potential customers. When you partner with an influencer, your brand’s reach will grow higher with an increase in followings and generate high-quality leads for your business. You will get potential customers with the help of influencers. The report shows that influencer marketing achieves 11% of ROI than other marketing channels.

If you focus on lead generation, it is best to collaborate with micro-influencers. Though micro-influencers have fewer followings compared to macro-followers, they have engaging followers, which will be best for you to get potential leads. Micro-influencers build personal relationships with their followers and have already created trust. If you focus on brand awareness for your business, search for the best macro-influencers. Otherwise, for lead generation, micro-influencers will be the best.

#6. Develop Content Strategy

Great content on TikTok will attract audiences to your business. Increase customer engagement with an impressive content strategy on TikTok. Since TikTok is a platform for publishing short videos for 15-30 seconds, it becomes an entertainment medium for many people by making and finding new videos. Take this as an advantage to bring your business in the view of a million audience with unique, engaging content. 

The engaging content ideas include UGC, behind-the-scenes content, your customer stories, and company culture to maintain a friendly relationship with your followers. Another important way is to join live on TikTok to make your online presence. Perform live at least once a week to make your remembrance for your audiences. Once the live session is over, include a CTA button for effective lead generation.

#7. Audience Engagement

The most effective way for lead generation and creating a brand trust for your audience is to engage with your audience. Make your content reply to your videos and ask questions, which is an indirect way to bring your audiences to respond to your content. The easiest way to get engagement for your brand is by responding to your audience’s comments on your content.

If you receive any comments for your content, immediately reply to them without any delay. The reply to their comments should be kind and trustworthy, which is an excellent way for converting your audiences to your customers. The below are some ways to engage your audiences in comments.

• Ask follow-up questions to increase conversation
• Reply using GIF
• Use emojis
• Hit like to their comments.

Conclusion

TikTok is an excellent platform for brands and business people to create brand awareness and generate leads. There are tons of opportunities to gain leads when you collaborate with influencers. The primary key for gaining the attention of millions of audiences is the content. Your unique idea and engaging content will definitely lead your business to heights with huge conversions and an increase in traffic for your business.