How to Create an Amazing Brand on a Micro Budget

How to Create an Amazing Brand on a Micro Budget

Starting up a business is a goal and dream of many people all over the world. It allows you to be your own boss and make your own path in life. Whether you want to start a restaurant, a construction business, or even a business where you make and sell custom t-shirts, the possibilities are endless.  In this post titled How to Create an Amazing Brand on a Micro Budget you can find more possibilities on starting a new business.

However, no matter how different a business is from another, they all share a similar goal, and that is to become successful. One way to become successful as a business is to build a brand. Having a solid and/or recognizable brand is a good way to attract new customers and stick out ahead of your competitors.

 

With that in mind, this article is going to take a look at a few tips and things you can do to help create an awesome brand without breaking the bank and spending a ton of money.

Have a Consistent and Solid Social Media Strategy

No matter what sort of business you have, you need to have a presence on social media. Millions of people check Twitter, Facebook, Instagram and Pinterest each and every day. Without spending a single dime, you can develop your following and build a brand through social media. You need to not only offer valuable content and interact with followers and customers but also be consistent.

 

It costs nothing to post every day and it will help you grow much faster than simply tweeting once in a blue moon. Of course, if you want to grow a little faster and reach a little wider you can also do some social media marketing and/or pay for ads, which can both be incredibly affordable and potentially offer a good ROI.

Have a Great Looking Logo and Website

Part of building a good brand is having a very recognizable logo. When your customers see a certain thing, you want them to be reminded of your company. For example, when people see a checkmark (or swoosh), many will think of Nike. Or when they see an apple with a bite taken out they will think of Apple.

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While your business may not reach those levels of recognizability, having a memorable logo that makes sense is always a good call. Sometimes websites can be expensive (depending on who you work with), they can also be created for pennies on the dollar by using a website builder like Squarespace. Even if you get one professionally made, a gorgeously designed website is worth it.

Offer Great Customer Service

Helping turn a bad situation into a good one can leave a lasting impression on a client. That is exactly why offering a great customer service experience can help build your brand. If your brand becomes known for how great you handle questions and other potential issues, you will likely attract more customers. Jumping through some hoops to make your customer’s experience better will go a long way, and you can bet they will be telling their friends.

 

Of course, part of having good customer service is having a friendly staff, but it also comes down to how you train them and the value you instill in them. You need to ensure everyone has the same ultimate goal in mind of building your brand via great service, and one bad apple can ruin the bunch, so be vigilant.

Use Email Marketing

In this day and age, you would be hard-pressed to find an adult or teenager who doesn’t have an email address. Because of this, email marketing can be a great way to build a brand as it gives you a convenient and easy way to send deals, promotions and other content directly to your customers.

 

Of course, they will need to “opt in” to any mailing list and you don’t want to spam them with terrible content, so always be sure to watch what you send (and how often you send it). This is a free way to reach a ton of people and thousands of companies of different shapes and sizes use email marketing to affordably and effectively reach out to new and existing customers.

Make Use of Collaboration

Collaborating can have a ton of huge benefits for all kinds of businesses, no matter how big or small. Two brands are better than one, and there is no better way to get new customers than being associated with or collaborating with their favorite brands. If you share a similar audience with another company, it couldn’t hurt to reach out and see if they would like to collaborate in some way.

 

This generally won’t cost you a thing and can help both sides build their brand and create more sales. Of course, you shouldn’t sell out of throw your values/morals out the window to make a few more sales, these partnerships should be authentic and make sense for your company and brand.

 

In conclusion, while money can help build a brand quicker, potentially, it isn’t needed. If you work hard, do the right things and follow the tips outlined in this article  How to Create an Amazing Brand on a Micro Budget, you should be able to build your brand cheaper than you might have thought.

Images Credit: Pixabay

Disclaimer:  This is a guest contribution to Philipscom and the tips tricks, strategies mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This

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13 Comments


  1. Hi,
    Thanks for sharing this blog with us, I read your article, your blog contains very important information for us, I appreciate your work and effort.

    Reply

  2. Social media is the best place to get a massive promotion. These days a good social media campaign or a good quality viral video is enough to get started with your new brand or business. One must invest in Facebook or Instagram as the majority of the people are spending most of their times on social media. Besides that, a YouTube channel with various awareness videos will definitely add huge value towards your brand building. And these efforts hardly need a huge investment.

    Reply

  3. Hi Philip Sir,
    Having Low budget is a problem but Micro-budget can be a big problem But you have shared an amazing post Which will help many startups.
    thanks for the great share.
    have a good week ahead.

    Reply

  4. Hey There,
    That was really helpful and it was a joy reading this article.
    Thank You For Providing Valuable Content :)
    You are helping people to a right direction with this awesome blog

    Reply

  5. Nice article very useful information about branding.
    A very timely post, thanks for sharing this.

    Reply

  6. Hello, This is really an informative post. You wrote it well in a readable form. Additionally, I am surprised to read such an informative and educative post. Keep writing.

    Reply

  7. hello,
    I just read this post. Your writing skill is clean and simple to understand,
    Would you suggest me an article of yours only on social media marketing?
    Because I want to understand how social media works for marketing purpose.

    Reply

  8. Indeed this is an impressive Post! Above articles really help us to know about what the right direction and how to achieve the goal. Thanks for sharing well done through this post. This is my maiden visit to your amazing page. Will surely come again to read more. Keep us updated. Wish you and your team a great success ahead.

    Reply

  9. Great Article! very informative post.
    Developing a new brand that too with a micro-budget is no doubt a desire of many.
    Thank you so much for elaborating this task thru this post. I appreciate your style of presentation.
    Keep writing. This is my first visit to Philipscom. Keep writing and keep sharing.
    Regards
    Jonas

    Reply

  10. A well explained post, indeed this is an informative post. Developing a good brand is the headache of many, this write up gives a wonderful answer or tips to develop one. Nice Post, Thanks for Sharing. I am new to this page, I found this post while searching for some similar thing on the web and I found this great information. A very useful information to me and my team here. Keep sharing such informative posts in the days ahead,
    Best Regards

    Reply

  11. Thanks for sharing your experience with us. I just want to say that such very useful info for everyone.

    Reply

  12. Hi,
    What a fantastic post! This is an amazing post full of useful information. I can’t wait to dig deep and start utilizing the resources you have given me. Social media is the place for online branding. Thanks a lot for sharing such a lot of information.

    Reply

  13. Hey Phil,
    so true that collaboration is key to success. Two brands are bigger than one and there is enough traffic for everyone.
    Or better put- traffic comes to those who collaborate, and not to those who fight between themselves, while some else overtake them both.
    Am I right?

    Reply

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