10 Elements of a Successful Content Marketing Engine
July 11th, 2018 | by Tanya K || 7 Comments |
10 Essential Elements Of The Content Marketing Engine
Content Marketing Engine is a website or a blog or any such platforms that pulls traffic by exhibiting unique quality contents consistently. Content creators develop quality and consumable contents on various products or resources according to the needs of the organizations and then that is to be promoted or distributed through various other platforms.
What is content marketing?
According to Content Marketing Institute: “It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Several studies point out that organizations that develop value-added relevant content from the buyers perspective benefits in many ways. Like improved Search Engine Optimization (SEO) tremendous flow in traffic to their pages, great audience engagement, and ultimately it leads to a higher conversion rate.
But most often developing a value-added content relevant to the product or resources is a big headache for small and medium-sized business groups. Consistent creation of unique content is a frightening situation for many and often it goes without doing it.
In this Infographic developed by Wrike the best cloud-based project management software reveals 10 essential elements of the content engine.
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