5 Intelligent Tactics To Reinforce SEO Performance Of Your Website

5 Intelligent Tactics To Reinforce SEO Performance Of Your Website

 

 

As the competition is getting tougher each day, it becomes difficult for the businesses to bring visitors to their site. No matter how much good-quality content you have kept, it is of no worth if it cannot bring traffic to you.

 

So, what are the loophole in this context and its probable solution? It can be to improve your search engine rankings. And to achieve the same, it is better to use as many keyword variations as you can in the ‘meta tag’ section of your site setup. Search engine bots can easily identify these tags and use this info to show you brand name in the maximum searches.

 

Everyone knows what SEO is all about. But, the necessary aspect here is to know what kind of changes you can follow to improve your ranking.

 

Here is the list that you can follow-

 

  1. Thoroughly Examine Your Audiences

 

A good SEO strategy demands an outside-in approach. The ultimate goal of a business owner is to sell your products but customer’s perspective is always a priority. Without this, it will be a tough process to gain targeted audiences.

 

There are several vistas you can consider while looking your website from a customer’s point of view. These are the difficulties your clients have, how your product can solve it and even the service offerings and product features they are looking for.

 

The primary concern of your SEO strategy must be towards providing the info that is utterly useful for your targeted customers. The group of people which is migrating towards mobile looks for instant answers.

 

Now, Google comes packed with the ability to strengthen to give an answer to the different queries without the need of sending someone into a page.

 

  1. It is The Best To Be Natural

 

If you think like you need to wedge a keyword into a sentence, you are certainly unaware of the essence of SEO. Keyword density is obsolete now. The crux of writing content is to create what readers will find fruitful. If a sentence seems weird because you have occupied it with a pool of keywords, it is an alarming situation to change it.

 

You do not need to lure search engines with the number of keywords that you have used, rather it will kill your credibility in the reader’s eyes. Moreover, your ranking will fall due to keyword stuffing.

 

There is no need to put extra efforts on SEO for dramatic results. Following the few simple steps might create major SEO boosts. The reason is quite simple. It is better to be organic and fit keywords in such a manner that it will look like the part of your content instead of an extra fixture.

 

  1. Focus on Global Improvements

 

The SEO results are not only about being stick to some fixed tactics for any easy data gathering. Instead, a good tactic is to apply your efforts as a whole. Page recommendations are good but they get restricted after a particular point in time when you are optimizing a site via page-by-page basis. Things become worse when dealing with a website of a large enterprise.

 

Here, the best idea is to look for global improvements where experts only need to make changes at one location and it will impact thousands of pages. An easy way to identify these changes is to tweak title tag and meta description template logic with an intent that it will comprise all the essentials. These are important words, phrases and even modifiers that people will search in general apart from the primary keywords.

 

  1. Build Rich & Unique Content

 

If you have decided the design for your website along with the right set of keywords to focus, it is the time to think about the content that you will put. This is because the content is what readers will read when they come to your site.

 

There are probable chances that users will come to you due to the lucrative appearance of the site but they will not last long if the quality that you have used in your content is not rich.

 

A good quality content not only improves SEO but also brings quality inbound links and wide social shares. Things do not confine here only. Content works well only when it is effectively marketed.

 

Another noteworthy aspect is, content does not only means words that are written on your page or social media profiles. It expands to free tools, how-to videos, pretty visualizations and many more beyond.

 

In some cases, a standout content automatically catches links. The process is known as ‘link earning’. It means there are fair chances that you have already done SEO, and interestingly you are not doing it intentionally.

 

  1. Dive Deep For Internal Linking

 

When used appropriately, internal links act as a strong pillar to optimize destination pages for the exact keywords along with strategically distributing the link equity in an effective manner that can target your major landing pages.

 

There are various recommendations to improve the internal links of your website. For enterprise websites, it is tough to monitor each and every linking opportunity that can be pretty fruitful in the future.

 

Screaming Frog is a reliable tool that contains a ‘search’ feature to find internal linking opportunities like a piece of cake.

 

Here Are The Final Thoughts

 

SEO is all about improving the user experience of a website. If your visitors are loving you, search engines are more likely to favor you in terms of high ranking. You need to be scalable, efficient and productive at the end of the day. If you will see some improvements in the output by following the above-listed tips, you are very near to the sea-shore. Continue reading.

 

Author Bio:  This guest blog has been written by David Meyer who is a passionate website designer and author at CSSChopper: PSD to HTML service provider. He has tons of experience to examine the ways in which a website can be ranked well in result pages. His write-ups predict the same with an intent

 

Disclaimer:  This is a guest contribution to Philipscom and the tips tricks, strategies mentioned in it does not reflect the view and opinions of P V Ariel or Philipscom blog. For More Information Read This

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by Philip Verghese 'Ariel'

A Multilingual Freelance Writer, Editor, Blogger, Roundup Expert, Translator, Internet Marketer And A Social Campaigner. Manages different sites in English as well as in Malayalam. Born And Brought Up In Kerala. Now Based At Secunderabad, Telangana, India. Facebook or Can Reach At: philipscom55(@)Gmail [.] Com twitter: @PVAriel Skype Philva6

12 comments

  1. Hello David,

    I like your post. I had my eyes on keyword density. I have heard a number of times that keyword density is no longer a factor, but I am not sure how true this is. One thing I am sure of is that Bing pretty much still considers keyword density, and the engine prefers exact matching keywords.

    However, I agree with you, there is no profit in forcing words into sentences if they do not fit. Even if you were to rank for those keywords, the fact that people are finding your pages hard to read will mean they will bounce back. Google considers the bounce rate and if it is too high, your page will be dropped.

    I think you have to have a healthy keyword density, but the key is to always make sure the post sounds natural. If you can’t make it natural, then don’t force it.

    Regards.

  2. Philip,
    This is indeed a very timely post to me.
    The SEO tactics the author shared is really useful to apply.
    Thanks for sharing such wonderful tactics with your fellow bloggers and it helps me so much.

  3. Hello, Sir great tips you shared on this post. It is very helpful to me please do continue to share more such SEO tips. Have a wonderful time of sharing ahead.
    Deepak

  4. Sir,
    Thanks for sharing this informative post. SEO is an important part of our blog post. The 5 tactics you shared here are really worth notable and need to follow for a better SEO.
    I am subscribing your site for the upcoming post updates.
    Keep sharing.
    Monika

  5. Great Post!! Well Written!!

    I want to highlight the main thing once again!!

    –> Keep writing original unique posts, one will definitely start ranking in google some day. Just focus on content for 7-8 months and not on rank.

    I hope my this tip will be useful for all your readers 🙂

    Happy Blogging!!

  6. Hey there Philip and David,

    Indeed this is a great post, especially for the blogging industry. One thing that most of the people don’t realize is that SEO is an evolving industry. What worked 1-2 years ago, mostly doesn’t work these days, spam tools like GSA and many others.

    Yo mentioned also an important factor these days into Google. Internal linking, which many website don’t take into consideration, but they are totally wrong.

    Just look over the top website like huff post, techcrunch or even ShoutMeLoud, you’ll see that for every post they have around 5-10 internal links. That helps for posts to flow the juice over on website.

    Indeed, a great post.

    Cheers,

    Melos

  7. Thanks for sharing. The post is informative and the topic discussed is really good. I have bookmarked your blog. I really look forward to reading more articles like these.

  8. Keyword is very obsolete nowadays I agree with you. Content to your blog should come really natural because people are not stupid that you just forced to put in those keywords in there and it just makes your content lose credibility to readers. I think besides creating unique and rich content, content makers should also think about virality; what’s trending and what terms are in. The more catchy title you have, the more people would likely click it.

  9. Hi David,
    SEO is the key factor in optimising the page ranking and you are describing very important points for the improvement of SEO.
    You describing each tactic very cleanly.
    Thank you

  10. There are lots of articles there on the internet for SEO but rare to find unique ones and this article is one of them and am sure it’s a must-read article. Thank you for sharing.

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